In the given passsage probably from business report or wikipedia, which sentences could be used as an academic backgroud in business research? The selected academic backgroud in business should contain some research topic which could be further developed to hypotheses in business research. Try to find the best backgroud in this chunk, and give an evaluation of the properness of the sentences being used as background.\n
Title of this passage is 7 tips for writing a slogan for your company, plus examples to get inspired.\n Here is the passage chunk: You know a good slogan when you hear it: It’s catchy, memorable, and clever. A good company slogan sticks around long after the ad, social media post, or web page disappears, helping cement the connection between a brand and the products and services it offers. But writing a slogan is a whole different exercise. If you’re considering a slogan for your business, how do you begin? To help you get started on your slogan writing journey, this guide will teach you the basics of company slogans, provide examples of the most famous slogans out there, and offer up seven tips for writing your own slogan. It takes equal parts brainpower and imagination to come up with a slogan that sticks. The best slogans stand apart in these five ways that can help guide your slogan writing process: Looking for inspiration as you write your company’s slogan? Learn more about these 10 iconic slogans — and what makes them so memorable and effective — so you can apply those takeaways to your own business. Featured in one of the most famous TV commercials of all time, this slogan by fast food restaurant NAME_1’s ruled the ‘80s in a way that few other pop culture references did. The 30-second spot featured three senior citizens hovering around a NAME_1’s burger, with one woman famously asking about the NAME_2’s whereabouts. The slogan was so successful that it was credited for boosting NAME_1’s sales by 31%.
Please give a response for the initail question of finding the best business academic backgroud from the given passage, in a format that 'the background is  ; the evaluation is '.  Write your response with exactly 3 paragraphs, separated with the markdown divider: ***.
user