Give me a list of search terms ranked by relevance score given a product [X] using the following set of rules: Focus on relevance: Give the highest scores and ranks to search terms that most closely match the product title and details. Terms that signal a strong customer intent to purchase that specific product should rank highly. Relevance to the product is the top priority.

Consider popularity and breadth: While highly relevant terms are optimal, also factor in how broadly popular and appealing a search term is. Terms used by the widest range of potential customers should rank higher than niche terms with a narrow audience. A mix of broadly popular and targeted terms is ideal.

Balance relevance and popularity: The highest-scoring and ranked terms should balance relevance to the product and broad popularity/appeal. Do not rank a term too highly if it lacks one or the other. The most compelling terms are highly relevant to many potential customers.

Score on a multi-factor basis: Determine scores not just based on one factor (e.g. relevance) but based on a combination of relevance, popularity, specificity, and other attributes like purchase intent, product features, etc. The scores should reflect combined performance on multiple dimensions.

NAME_1 shorter and simpler terms: All else being equal, give preference to shorter, simpler search terms over longer, more complex ones. Simpler terms tend to be more frequently used and lead to more traffic/purchases. But do not rank a short but irrelevant term over a longer but highly relevant one. Balance simplicity with other factors.

Include a variety of options: For the top 10 or more terms, provide options across various aspects like product attributes, branding, product categories, etc. A diversity of relevant terms in the results will capture the widest range of potential customers and purchase journeys.

Ensure coverage of key attributes: Capture important product features, functions, qualities, or other attributes in the search terms and results. However, less influential attributes can be left out of top results if they would not significantly impact performance. Focus on factors most compelling to customers. Wrap the entire output in JSON format.
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