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Friedkin Group is interested in conducting a survey to better understand consumer perceptions of a luxury hotel property in their portfolio. In order to better meet the needs of this audience, Friedkin Group is seeking to create a brand survey to map out the perspectives of guests from the local area and their effect on the business. The results of this research will be used to improve overall brand positioning, guest experience and marketing decisions by the Friedkin Group’s property. Please repeat the request first, then give your response.
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