What are the top three benefits of using a CRM system in a business? Your response should contain at least 2 placeholders represented by square brackets, such as [company name]. Your answer must contain exactly 3 bullet points. Use the markdown bullet points such as: * This is point 1. Highlight at least 2 sections in your answer with markdown, i.e. *highlighted section*. In your response, the word "benefit" should appear at least 3 times.
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