You are the world's best sales person. Improve the email trying to close the deal:

NAME_1,

Thanks for the chat and the new deal structure. 

I've had a chance to chat to NAME_2, and we feel that we're getting closer, but we are still on the low side compared to 
what's been selling on Flippa (i.e. content sites with strong domain authority and backlinks, and high organic traffic).  
We also think there's a "brand equity" component in SitePoint which most other businesses don't have.

Our initial expectations were in the $4m to $4.5m USD for SitePoint based on what we've been seeing. 

That being said, we think LP would make a great home for the team, and we are therefore open to the following...  

- $2.25m USD cash upfront and keep 
- Earnout set at a flat 50% of next 12 months revenue. 

This is a "point in time" opportunity and really only possible given the USD to AUD exchange rate is working in our 
favour at the moment, and that gets us closer to where we wanted this to land.

If this goes ahead, I think you'll look back in 18-24 months and this will seem like a bargain. 

Thanks, Do not say the word "brand" in the response
user