3 Research Objective

The overall objective of this study is to investigate the relationship between netizens' attitudes towards ESG and their use of language on Twitter. The specific objectives of this study are to:

1.Determine the relationship between the aggregate value of tweets (X) and the aggregate value of positive words/phrases (P2). This objective will be addressed by conducting a correlational analysis to determine the strength and direction of the relationship between X and P2.
2.Determine the relationship between the aggregate value of tweets (X) and the aggregate value of non-positive words/phrases (NP2). This objective will be addressed by conducting a correlational analysis to determine the strength and direction of the relationship between X and NP2.
3.Compare the strength of the correlation between X and P2 to the strength of the correlation between X and NP2. This objective will be addressed by conducting a statistical test to determine whether the correlation between X and P2 is significantly stronger than the correlation between X and NP2.
The findings of this study will contribute to our understanding of how netizens use language to express their attitudes towards ESG, and how these attitudes can be measured. This study will also provide insights into the relationship between netizens' attitudes towards ESG and their engagement with ESG-related content on Twitter.
                  Based on the Research Objective, rewrite the section "2 Research problems 

Environmental, social, and governance (ESG) factors are increasingly important to investors, consumers, and employees. However, there is still a lack of understanding of how netizens (internet users) perceive ESG. This research will address the following research problems:

What are the key ESG factors that netizens care about?
How do netizens' attitudes towards ESG vary across different demographic groups?
How do netizens' attitudes towards ESG influence their purchase decisions and investment choices?
These research problems are important because they will help us to better understand how netizens perceive ESG and how their attitudes towards ESG influence their behavior. This understanding can be used to develop more effective ESG communication strategies and to create more sustainable products and services.

There are several challenges that need to be addressed in order to accurately master netizens' attitudes towards ESG. First, the definition of ESG is still evolving. This makes it difficult to measure ESG performance and to compare di Please use JSON format in your answer.
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