What are the benefits of using a cloud-based storage solution for businesses? Your response should contain at least 3 placeholders represented by square brackets, such as [company_name]. Highlight at least 2 sections in your answer with markdown, i.e. *highlighted section*. Your answer must contain a title, wrapped in double angular brackets, such as <<Cloud Benefits for [company_name]>>. Include keywords [scalability, security, collaboration] in the response.

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