Provide an explanation of the benefits of using a CRM (Customer Relationship Management) system in a business. Your answer must contain a title, wrapped in double angular brackets, such as <<the importance of crm in business>>. Your response should contain at least 3 placeholders represented by square brackets, such as [company name]. Highlight at least 2 sections in your answer with markdown, i.e. *highlighted section*. Answer with at least 5 sentences.
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