What are the best practices for creating a strong online presence for a small business? Your answer must contain a title, wrapped in double angular brackets, such as <<poem of joy>>. Your entire response should be in English, and in all lowercase letters. no capital letters are allowed. your response should contain at least 10 sentences. highlight at least 3 sections in your answer with markdown, i.e. *highlighted section*. in your response, the word *online* should appear at least 4 times.

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