What are the main reasons for the success of [company] in the market, and how do they maintain their competitive edge? Your ENTIRE response should be in lowercase letters. no other letters are allowed. your response should contain at least 5 sentences. the response must contain at least 2 placeholders represented by square brackets, such as [ceo]. highlight at least 2 sections in your answer with markdown, i.e. *highlighted section*. at the end of your response, please explicitly add a postscript starting with p.s.
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