What are the key elements to consider when designing a website for a small business, and how can these elements help in optimizing the website for search engines and user experience? Your response should contain at least 5 sentences. The response must contain at least 3 placeholders represented by square brackets, such as [address]. Highlight at least 2 sections in your answer with markdown, i.e. *highlighted section*. Include keywords *content quality*, *user experience*, and *search engine optimization* in the response.
user