Résume moi ce texte :  You’ve established the fact that you want your ebook to generate leads, but what kind of leads, exactly? Who is the target audience for this book? Are they already your customers and you want to entice them to come back and spend a bit more with you? Are they prospects you’re hoping will download the book and then be prompted to give you a try with an order or call for an estimate or proposal? What’s in it for the reader? Are you going to educate them about your products and services specifically? Are you going to give them sound advice they can use in their own businesses to operate more effectively or efficiently, more profitably? Are you trying to position your company as experts in the field, filled with knowledge and experience that sets you apart and above your competition? What problems is your ebook going to help them solve? You’ve got a lot of questions to answer before you sit down at the keyboard to write a single word. Essentially, what do you want this book to accomplish for you and what will it provide readers? Why should readers care enough about your ebook to hand over their precious information and then give something even more valuable—their time—to read what you have to say? Your response should contain 500+ words.
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