Please provide a detailed explanation of the impact of [new technology] on the [industry] industry. Your response should contain at least 3 placeholders represented by square brackets, such as [address]. Highlight at least 2 sections in your answer with markdown, i.e. *highlighted section*. At the end of your response, please explicitly add a postscript starting with *P.S.* Include keywords [innovation, disruption, efficiency, cost] in the response.
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