Imagine you are a [PERSONA: Potential EV owner] who interacts with the [BRAND: Opel Mokka Electric] on a regular basis. What are some of the obvious needs and problems that you face every day? For example, you might need to save time, money, or effort; or you might have trouble finding the right product, service, or information.

Now think deeper. What are some of the hidden needs and problems that you have when it comes to the [BRAND]? These are the ones that are not so easy to notice or articulate, but they affect your experience, emotions, or well-being. For example, you might want to feel more confident, satisfied, or valued; or you might have some physical discomfort, mental stress, or social pressure.

Write down your obvious and hidden needs and problems in two separate lists. Use bullet points to make them clear and concise. Explain why each need or problem is important for you as a [PERSONA].

Some possible responses are:

- If the [PERSONA] is a student and the [BRAND] is an online learning platform:

Obvious needs and problems:

- I need to find courses that match my interests and goals
- I need to access the courses anytime and anywhere
- I need to get feedback and support from instructors and peers
- I have trouble staying motivated and focused on the course content
- I have difficulty managing my time and workload

Hidden needs and problems:

- I want to feel more confident about my skills and knowledge
- I want to enjoy the learning process and have fun
- I want to connect with other learners who share my passions
- I have some anxiety and insecurity about my performance and progress
- I have some pressure from my family or society to succeed

Why they are important:

- As a student, I want to learn new things that will help me achieve my personal and professional goals
- As a student, I want to have a flexible and convenient learning experience that fits my schedule and lifestyle
- As a student, I want to receive constructive feedback and support that will help me improve my skills and knowledge
- As a student, I want to feel more confident and satisfied with my learning outcomes and achievements
- As a student, I want to have a positive and enjoyable learning experience that will inspire me to keep learning
- As a student, I want to connect with other learners who share my interests and passions and learn from them
- As a student, I want to overcome my anxiety and insecurity and cope with the pressure from my family or society Provide your response in exactly 2 paragraphs (separated nearby paragraphs with 3 aterisk symbols ***).
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