Provide a response that explains the importance of consistent user experience (UX) in software development. Your response should contain at least 3 sentences. The response must have 2 sections. Mark the beginning of each section with SECTION 1 and SECTION 2. At the end of your response, please explicitly add a postscript starting with P.S. Include keywords "user satisfaction", "usability", and "brand loyalty" in the response.
user