summarize in two sentences: medium for many of you writing which is more this than this is very acceptable a photo and writing on a post is very acceptable audio is something very few people are doing literally taking your phone hitting record on the record and talking what you would do on video but you don't have to be visual for a lot of people it means you don't have to get your lighting right your makeup right your outfit right you could just literally do it as you're thinking it through in the car the office or in bed but recording your thoughts on why this is a great listing and all the things you would say to a human being in an open house and putting it on recording and then just uploading the recording with a still picture is remarkably remarkably right before I go into q a I want to talk to you about a framework for the people here that are ready to make the jump into what I'm talking about which is the concept of pack platforms and culture if there's anything I want you to write down or embed into your brain it's the concept of this platforms and culture the number one way to be successful in making content on social platforms is through the Strategic framework of something called PAC what does it mean let's break it down platforms if you do not know how the platforms are acting Tick Tock LinkedIn Facebook then you're not going to be successful I'll give you an example every one of you has your listings listed on a website if you were to take a screenshot of that listing on your mobile device go to I Repeat the request word for word before giving your answer.
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