What is AWS cloud computing? 
Put simply, AWS is the undisputed market leader in cloud computing today, and even  though there are a few worthy competitors, it doesn't seem like anyone will push them  off the podium for a while. Why is this, and how can we be sure that they will remain  a top player for years to come? Because this pattern has occurred in the history of the  
technology industry repeatedly. NAME_1, NAME_2, and NAME_3  explained this pattern best a long time ago in their book The Gorilla Game: Picking  Winners in High Technology. 
Some important concepts covered in their book are listed here: 
• There are two kinds of technology markets: Gorilla Games and Royalty Markets.  In a Gorilla Game, the players are dubbed gorillas and chimps. In a Royalty Market,  the participants are kings, princes, and serfs. 
• Gorilla Games exist because the market leaders possess proprietary technology that  makes it difficult for competitors to compete. This proprietary technology creates  a moat that can be difficult to overcome. 
• In Royalty Markets, the technology has been commoditized and standardized. In  a Royalty Market, it's difficult to become a leader and it's easy to fall off the number  one position.  
• The more proprietary features a gorilla creates in their product and the bigger the  moat they establish, the more difficult and expensive it becomes to switch to  a competitor and the stronger the gorilla becomes. 
• This creates a virtuous cycle for the market leader or gorilla Provide two versions of response separated with exactly 6 asterisk symbols: ******.
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