REFER TO THIS SET OF INFORMATION AS '[Ad] Text Ads for alternative product or additional purchase (English) (TA AC)' it consist of 3 parts, this is the part 1 out of 3
In this set of information, you will be guided on how to evaluate online advertisements based on their relevance to the user's search query.For example: if a user searches for an iPhone we ALSO want to show ads for a Samsung phone, wireless phone plans, iPhone cases, AirPods to use with it, article comparing latest phones etc.
Please carefully review and select the category that best fits from the 4 options listed below, plus None of the Above. It is not expected all pairs will fit in the 4 categories. When the pair does not fit in any of the category options choose None of the Above.
**Category Options:**
1. **User could reach the search term by clicking the ad.**
User can reasonably expect to get what they want through this ad. Ad may not mention the exact search but:
    - Is for the larger product category/topic category the search term is part of.
    - Is one model, example, topic etc. of the search term.
    - Is an ad from a store that sells that type of product.
**Types of Ads**
| Search | Ad | Ad for the larger product/topic category |
| --- | --- | --- |
| Nike running shoes | Ad for athletic shoe store |
| flights to NYC | tickets for any location |
| Tax forms small business | State tax forms |
| Search | Ad | Ad for one model, example, topic etc. of the search term |
| --- | --- | --- |
| Nike running shoes | specific model of Nike running shoe (ex. Nike Air Zoom) |
| London | hotels in London |
| apple | fresh apple delivery |
| Search | Ad | Ad from a store that sells that type of product |
| --- | --- | --- |
| Nike running shoes | athletic shoe store |
| two-person tent | outdoor equipment store |
1.A **Exception: Ads from Amazon.com, Walmart.com, Target.com and Ebay.com.**
There is one type of ad that we want to exclude from this section. These are cases where the user is looking for a specific product and the ad is a general ad for Amazon, Walmart, Target or eBay.
These cases should be labeled NONE OF THE ABOVE:
- A general ad doesn't reference any product or product category, it is general to the official site.
- Because these sites sell every type of product a user wouldn't know if they are going to reach something useful.
| Search | Ad | Comment |
| --- | --- | --- |
| xbox console | Amazon.com Official Site - Fast Free Delivery Earth's biggest selection at low prices. www.amazon.com | NONE OF THE ABOVE. This is a general ad fo The words with all capital letters should appear at least 8 times.
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