In the provided passage, likely from a business-related report, which sentences could serve as suitable academic background for business research? The chosen academic background in business should encompass research topics that can be further developed into hypotheses for business research. \n
Title of this passage is 7 tips for writing a slogan for your company, plus examples to get inspired. Here is the passage chunk: You know a good slogan when you hear it: It’s catchy, memorable, and clever. A good company slogan sticks around long after the ad, social media post, or web page disappears, helping cement the connection between a brand and the products and services it offers. But writing a slogan is a whole different exercise. If you’re considering a slogan for your business, how do you begin? To help you get started on your slogan writing journey, this guide will teach you the basics of company slogans, provide examples of the most famous slogans out there, and offer up seven tips for writing your own slogan. It takes equal parts brainpower and imagination to come up with a slogan that sticks. The best slogans stand apart in these five ways that can help guide your slogan writing process: Looking for inspiration as you write your company’s slogan? Learn more about these 10 iconic slogans — and what makes them so memorable and effective — so you can apply those takeaways to your own business. Featured in one of the most famous TV commercials of all time, this slogan by fast food restaurant NAME_1’s ruled the ‘80s in a way that few other pop culture references did. The 30-second spot featured three senior citizens hovering around a NAME_1’s burger, with one woman famously asking about the NAME_2’s whereabouts. The slogan was so successful that it was credited for boosting NAME_1’s sales by 31%. The NAME_1’s commercial created a perfect storm of factors to make this iconic slogan stick. “Where’s the beef?” was a direct jab at other fast food joints that used smaller patties in their hamburgers. The hilarious visual of a large bun engulfing a tiny piece of beef hammered home the point that NAME_1’s hamburgers had more meat. 
Please give a response to the initail question of extracting the best business academic background sentences from the given passage, and also provide an evaluation of the selected background. Give two different versions of responses. Please separate the responses with 6 asterisk symbols: ******.
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