and you d you don't even notice it. I mean the amount the amount of probably moving around you'd be doing all the time would would charge it up , I don't think you'd ever need to actually physically start shaking it up to make it work.

And are these like uh  what are the life of the kinetic battery , it like it runs for long time ?

Um yeah it's  it charges into um some form of  it's a smaller cell which it charges into and uh the si the size sort of a watch a watch battery ,


And are these like uh  what are the life of the kinetic battery , it like it runs for long time ?

Um yeah it's  it charges into um some form of  it's a smaller cell which it charges into and uh the si the size sort of a watch a watch battery ,

'cause they use them quite frequently in watches.


Um yeah it's  it charges into um some form of  it's a smaller cell which it charges into and uh the si the size sort of a watch a watch battery ,

'cause they use them quite frequently in watches.


'cause they use them quite frequently in watches.

And that'll that would l would last for um well I do I d I'm not entirely sure how long it would last but I've never seen one run out .


And that'll that would l would last for um well I do I d I'm not entirely sure how long it would last but I've never seen one run out .

But then if you think about a watch , it's on your wrist so it's on your whole bod it's on your body the whole time


But then if you think about a watch , it's on your wrist so it's on your whole bod it's on your body the whole time

so you're walking around , you're doing things , it is moving a lot of the time. If you'd


so you're walking around , you're doing things , it is moving a lot of the time. If you'd

I mean you switch the T_V_ on , then you put it on the side , then you pick it up to change it and then you put it on the side.


I mean you switch the T_V_ on , then you put it on the side , then you pick it up to change it and then you put it on the side.


I I think it is because if you think about it , the watch , although it's only a tiny amount it's it's um  it's always moving for the whole day and they don't run out over night when you leave them on the side.


I I think it is because if you think about it , the watch , although it's only a tiny amount it's it's um  it's always moving for the whole day and they don't run out over night when you leave them on the side.

And th for the same the same reason , you're only using it for a v incredibly short amount of time just to send the signal and then you're finished with it


And th for the same the same reason , you're only using it for a v incredibly short amount of time just to send the signal and then you're finished with it


no no I do I don't think the the draw on it would be


no no I do I don't think the the draw on it would be

Could I just ask  referring back to solar charging , is that compatible with um standard batteries ?


Could I just ask  referring back to solar charging , is that compatible with um standard batteries ?


Could I just ask  referring back to solar charging , is that compatible with um standard batteries ?

I mean , could people put standard batteries in but with a s you know they could leave it in the sunlight for solar charging


Could I just ask  referring back to solar charging , is that compatible with um standard batteries ?

I mean , could people put standard batteries in but with a s you know they could leave it in the sunlight for solar charging

Ye yeah I think I th uh g y you could have a dual um power thing


I mean , could people put standard batteries in but with a s you know they could leave it in the sunlight for solar charging

Ye yeah I think I th uh g y you could have a dual um power thing


Ye yeah I think I th uh g y you could have a dual um power thing

but the the thing with the solar cells is you would need to put them on the case and they  because , if you lie   on a calculator they they're qui they're quite big and they all they all look i identical.


but the the thing with the solar cells is you would need to put them on the case and they  because , if you lie   on a calculator they they're qui they're quite big and they all they all look i identical.

Mm. So that affects the exterior design.


but the the thing with the solar cells is you would need to put them on the case and they  because , if you lie   on a calculator they they're qui they're quite big and they all they all look i identical.

Mm. So that affects the exterior design.

Expensive as well. What kind of price are we looking at for


Mm. So that affects the exterior design.

Expensive as well. What kind of price are we looking at for


Expensive as well. What kind of price are we looking at for


Expensive as well. What kind of price are we looking at for

I presume the normal batteries are the cheapest ?


I presume the normal batteries are the cheapest ?

Yeah the normal batteries would be the cheapest I'd presume then it would actually be the the solar charging ones , um but the  It's i I think they're not very resistant to dropping ,


I presume the normal batteries are the cheapest ?

Yeah the normal batteries would be the cheapest I'd presume then it would actually be the the solar charging ones , um but the  It's i I think they're not very resistant to dropping ,

'cause if you drop stuff  yeah if you if you have y


Yeah the normal batteries would be the cheapest I'd presume then it would actually be the the solar charging ones , um but the  It's i I think they're not very resistant to dropping ,

'cause if you drop stuff  yeah if you if you have y


'cause if you drop stuff  yeah if you if you have y

the size you'd need to charge a remote wouldn't be that big but I mean if  remotes always get thrown around and stuff , so.


the size you'd need to charge a remote wouldn't be that big but I mean if  remotes always get thrown around and stuff , so.

Y I think  yeah , practically. I mean calculators you don't really throw around a lot  whereas remotes you do ,


Y I think  yeah , practically. I mean calculators you don't really throw around a lot  whereas remotes you do ,


Y I think  yeah , practically. I mean calculators you don't really throw around a lot  whereas remotes you do ,

but don't calculators have a battery in them as well ?


but don't calculators have a battery in them as well ?

Yeah they do , they  yeah they've got dual things , but they're  the batteries are smaller I think.


Yeah they do , they  yeah they've got dual things , but they're  the batteries are smaller I think.


sorry. W w which one would last the longest , because we don't want customers to be like you know charging like a mobile phone every day.


so the  Yeah the the s if you if you had something du uh using the standard batteries and the solar charging , um , I don't think you'd  I think the  it would d well you know how long the standard double A_s would last in  or triple A_s would last.


so the  Yeah the the s if you if you had something du uh using the standard batteries and the solar charging , um , I don't think you'd  I think the  it would d well you know how long the standard double A_s would last in  or triple A_s would last.

It would just detract from the attractiveness of the of the whole feature ,


It would just detract from the attractiveness of the of the whole feature ,

Okay , can we add in uh an attachment to closing feature ?


Okay , can we add in uh an attachment to closing feature ?


Okay , can we add in uh an attachment to closing feature ?

Can we think about that ? 'Cause if we're doing the kinetic thing and it's


Can we think about that ? 'Cause if we're doing the kinetic thing and it's

Shouldn't we do some market research on that first before we add it in because I I personally


Shouldn't we do some market research on that first before we add it in because I I personally


Shouldn't we do some market research on that first before we add it in because I I personally

because , where am I ? If it is the kinetic thing and it is small and it is portable and it is a different shape and the kinetic is something people don't do kind of


because , where am I ? If it is the kinetic thing and it is small and it is portable and it is a different shape and the kinetic is something people don't do kind of


because , where am I ? If it is the kinetic thing and it is small and it is portable and it is a different shape and the kinetic is something people don't do kind of

we're doing something original and different um but if you wore it if it's something you could just clip on your pocket then you would have that less , you you wouldn't lose it so much.


we're doing something original and different um but if you wore it if it's something you could just clip on your pocket then you would have that less , you you wouldn't lose it so much.

But then maybe that's looking at someone who's just sitting on their own rather than


But then maybe that's looking at someone who's just sitting on their own rather than

the eternal battle for control of the controls.


But then maybe that's looking at someone who's just sitting on their own rather than

the eternal battle for control of the controls.

It's not something that's come up in any of our uh focus groups and market research ,


the eternal battle for control of the controls.

It's not something that's come up in any of our uh focus groups and market research ,


the eternal battle for control of the controls.

It's not something that's come up in any of our uh focus groups and market research ,

it's not a thing that people are looking for


It's not something that's come up in any of our uh focus groups and market research ,

it's not a thing that people are looking for


it's not a thing that people are looking for


it's not a thing that people are looking for

when we threw it open to the field yeah.


when we threw it open to the field yeah.


when we threw it open to the field yeah.

But it's something to put on the side to think about maybe.


But it's something to put on the side to think about maybe.


Um , my second part of my findings uh the mo most current remotes use this silicone uh P_C_B_ board which  pr printed circuit board , which basically has these contacts that are really close together and then when you press down on the rubber button , it'll connect the circuit and each each switch is connected to two uh different legs on the chip and so sends a different message and that then uh gets translated by the chip into a code and then it's fired out of this L_E_D_ in the sequence of l on and off bursts.


Um , my second part of my findings uh the mo most current remotes use this silicone uh P_C_B_ board which  pr printed circuit board , which basically has these contacts that are really close together and then when you press down on the rubber button , it'll connect the circuit and each each switch is connected to two uh different legs on the chip and so sends a different message and that then uh gets translated by the chip into a code and then it's fired out of this L_E_D_ in the sequence of l on and off bursts.

What kind of things do we have to consider there ? Can we  what kind of size , does it come in varying sizes or is it just one size and we would have to fit the design of


Um , my second part of my findings uh the mo most current remotes use this silicone uh P_C_B_ board which  pr printed circuit board , which basically has these contacts that are really close together and then when you press down on the rubber button , it'll connect the circuit and each each switch is connected to two uh different legs on the chip and so sends a different message and that then uh gets translated by the chip into a code and then it's fired out of this L_E_D_ in the sequence of l on and off bursts.

What kind of things do we have to consider there ? Can we  what kind of size , does it come in varying sizes or is it just one size and we would have to fit the design of

Well well this  the thi the thing about is um they they can be as big or as small as you want them to be because you can you can print circuit board like that that it's it's simply spaced like that so you can have  fit the n the size of the nine buttons in. If you if you see how thin the tracks are , you could you could s you could put them virtually right next to each other and have a much smaller switch on each one ,


What kind of things do we have to consider there ? Can we  what kind of size , does it come in varying sizes or is it just one size and we would have to fit the design of

Well well this  the thi the thing about is um they they can be as big or as small as you want them to be because you can you can print circuit board like that that it's it's simply spaced like that so you can have  fit the n the size of the nine buttons in. If you if you see how thin the tracks are , you could you could s you could put them virtually right next to each other and have a much smaller switch on each one ,

if you if you wanted to but um the  there is an option to do to do it like that , or you could have some sort of array of switches which I'll speak about in the next bit


Well well this  the thi the thing about is um they they can be as big or as small as you want them to be because you can you can print circuit board like that that it's it's simply spaced like that so you can have  fit the n the size of the nine buttons in. If you if you see how thin the tracks are , you could you could s you could put them virtually right next to each other and have a much smaller switch on each one ,

if you if you wanted to but um the  there is an option to do to do it like that , or you could have some sort of array of switches which I'll speak about in the next bit


if you if you wanted to but um the  there is an option to do to do it like that , or you could have some sort of array of switches which I'll speak about in the next bit

so that  And then to  uh yeah , so to conserve battery life the remote should be in a standby mode no while not being used. Now what I was thinking about that was  'cause sometimes when y when you have these things , they've got little lights on behind the buttons , so you can see what all the buttons are , like on a mobile phone , they do it more often than on a than on a T_V_ remote ,


so that  And then to  uh yeah , so to conserve battery life the remote should be in a standby mode no while not being used. Now what I was thinking about that was  'cause sometimes when y when you have these things , they've got little lights on behind the buttons , so you can see what all the buttons are , like on a mobile phone , they do it more often than on a than on a T_V_ remote ,


so that  And then to  uh yeah , so to conserve battery life the remote should be in a standby mode no while not being used. Now what I was thinking about that was  'cause sometimes when y when you have these things , they've got little lights on behind the buttons , so you can see what all the buttons are , like on a mobile phone , they do it more often than on a than on a T_V_ remote ,

but you could you could have lights behind the buttons and um after like five or ten seconds of not being used I'd have that turned off , if we decided to go for buttons that could light up.


but you could you could have lights behind the buttons and um after like five or ten seconds of not being used I'd have that turned off , if we decided to go for buttons that could light up.


but you could you could have lights behind the buttons and um after like five or ten seconds of not being used I'd have that turned off , if we decided to go for buttons that could light up.

Um , the case material , I've a been sent what the factory can actually give us , the  there's the plastic which I think we were gonna go for anyway as the main case  case housing


Um , the case material , I've a been sent what the factory can actually give us , the  there's the plastic which I think we were gonna go for anyway as the main case  case housing

and the the main problems with the  well you could go for wood but I think it would be a bit impractical. Titanium um very expensive just to process ,


and the the main problems with the  well you could go for wood but I think it would be a bit impractical. Titanium um very expensive just to process ,

which to make it is expensive , and rubber , well you're saying that people like this uh spongy feel this year , so perhaps uh some something made of rubber ,


which to make it is expensive , and rubber , well you're saying that people like this uh spongy feel this year , so perhaps uh some something made of rubber ,

but I was thinking more of the buttons , because the buttons which they've they've said that they've they've put across are what is used in some stress ball manufacture and it's meant to be anti R_S_I_.


but I was thinking more of the buttons , because the buttons which they've they've said that they've they've put across are what is used in some stress ball manufacture and it's meant to be anti R_S_I_.


but I was thinking more of the buttons , because the buttons which they've they've said that they've they've put across are what is used in some stress ball manufacture and it's meant to be anti R_S_I_.

I'm no I'm not sure how that would work because surely your fingers would still be moving over the short distances but that's what they said. Um the problem with the casing is that uh there's quite  um there's quite a few design restrictions that they've got on the shape of the case. If you go for titanium they can only do a standard box shape , whereas if you come to plastic they can they can be a little more  they can they can do sort of curved shapes. But whether whether or not  because we'd have it in two separate units


I'm no I'm not sure how that would work because surely your fingers would still be moving over the short distances but that's what they said. Um the problem with the casing is that uh there's quite  um there's quite a few design restrictions that they've got on the shape of the case. If you go for titanium they can only do a standard box shape , whereas if you come to plastic they can they can be a little more  they can they can do sort of curved shapes. But whether whether or not  because we'd have it in two separate units


yeah and second question is like , a mobile you can change the cover , you call it a skin or whatever.


yeah and second question is like , a mobile you can change the cover , you call it a skin or whatever.

So in this case if you're looking at like a customer can change the colour like from green , parrot green to chilli red or something like that.


So in this case if you're looking at like a customer can change the colour like from green , parrot green to chilli red or something like that.

So is that feature available in like uh titanium ,


So is that feature available in like uh titanium ,

or it's like only specific to plastic or


So is that feature available in like uh titanium ,

or it's like only specific to plastic or

Uh. Yeah in in titanium I don't I don't think it would be available at all really , the ju just


or it's like only specific to plastic or

Uh. Yeah in in titanium I don't I don't think it would be available at all really , the ju just


or it's like only specific to plastic or

Uh. Yeah in in titanium I don't I don't think it would be available at all really , the ju just

it w well you could make it available in the titanium , it was just it would be so expensive to buy a new case for it , because of the expense of how much titanium is is


Uh. Yeah in in titanium I don't I don't think it would be available at all really , the ju just

it w well you could make it available in the titanium , it was just it would be so expensive to buy a new case for it , because of the expense of how much titanium is is


it w well you could make it available in the titanium , it was just it would be so expensive to buy a new case for it , because of the expense of how much titanium is is

it's light and strong but I think it should be left for aircraft design rather than for for a remote.


it w well you could make it available in the titanium , it was just it would be so expensive to buy a new case for it , because of the expense of how much titanium is is

it's light and strong but I think it should be left for aircraft design rather than for for a remote.

It does mark quite easily too if you let it fall. I've got a mobile phone myself which is titanium and it does mark very easily if you drop it.


it's light and strong but I think it should be left for aircraft design rather than for for a remote.

It does mark quite easily too if you let it fall. I've got a mobile phone myself which is titanium and it does mark very easily if you drop it.


it's light and strong but I think it should be left for aircraft design rather than for for a remote.

It does mark quite easily too if you let it fall. I've got a mobile phone myself which is titanium and it does mark very easily if you drop it.

I was just wondering if we make the basic mould out of plastic but have like a rubber cover that goes over ,


It does mark quite easily too if you let it fall. I've got a mobile phone myself which is titanium and it does mark very easily if you drop it.

I was just wondering if we make the basic mould out of plastic but have like a rubber cover that goes over ,


I was just wondering if we make the basic mould out of plastic but have like a rubber cover that goes over ,

that would give the spongy feel , that also allows us to kind of have different fasciae for the phone.


that would give the spongy feel , that also allows us to kind of have different fasciae for the phone.


that would give the spongy feel , that also allows us to kind of have different fasciae for the phone.

So instead of the fascia that comes off being plastic , the fascia that comes off would be the rubber ,


So instead of the fascia that comes off being plastic , the fascia that comes off would be the rubber ,


So instead of the fascia that comes off being plastic , the fascia that comes off would be the rubber ,

like those pens that you get with the grip , that you can you can pull that off.


like those pens that you get with the grip , that you can you can pull that off.


It could  it would be comfortable to hold on also.


It could  it would be comfortable to hold on also.

Very cheap way of changing the look of it and people can just buy a new one if they want to.


Very cheap way of changing the look of it and people can just buy a new one if they want to.

Well that's been really popular with mobile phones so I don't see why not.


Well that's been really popular with mobile phones so I don't see why not.


just just going back to the interface designs with the buttons , the  I kno we were planning to do some sort of touch screen.


just just going back to the interface designs with the buttons , the  I kno we were planning to do some sort of touch screen.

Now what I was saying before about instead of having  you could have just a bare P_C_B_ circuit board and I'm sure you could probably get it in different colours and so just by touching it with your finger it'd make the connection over  if you had them close enough , that would be one option. Um the second option th they offer rubber buttons , but I thought that an L_C_D_ type of screen  'cause one they're incredibly thin um and don't take up much space , two they  you can have them in a sort of array and you can arrange the buttons on the screen in a sort of set thing and you could have them like a touch


just just going back to the interface designs with the buttons , the  I kno we were planning to do some sort of touch screen.

Now what I was saying before about instead of having  you could have just a bare P_C_B_ circuit board and I'm sure you could probably get it in different colours and so just by touching it with your finger it'd make the connection over  if you had them close enough , that would be one option. Um the second option th they offer rubber buttons , but I thought that an L_C_D_ type of screen  'cause one they're incredibly thin um and don't take up much space , two they  you can have them in a sort of array and you can arrange the buttons on the screen in a sort of set thing and you could have them like a touch

Sorry I didn't get the last part , you're talking of


Now what I was saying before about instead of having  you could have just a bare P_C_B_ circuit board and I'm sure you could probably get it in different colours and so just by touching it with your finger it'd make the connection over  if you had them close enough , that would be one option. Um the second option th they offer rubber buttons , but I thought that an L_C_D_ type of screen  'cause one they're incredibly thin um and don't take up much space , two they  you can have them in a sort of array and you can arrange the buttons on the screen in a sort of set thing and you could have them like a touch

Sorry I didn't get the last part , you're talking of


Now what I was saying before about instead of having  you could have just a bare P_C_B_ circuit board and I'm sure you could probably get it in different colours and so just by touching it with your finger it'd make the connection over  if you had them close enough , that would be one option. Um the second option th they offer rubber buttons , but I thought that an L_C_D_ type of screen  'cause one they're incredibly thin um and don't take up much space , two they  you can have them in a sort of array and you can arrange the buttons on the screen in a sort of set thing and you could have them like a touch

Sorry I didn't get the last part , you're talking of

Just what you said I I didn't get the uh meaning of it completely , you're saying like


Sorry I didn't get the last part , you're talking of

Just what you said I I didn't get the uh meaning of it completely , you're saying like

Oh on the on the L_C_D_ screen you could  becau you could fit it


Just what you said I I didn't get the uh meaning of it completely , you're saying like

Oh on the on the L_C_D_ screen you could  becau you could fit it


Just what you said I I didn't get the uh meaning of it completely , you're saying like

Oh on the on the L_C_D_ screen you could  becau you could fit it

the problem with it basically is that it's flat and so you can't do lots of curve  curved things with it ,


Oh on the on the L_C_D_ screen you could  becau you could fit it

the problem with it basically is that it's flat and so you can't do lots of curve  curved things with it ,


the problem with it basically is that it's flat and so you can't do lots of curve  curved things with it ,


the problem with it basically is that it's flat and so you can't do lots of curve  curved things with it ,

but um you can  you wouldn't have  with the L_C_D_ you'd have the wires coming off , you wouldn't have that with the with the L_C_D_ , you'd only have that with the printed circuit board.


but um you can  you wouldn't have  with the L_C_D_ you'd have the wires coming off , you wouldn't have that with the with the L_C_D_ , you'd only have that with the printed circuit board.


but um you can  you wouldn't have  with the L_C_D_ you'd have the wires coming off , you wouldn't have that with the with the L_C_D_ , you'd only have that with the printed circuit board.

I don't  s sorry to interrupt , I don't see why the curved thing is a problem , if we for example had a shell , once we open that


I don't  s sorry to interrupt , I don't see why the curved thing is a problem , if we for example had a shell , once we open that


I don't  s sorry to interrupt , I don't see why the curved thing is a problem , if we for example had a shell , once we open that

You could have a flat screen inside , yeah ,


You could have a flat screen inside , yeah ,


You could have a flat screen inside , yeah ,

but I'm just wondering whether we want an L_C_D_ screen inside.


but I'm just wondering whether we want an L_C_D_ screen inside.


but I'm just wondering whether we want an L_C_D_ screen inside.

It wouldn't be like full colour , it would just be black and white ,


It wouldn't be like full colour , it would just be black and white ,


so you wouldn't be pressing down on 'em , w or we could have rubber buttons which are made of this material which is anti-R_S_I_.


so you wouldn't be pressing down on 'em , w or we could have rubber buttons which are made of this material which is anti-R_S_I_.

I think it would be good to have a contrast between , if the whole thing is gonna be this rubber thing it would be good to open it up and see something quite fancy looking inside.


I think it would be good to have a contrast between , if the whole thing is gonna be this rubber thing it would be good to open it up and see something quite fancy looking inside.


Now how would you distinguish , if you had it bare , how would you distinguish where you had to press , I mean


Now how would you distinguish , if you had it bare , how would you distinguish where you had to press , I mean

Yeah I hadn't I hadn't really thought of that to be honest.


Now how would you distinguish , if you had it bare , how would you distinguish where you had to press , I mean

Yeah I hadn't I hadn't really thought of that to be honest.

I just had another idea , I don't know if it helps with that , but just to do with the R_S_I_.  Is it possible , just as an option , when we open it up , people can use their fingers to press the button , or we have inside like a small pointer thing when people want to .


Yeah I hadn't I hadn't really thought of that to be honest.

I just had another idea , I don't know if it helps with that , but just to do with the R_S_I_.  Is it possible , just as an option , when we open it up , people can use their fingers to press the button , or we have inside like a small pointer thing when people want to .

Yeah you could , you could have some sort of stylus that you could pull out


I just had another idea , I don't know if it helps with that , but just to do with the R_S_I_.  Is it possible , just as an option , when we open it up , people can use their fingers to press the button , or we have inside like a small pointer thing when people want to .

Yeah you could , you could have some sort of stylus that you could pull out


I just had another idea , I don't know if it helps with that , but just to do with the R_S_I_.  Is it possible , just as an option , when we open it up , people can use their fingers to press the button , or we have inside like a small pointer thing when people want to .

Yeah you could , you could have some sort of stylus that you could pull out

but I I think they could get a bit easily lost ,


Yeah you could , you could have some sort of stylus that you could pull out

but I I think they could get a bit easily lost ,


but I I think they could get a bit easily lost ,

Absolutely , f for somebody who  very often , if he would


Absolutely , f for somebody who  very often , if he would


They're easy to replace as well , cheap.


They're easy to replace as well , cheap.

a person who switches channels very often or does use a particular function very often will find it very irritating to use a


a person who switches channels very often or does use a particular function very often will find it very irritating to use a

and he might spoil the touch-pad very fast compared to a button like , if you keep punching with an pointer or whatever.


and he might spoil the touch-pad very fast compared to a button like , if you keep punching with an pointer or whatever.


Yeah just a thought  they wouldn't actually need one and they could use anything they've got , couldn't they ? A pencil or a pen , so they wouldn't really need a


Yeah just a thought  they wouldn't actually need one and they could use anything they've got , couldn't they ? A pencil or a pen , so they wouldn't really need a

Okay , we'll talk about that  so if you finish your


Okay , we'll talk about that  so if you finish your


And just one small question before like you are  , regarding the circuit , since we are hav having a flip-top , we can customise the two circuits for different type of buttons


And just one small question before like you are  , regarding the circuit , since we are hav having a flip-top , we can customise the two circuits for different type of buttons

like we are keeping the standard buttons on the top and the more complex buttons under this thing , so we can divide the circuit like you know.


And just one small question before like you are  , regarding the circuit , since we are hav having a flip-top , we can customise the two circuits for different type of buttons

like we are keeping the standard buttons on the top and the more complex buttons under this thing , so we can divide the circuit like you know.

Uh yeah. Yeah yeah that that would be fairly simple ,


like we are keeping the standard buttons on the top and the more complex buttons under this thing , so we can divide the circuit like you know.

Uh yeah. Yeah yeah that that would be fairly simple ,


like we are keeping the standard buttons on the top and the more complex buttons under this thing , so we can divide the circuit like you know.

Uh yeah. Yeah yeah that that would be fairly simple ,

I mean you'd you'd actually have two separate  you'd have two separate circuit boards but they'd be joined by wires or like some cabling between them ,


Uh yeah. Yeah yeah that that would be fairly simple ,

I mean you'd you'd actually have two separate  you'd have two separate circuit boards but they'd be joined by wires or like some cabling between them ,


I mean you'd you'd actually have two separate  you'd have two separate circuit boards but they'd be joined by wires or like some cabling between them ,


I mean you'd you'd actually have two separate  you'd have two separate circuit boards but they'd be joined by wires or like some cabling between them ,

'cause in the in the actual flip bit you'd have some linking.


'cause in the in the actual flip bit you'd have some linking.

I'll just raise another point while it occurs to me , it kind of applies to both our designers here , so I'm not sure how it would fit in.


'cause in the in the actual flip bit you'd have some linking.

I'll just raise another point while it occurs to me , it kind of applies to both our designers here , so I'm not sure how it would fit in.

If we flip open , now you know how you've got some mirrors in nightclubs that are mirrors when you turn to them and you turn away and it gives like an advertising display , you seen those ?


I'll just raise another point while it occurs to me , it kind of applies to both our designers here , so I'm not sure how it would fit in.

If we flip open , now you know how you've got some mirrors in nightclubs that are mirrors when you turn to them and you turn away and it gives like an advertising display , you seen those ?


If we flip open , now you know how you've got some mirrors in nightclubs that are mirrors when you turn to them and you turn away and it gives like an advertising display , you seen those ?

And they kind of respond to the turn of your body. Is it possible that when we open our flip-top shell it's a little compact mirror and when you press a button it then goes onto the phone display  th uh the remote control display thing.


If we flip open , now you know how you've got some mirrors in nightclubs that are mirrors when you turn to them and you turn away and it gives like an advertising display , you seen those ?

And they kind of respond to the turn of your body. Is it possible that when we open our flip-top shell it's a little compact mirror and when you press a button it then goes onto the phone display  th uh the remote control display thing.

We're marketing to guys as much as we are to women.


And they kind of respond to the turn of your body. Is it possible that when we open our flip-top shell it's a little compact mirror and when you press a button it then goes onto the phone display  th uh the remote control display thing.

We're marketing to guys as much as we are to women.


And they kind of respond to the turn of your body. Is it possible that when we open our flip-top shell it's a little compact mirror and when you press a button it then goes onto the phone display  th uh the remote control display thing.

We're marketing to guys as much as we are to women.

They don't look at themselves ? Just a thought.


We're marketing to guys as much as we are to women.

They don't look at themselves ? Just a thought.

Well it's a remote control , you were sitting watching T_V_ are you gonna want to sort of open it and say oh shit I should go and have a shower and do my hair before I put the T_


They don't look at themselves ? Just a thought.

Well it's a remote control , you were sitting watching T_V_ are you gonna want to sort of open it and say oh shit I should go and have a shower and do my hair before I put the T_

Yeah. I know what you mean , it's with us using the ideas for a mobile ph


They don't look at themselves ? Just a thought.

Well it's a remote control , you were sitting watching T_V_ are you gonna want to sort of open it and say oh shit I should go and have a shower and do my hair before I put the T_

Yeah. I know what you mean , it's with us using the ideas for a mobile ph

it's with us using the ideas for mobile phones I kinda got sidetracked onto that I think , okay.


Well it's a remote control , you were sitting watching T_V_ are you gonna want to sort of open it and say oh shit I should go and have a shower and do my hair before I put the T_

Yeah. I know what you mean , it's with us using the ideas for a mobile ph

it's with us using the ideas for mobile phones I kinda got sidetracked onto that I think , okay.


Yeah. I know what you mean , it's with us using the ideas for a mobile ph

it's with us using the ideas for mobile phones I kinda got sidetracked onto that I think , okay.

trying to think of other features we can build in that wouldn't cost too much


it's with us using the ideas for mobile phones I kinda got sidetracked onto that I think , okay.

trying to think of other features we can build in that wouldn't cost too much


trying to think of other features we can build in that wouldn't cost too much

but  maybe we'll leave that one on the side.


but  maybe we'll leave that one on the side.


I mean you can  you could do it , you could have a  'cause if you if you just put the full charge through an L_C_D_ display it'll completely blank it out ,


I mean you can  you could do it , you could have a  'cause if you if you just put the full charge through an L_C_D_ display it'll completely blank it out ,

but I don't know if you could get any mirror effect on it , I'm not sure about


but I don't know if you could get any mirror effect on it , I'm not sure about


but I don't know if you could get any mirror effect on it , I'm not sure about

that was just a very quick passing thought yeah .


that was just a very quick passing thought yeah .

Okay , uh would like to share something which I did here. First thing is uh basically on design we just took the input from the previous meeting , especially from the marketing and industrial design , to check on the customer needs and feasibility. Second is we checked into competitors , the picture here shows one of the standard models offered by competitors here. So y you generally see there's not much of variety and like marketing team said uh , people need trendy , they are bored of black and white.


that was just a very quick passing thought yeah .

Okay , uh would like to share something which I did here. First thing is uh basically on design we just took the input from the previous meeting , especially from the marketing and industrial design , to check on the customer needs and feasibility. Second is we checked into competitors , the picture here shows one of the standard models offered by competitors here. So y you generally see there's not much of variety and like marketing team said uh , people need trendy , they are bored of black and white.

So you generally see rectangular shape , very monotonous kind of designs here.


Okay , uh would like to share something which I did here. First thing is uh basically on design we just took the input from the previous meeting , especially from the marketing and industrial design , to check on the customer needs and feasibility. Second is we checked into competitors , the picture here shows one of the standard models offered by competitors here. So y you generally see there's not much of variety and like marketing team said uh , people need trendy , they are bored of black and white.

So you generally see rectangular shape , very monotonous kind of designs here.


So you generally see rectangular shape , very monotonous kind of designs here.

And uh second thing is there's too much of confusion here. No particular remote is standard.


And uh second thing is there's too much of confusion here. No particular remote is standard.

Like , some some people have a   Here you see this ? This is on a  I I I found th that uh only common feature is the ch uh channel control and uh volume control , rest other buttons , they are in a very disorganized and they are not consistent th with other models and all.


Like , some some people have a   Here you see this ? This is on a  I I I found th that uh only common feature is the ch uh channel control and uh volume control , rest other buttons , they are in a very disorganized and they are not consistent th with other models and all.

Okay , and second as already discussed with William , we are going to have m maybe a G_ G_U_I_ interface in the f in the middle of the flip-top


Okay , and second as already discussed with William , we are going to have m maybe a G_ G_U_I_ interface in the f in the middle of the flip-top


basically which is what we d do in computer , have icons or touch pad or whatever ,


If you if  yeah if you have like buttons that appear on the screen in this L_C_D_ screen.


If you if  yeah if you have like buttons that appear on the screen in this L_C_D_ screen.

Like you have on a l uh  icons or something y you have  is a good example of G_U_I_ graphic user interface.


Like you have on a l uh  icons or something y you have  is a good example of G_U_I_ graphic user interface.

So basically  not point or click   Press any particular device , he just has to click on that particular icon to simplify.


So basically  not point or click   Press any particular device , he just has to click on that particular icon to simplify.


So basically  not point or click   Press any particular device , he just has to click on that particular icon to simplify.

And on the top m repetitive buttons which are like volume or channel changing and all could be on the pointing device , that means the use of button. So he need not use a pointer to keep changing the channel if a person is frequent surfer.


And on the top m repetitive buttons which are like volume or channel changing and all could be on the pointing device , that means the use of button. So he need not use a pointer to keep changing the channel if a person is frequent surfer.

So we are having a combination of boards , so f on the s simpler board , on the top we have this button , rubber buttons , to keep frequently changing the channels.


And on the top m repetitive buttons which are like volume or channel changing and all could be on the pointing device , that means the use of button. So he need not use a pointer to keep changing the channel if a person is frequent surfer.

So we are having a combination of boards , so f on the s simpler board , on the top we have this button , rubber buttons , to keep frequently changing the channels.

Can we swap that round so th that the ones that we use all the time are on the bottom part ?


So we are having a combination of boards , so f on the s simpler board , on the top we have this button , rubber buttons , to keep frequently changing the channels.

Can we swap that round so th that the ones that we use all the time are on the bottom part ?

'Cause if you're thinking about holding it you would be using your thumbs to press , just like a mobile phone.


Can we swap that round so th that the ones that we use all the time are on the bottom part ?

'Cause if you're thinking about holding it you would be using your thumbs to press , just like a mobile phone.

No you'd hold it  you don't  if you flip it open then you'd be  Wouldn't you ? Isn't that the idea ? You us if we just use the shell as an example again , you open that , you've got your L_C_D_ display there and you've got the buttons there so you're holding it in the palm of your hand , yeah.


'Cause if you're thinking about holding it you would be using your thumbs to press , just like a mobile phone.

No you'd hold it  you don't  if you flip it open then you'd be  Wouldn't you ? Isn't that the idea ? You us if we just use the shell as an example again , you open that , you've got your L_C_D_ display there and you've got the buttons there so you're holding it in the palm of your hand , yeah.


No you'd hold it  you don't  if you flip it open then you'd be  Wouldn't you ? Isn't that the idea ? You us if we just use the shell as an example again , you open that , you've got your L_C_D_ display there and you've got the buttons there so you're holding it in the palm of your hand , yeah.

Yeah , yeah but you can do it with your thumb li


Yeah , yeah but you can do it with your thumb li

and then have the and then have the L_C_D_ at the top


and then have the and then have the L_C_D_ at the top

and then be able to touch that for the  other controls ,


and then be able to touch that for the  other controls ,


and then be able to touch that for the  other controls ,

so have the um the volume and the programme , things like that ,


so have the um the volume and the programme , things like that ,


So the findings are too many cluttered buttons. Repetition of certain but buttons which I already explained , example the volume and channel control buttons. All are confusing and in inconsistent. Okay we had a latest finding of voice recognition , there was a mail which mentions that our division has developed a new speech recognition s feature. We have to check into the  for financial f feasibility whether we can incorporate it  this at a low cost , but for  like we had g um s response from the customers that they would like to have the feature of finding it.


So the findings are too many cluttered buttons. Repetition of certain but buttons which I already explained , example the volume and channel control buttons. All are confusing and in inconsistent. Okay we had a latest finding of voice recognition , there was a mail which mentions that our division has developed a new speech recognition s feature. We have to check into the  for financial f feasibility whether we can incorporate it  this at a low cost , but for  like we had g um s response from the customers that they would like to have the feature of finding it.

So it could be like , where is the remote , and the remote answers I am here.


So it could be like , where is the remote , and the remote answers I am here.

Some kind of thing or it gives a b bleep sound or some kind of sound


Some kind of thing or it gives a b bleep sound or some kind of sound

and if this can be incorporated this would be more uh  you can say trendy also ? And technologically innovative also.


and if this can be incorporated this would be more uh  you can say trendy also ? And technologically innovative also.

So we we can check into the financial feasibility of incorporating this. My personal preferences would be like , as already  uh marketing department , they want something to do with fruit so I wouldn't say the design should be like a fruit , but yeah we can take inspiration from fruit colours , like the vibrant colours , uh red chilli uh


So we we can check into the financial feasibility of incorporating this. My personal preferences would be like , as already  uh marketing department , they want something to do with fruit so I wouldn't say the design should be like a fruit , but yeah we can take inspiration from fruit colours , like the vibrant colours , uh red chilli uh


So we we can check into the financial feasibility of incorporating this. My personal preferences would be like , as already  uh marketing department , they want something to do with fruit so I wouldn't say the design should be like a fruit , but yeah we can take inspiration from fruit colours , like the vibrant colours , uh red chilli uh

tomato red or whatever and second thing is cer certain standard buttons we should have , like for example , i if you see the previous slide uh


tomato red or whatever and second thing is cer certain standard buttons we should have , like for example , i if you see the previous slide uh


tomato red or whatever and second thing is cer certain standard buttons we should have , like for example , i if you see the previous slide uh

I think most of the users would now be well acquainted with this cer central pattern , here , so we we we would not change h that particular pattern


I think most of the users would now be well acquainted with this cer central pattern , here , so we we we would not change h that particular pattern

because i this is the most consistent thing in all remote controls.


I think most of the users would now be well acquainted with this cer central pattern , here , so we we we would not change h that particular pattern

because i this is the most consistent thing in all remote controls.

I can't see that , is that play and stop and things ?


because i this is the most consistent thing in all remote controls.

I can't see that , is that play and stop and things ?


I can't see that , is that play and stop and things ?

yeah volume and channel. So keep that m  that standardised because that's the most common feature across all models , if you look at all the models , it's here. This and voice recognition.


yeah volume and channel. So keep that m  that standardised because that's the most common feature across all models , if you look at all the models , it's here. This and voice recognition.

Okay. Right. Okay. Um I'm not sure how long we've got left , but we need to make a decision about um the things we've discussed. So , we agree on  Do we agree on the battery ?


Okay. Right. Okay. Um I'm not sure how long we've got left , but we need to make a decision about um the things we've discussed. So , we agree on  Do we agree on the battery ?


Um , that means that there's no function for li the port , you know that it sits in , then pressing the button then having


Um , that means that there's no function for li the port , you know that it sits in , then pressing the button then having

so we could incorporate voice recognition for the finding it.


so we could incorporate voice recognition for the finding it.

It's a bi i it's like a g it's a gadget , it's a


so we could incorporate voice recognition for the finding it.

It's a bi i it's like a g it's a gadget , it's a

I mean if  Yeah it is it is qui it's quite a cool feature to have


It's a bi i it's like a g it's a gadget , it's a

I mean if  Yeah it is it is qui it's quite a cool feature to have


It's a bi i it's like a g it's a gadget , it's a

I mean if  Yeah it is it is qui it's quite a cool feature to have

and also if they've got it  if they've got these parts already in stock , then it won't be cheap to re-manufacture them ,


I mean if  Yeah it is it is qui it's quite a cool feature to have

and also if they've got it  if they've got these parts already in stock , then it won't be cheap to re-manufacture them ,


and also if they've got it  if they've got these parts already in stock , then it won't be cheap to re-manufacture them ,

uh or it will be cheap sorry to re-manufacture them. So do you reckon that's a good idea that , where's the remote , I'm here thing ? I think that would be quite fun.


uh or it will be cheap sorry to re-manufacture them. So do you reckon that's a good idea that , where's the remote , I'm here thing ? I think that would be quite fun.


uh or it will be cheap sorry to re-manufacture them. So do you reckon that's a good idea that , where's the remote , I'm here thing ? I think that would be quite fun.

I think the only pitfall that we would have would be how much it's going to cost if that means we have to cut down somewhere else ,


I think the only pitfall that we would have would be how much it's going to cost if that means we have to cut down somewhere else ,


I think the only pitfall that we would have would be how much it's going to cost if that means we have to cut down somewhere else ,

but I think pretty much we've used cheap  relatively cheap and simple things.


but I think pretty much we've used cheap  relatively cheap and simple things.


Yeah to s th well it's it's not as expensive as it would be if it was full colour 'cause if we've just got a black and white one ,


Maybe we could start with the black and white.


Yeah , we talked about kinetic charging ,


Yeah , we talked about kinetic charging ,

we've deci seem to have decided on that , did we decide on double A_ or triple A_ batteries ?


we've deci seem to have decided on that , did we decide on double A_ or triple A_ batteries ?


No , one of the decisions we had to make was whether we had double A_ or triple A_ batteries 'cause they've still got to be charged this way haven't they ?


No , one of the decisions we had to make was whether we had double A_ or triple A_ batteries 'cause they've still got to be charged this way haven't they ?

K no the kinetic ones come come with um a sort of w watch  a battery that goes in a watch.


K no the kinetic ones come come with um a sort of w watch  a battery that goes in a watch.


Um , okay so we've got battery. The inside components is pretty standardised across the board isn't it ?


Um , okay so we've got battery. The inside components is pretty standardised across the board isn't it ?

So there's not a  really a decision to be made there , um. The buttons  what did you give us as our  The bare-board L_C_D_ or


So there's not a  really a decision to be made there , um. The buttons  what did you give us as our  The bare-board L_C_D_ or

Yeah the  well I think were  we're going for the L_C_D_ on that one , on the buttons ,


So there's not a  really a decision to be made there , um. The buttons  what did you give us as our  The bare-board L_C_D_ or

Yeah the  well I think were  we're going for the L_C_D_ on that one , on the buttons ,

on the on the on on the top one we're gonna


So there's not a  really a decision to be made there , um. The buttons  what did you give us as our  The bare-board L_C_D_ or

Yeah the  well I think were  we're going for the L_C_D_ on that one , on the buttons ,

on the on the on on the top one we're gonna

On the top one okay you've got the touch


Yeah the  well I think were  we're going for the L_C_D_ on that one , on the buttons ,

on the on the on on the top one we're gonna

On the top one okay you've got the touch


on the on the on on the top one we're gonna

On the top one okay you've got the touch


On the top one okay you've got the touch

On the bottom we were gonna have the rubber , the rubber ones , the anti-R_S_I_ ones.


On the bottom we were gonna have the rubber , the rubber ones , the anti-R_S_I_ ones.


On the bottom we were gonna have the rubber , the rubber ones , the anti-R_S_I_ ones.

Um , okay on  we've got the flip the flip-screen , the top one is gonna be the L_C_D_ and the bottom one is gonna be the rubberised buttons.


Um , okay on  we've got the flip the flip-screen , the top one is gonna be the L_C_D_ and the bottom one is gonna be the rubberised buttons.


For the body design I think plastic , uh w yeah


for the inside and uh rubber as a padding or for the grip , something like to add to the design.


so we decided on a rubber casing for the plastic shell , a variety of designs ,


so we decided on a rubber casing for the plastic shell , a variety of designs ,

okay. and it is just uh  although it's rubberised and spongy , apart from that we're just going to go for sort of vegetable and fruit colours , we're not gonna try and make it actually a vegetable or fruit design or anything else , like a shell that we discussed ,


okay. and it is just uh  although it's rubberised and spongy , apart from that we're just going to go for sort of vegetable and fruit colours , we're not gonna try and make it actually a vegetable or fruit design or anything else , like a shell that we discussed ,


we don't wanna be tacky if we've got a kind of different shape anyway


we don't wanna be tacky if we've got a kind of different shape anyway

um the fact  the m the material that we would be using would be cheap , so we could make it red , we could make it um psychedelic , you know , we could make it black and white zebra stripes ,


um the fact  the m the material that we would be using would be cheap , so we could make it red , we could make it um psychedelic , you know , we could make it black and white zebra stripes ,

but that's not really what we're focusing on , what we're focusing on is the m you know


but that's not really what we're focusing on , what we're focusing on is the m you know


but that's not really what we're focusing on , what we're focusing on is the m you know

'Kay. Mm-hmm. Is that going to be  this image I've got in my head of something kind of shaped like that , maybe about that size , made of plastic , fits into the palm of the hand , rubberised cover that's spongy. Is that really going to fit fancy look and feel which was the major thing that people wanted , market research ,


'Kay. Mm-hmm. Is that going to be  this image I've got in my head of something kind of shaped like that , maybe about that size , made of plastic , fits into the palm of the hand , rubberised cover that's spongy. Is that really going to fit fancy look and feel which was the major thing that people wanted , market research ,


it's just different from everything else and I mean , I'm trying to imagine um clean looking houses ,


um so you either want something that goes with that , which is what's on the market anyway ,


um so you either want something that goes with that , which is what's on the market anyway ,

or you want something that contrasts as  you know like you get clocks now that are more of a talking point than an actual clock because they're so interesting and


or you want something that contrasts as  you know like you get clocks now that are more of a talking point than an actual clock because they're so interesting and

Mm-hmm.  Yeah. I'm just kind of pushing at that to see if you came out with anything else , but I mean I totally agree. We looked at those remotes , I mean they are kind of anonymous , very similar looking things.


Mm-hmm.  Yeah. I'm just kind of pushing at that to see if you came out with anything else , but I mean I totally agree. We looked at those remotes , I mean they are kind of anonymous , very similar looking things.

This would definitely be different enough , I just wondered if anybody could come up with something even more


Mm-hmm.  Yeah. I'm just kind of pushing at that to see if you came out with anything else , but I mean I totally agree. We looked at those remotes , I mean they are kind of anonymous , very similar looking things.

This would definitely be different enough , I just wondered if anybody could come up with something even more

And you would just have an  across the b you would have so many different options that you could do , you could have um a plain black one , you could have sparkly pink glittery ones for your little


This would definitely be different enough , I just wondered if anybody could come up with something even more

And you would just have an  across the b you would have so many different options that you could do , you could have um a plain black one , you could have sparkly pink glittery ones for your little

Well the thing is the rubberised covers are going to be s relatively cheap to produce , that if in a year's time we we get feedback from the design fairs that show something else is coming  I mean it's so easy for us to just produce that and it can be slipped on ,


And you would just have an  across the b you would have so many different options that you could do , you could have um a plain black one , you could have sparkly pink glittery ones for your little

Well the thing is the rubberised covers are going to be s relatively cheap to produce , that if in a year's time we we get feedback from the design fairs that show something else is coming  I mean it's so easy for us to just produce that and it can be slipped on ,


Well the thing is the rubberised covers are going to be s relatively cheap to produce , that if in a year's time we we get feedback from the design fairs that show something else is coming  I mean it's so easy for us to just produce that and it can be slipped on ,

And ones tha ones that have rubbery spikes


And ones tha ones that have rubbery spikes


And ones tha ones that have rubbery spikes

y you know , you could just go so far with it ,


y you know , you could just go so far with it ,

Acupressure , you could talk of acupressures.


Acupressure , you could talk of acupressures.

like a puffer fish , you could just , you could take it wherever ,


Acupressure , you could talk of acupressures.

like a puffer fish , you could just , you could take it wherever ,

so I think that's quite a flexible thing.


like a puffer fish , you could just , you could take it wherever ,

so I think that's quite a flexible thing.


like a puffer fish , you could just , you could take it wherever ,

so I think that's quite a flexible thing.

And finally the body should be retouchable , may maybe ch you can change the body or the case  casing  the case outside ,


so I think that's quite a flexible thing.

And finally the body should be retouchable , may maybe ch you can change the body or the case  casing  the case outside ,


And finally the body should be retouchable , may maybe ch you can change the body or the case  casing  the case outside ,

it should be moulded  it  with  the design in such a way you can change it every time.


And finally the body should be retouchable , may maybe ch you can change the body or the case  casing  the case outside ,

it should be moulded  it  with  the design in such a way you can change it every time.

Yeah , yeah j with these rubber these rubberised ca


it should be moulded  it  with  the design in such a way you can change it every time.

Yeah , yeah j with these rubber these rubberised ca


it should be moulded  it  with  the design in such a way you can change it every time.

Yeah , yeah j with these rubber these rubberised ca

not the actual uh plastic outside case , just the rubber thing that goes round the outside.


Yeah , yeah j with these rubber these rubberised ca

not the actual uh plastic outside case , just the rubber thing that goes round the outside.


not the actual uh plastic outside case , just the rubber thing that goes round the outside.

Yeah. Okay we've got five minutes ,  um , or that might've been up for a while.


Yeah. Okay we've got five minutes ,  um , or that might've been up for a while.


for the decisions that we've made , kinetic charging , the watch-type batteries , um  L_C_D_ display on th the top side of the flip top , rubberised buttons on the bottom side , we're gonna use fruit and vegetable colours for the rubber cover , the case itself is plastic. That's how far we've got , what else do we have to add to our decisions here ?


for the decisions that we've made , kinetic charging , the watch-type batteries , um  L_C_D_ display on th the top side of the flip top , rubberised buttons on the bottom side , we're gonna use fruit and vegetable colours for the rubber cover , the case itself is plastic. That's how far we've got , what else do we have to add to our decisions here ?

Fine , uh we were talking of voice recognition also


for the decisions that we've made , kinetic charging , the watch-type batteries , um  L_C_D_ display on th the top side of the flip top , rubberised buttons on the bottom side , we're gonna use fruit and vegetable colours for the rubber cover , the case itself is plastic. That's how far we've got , what else do we have to add to our decisions here ?

Fine , uh we were talking of voice recognition also

because that  we are not  for how to look it uh remote control if it's lost.


Fine , uh we were talking of voice recognition also

because that  we are not  for how to look it uh remote control if it's lost.


because that  we are not  for how to look it uh remote control if it's lost.


because that  we are not  for how to look it uh remote control if it's lost.

Yes , it was just , there was just a cost issue with that , but it's a good idea we just need to check on the cost ,


Yes , it was just , there was just a cost issue with that , but it's a good idea we just need to check on the cost ,

Or maybe like uh William was suggesting in the last thing some devices you put on key chains.


Or maybe like uh William was suggesting in the last thing some devices you put on key chains.


So we can  if financially voice recognition is not feasible we could go for a whistle.


Uh sorry I didn't mention this , but we'll be incorporating in the design.


Uh sorry I didn't mention this , but we'll be incorporating in the design.

'Cause I took it from the feedback you gave in the last meeting from y from y your report , it's not just a case of having a little R_R_ hidden somewhere , they do want it to be obvious that it's our product


'Cause I took it from the feedback you gave in the last meeting from y from y your report , it's not just a case of having a little R_R_ hidden somewhere , they do want it to be obvious that it's our product


Since it's the only one of its kind on the market it's obviously gonna be ours.


Since it's the only one of its kind on the market it's obviously gonna be ours.

well it is , it is , I think you just address that with um advertising.


Since it's the only one of its kind on the market it's obviously gonna be ours.

well it is , it is , I think you just address that with um advertising.

Um , you associate the name with the individual product that it is


well it is , it is , I think you just address that with um advertising.

Um , you associate the name with the individual product that it is


Um , you associate the name with the individual product that it is


Obviously it'll have a logo on it just like everything , but everything else has a logo on it. The point is that it's got to stand out somehow differently but I think it does , without that


Obviously it'll have a logo on it just like everything , but everything else has a logo on it. The point is that it's got to stand out somehow differently but I think it does , without that

Okay. Did we  I know at the last meeting we spoke about a beeper , I think that was you talked about a beeper for a location , have we just rejected that in favour of voice recognition then ?


Okay. Did we  I know at the last meeting we spoke about a beeper , I think that was you talked about a beeper for a location , have we just rejected that in favour of voice recognition then ?


Okay. Did we  I know at the last meeting we spoke about a beeper , I think that was you talked about a beeper for a location , have we just rejected that in favour of voice recognition then ?

I mean we've got this memo saying that it's something that the company's looking into , so


I mean we've got this memo saying that it's something that the company's looking into , so


I mean we've got this memo saying that it's something that the company's looking into , so

um that seems to make sense , but if it turns out that it's hugely expensive we'd have to cut down somewhere else , then it's worth thinking about. But I think we'll find out more about cost afterwards.


um that seems to make sense , but if it turns out that it's hugely expensive we'd have to cut down somewhere else , then it's worth thinking about. But I think we'll find out more about cost afterwards.


I got a end meeting now message on my mo


so I think we've probably got  it says , closing we have forty minutes


so I think we've probably got  it says , closing we have forty minutes

so I um think we've probably got about that time before we come back.


so I think we've probably got  it says , closing we have forty minutes

so I um think we've probably got about that time before we come back.

It's either that or we only had forty minutes to discuss what we just discussed and don't know how long that took .


so I um think we've probably got about that time before we come back.

It's either that or we only had forty minutes to discuss what we just discussed and don't know how long that took .

I think we are pretty going in a clear direction now.


It's either that or we only had forty minutes to discuss what we just discussed and don't know how long that took .

I think we are pretty going in a clear direction now.


Okay. Everybody found his place again ? Yeah ?

That's nice. Okay so this is our second meeting. And uh still failing ?


That's nice. Okay so this is our second meeting. And uh still failing ?


That's nice. Okay so this is our second meeting. And uh still failing ?

Uh now we're going um into the functional design. Um important thing of this phase is that we're going to uh try to get an agreement about the user requirements , technical function design , and the working design. So that we can move onto the second uh phase. But first this phase. Um first an announcement. There's a little adaptation in the air conditioning system. So


That's nice. Okay so this is our second meeting. And uh still failing ?

Uh now we're going um into the functional design. Um important thing of this phase is that we're going to uh try to get an agreement about the user requirements , technical function design , and the working design. So that we can move onto the second uh phase. But first this phase. Um first an announcement. There's a little adaptation in the air conditioning system. So

There's our  ghost mouse again. That that means that you can have a little trouble with , little trouble with the air conditioning , that's because of this uh


Uh now we're going um into the functional design. Um important thing of this phase is that we're going to uh try to get an agreement about the user requirements , technical function design , and the working design. So that we can move onto the second uh phase. But first this phase. Um first an announcement. There's a little adaptation in the air conditioning system. So

There's our  ghost mouse again. That that means that you can have a little trouble with , little trouble with the air conditioning , that's because of this uh


There's our  ghost mouse again. That that means that you can have a little trouble with , little trouble with the air conditioning , that's because of this uh


So it should be over in a in a while , couple of days. But it's going to be cold anyway , so  I don't think you're gonna need it.


So it should be over in a in a while , couple of days. But it's going to be cold anyway , so  I don't think you're gonna need it.

Then our agenda. Now first the opening. Uh this time I will take the minutes. Uh you're going to have a presentation. All of you. Um and we've got forty minutes for the whole uh prese for the whole uh presentations. So uh I suggest we take about seven minutes per presentation , and then we can have a little discussion about the new project requirements uh which have been sent to me. And then the decision on the control functions uh which we wanna include and those which we don't wanna include. So we've got forty minutes for all of it. So I suggest um let's start with the first presentation.


Then our agenda. Now first the opening. Uh this time I will take the minutes. Uh you're going to have a presentation. All of you. Um and we've got forty minutes for the whole uh prese for the whole uh presentations. So uh I suggest we take about seven minutes per presentation , and then we can have a little discussion about the new project requirements uh which have been sent to me. And then the decision on the control functions uh which we wanna include and those which we don't wanna include. So we've got forty minutes for all of it. So I suggest um let's start with the first presentation.


Just maybe it's easier if you um  Yeah I think you will tell  your presentation as well. Just which function you have and what you're gonna talk about.


Just maybe it's easier if you um  Yeah I think you will tell  your presentation as well. Just which function you have and what you're gonna talk about.

'Kay. My name is Freek Van Ponnen. I'm the Market Expert. But you already knew that. Um I've done some research. We have we uh have been doing research in a usability lab where we observed um users operating remote controls. Uh we let them fill out a questionnaire. We had one hundred of these uh test subjects. Uh in addition we did some market research. Uh see what the market consists of. What ages are involved. Well these are three quite astonishing results , I thought. Um remotes are being considered ugly. F uh seventy five percent of the um people questioned uh indicated that they thought their remote were was ugly. Um and an additional eighty percent indicated that they would spend more money on a fancy-looking remote control. So  Um in addition remotes were not very functional. Fifty percent of the people indicated they only loo used about ten percent of the buttons on a remote control. And fifty percent of the people indicated that their remote tended to get lost in their room. So


Just maybe it's easier if you um  Yeah I think you will tell  your presentation as well. Just which function you have and what you're gonna talk about.

'Kay. My name is Freek Van Ponnen. I'm the Market Expert. But you already knew that. Um I've done some research. We have we uh have been doing research in a usability lab where we observed um users operating remote controls. Uh we let them fill out a questionnaire. We had one hundred of these uh test subjects. Uh in addition we did some market research. Uh see what the market consists of. What ages are involved. Well these are three quite astonishing results , I thought. Um remotes are being considered ugly. F uh seventy five percent of the um people questioned uh indicated that they thought their remote were was ugly. Um and an additional eighty percent indicated that they would spend more money on a fancy-looking remote control. So  Um in addition remotes were not very functional. Fifty percent of the people indicated they only loo used about ten percent of the buttons on a remote control. And fifty percent of the people indicated that their remote tended to get lost in their room. So

some things. Then we did some research to the most relevant functions. Channel selection and volume selection um both got a ten on a scale of one to ten for relevancy. The power button got a nine. And teletext got a six and a half. So these are the most most uh important functions on a remote control. Then there are some one-time use function. That's what I like to call them. That uh audio settings , video settings , and channel settings buttons. Which are not really used very frequently , but are still considered to be of some importance. Um channel selection was also indicated to be used very frequently. One hundred and sixty eight times per hour. Then these are the  This is the market. Um sixty percent of the market consists of users between the ages sixteen and forty f six. Um  Main characteristic of this group is that they're very critical on the remote control. Um they like to use new f new functions. But they also are very critical. They won't spend their money very easily. So  Um the users of forty six to sixty five years cons The make up forty percent of the market. They are not really very interested in features. But they do tend to spend their money a lot easier. What I think this indicates for our um design. I think we should make a remote for the future. And this means we would um have to focus on the age ages sixteen to forty five. Uh this also makes up most the biggest part of the market , so that will also be where our main profit would be gettable. Um this would mean we would have to make a fancy design. Um  The results also indicated that um about one quarter of the people questioned thought that the remote control caused R_S_ R_S_I_. Um this is certainly something to take into account. And thirty four percent thought that it was hard to learn a n how to operate a new control , remote control. So these are two factors that I think should be included in the design. Besides of course that the remote must look very nice. And the functionality  As a lot of people indicated , they only use about ten percent of the buttons , I think we should make very few buttons. Uh this will also be uh beneficial to the design of the remote. Uh I think the most frequently used buttons should be emphasised. Especially the channel selection and audio uh selection buttons. 'Cause they're used most and so they should be robust. They shouldn't break down easily. Um  Then as mo as a lot of people indicated that their um remote got lost in the room , it might be and I say might be because it would um certainly boost the uh production costs a lot. But it might be a good idea to make a docking station. And this would , could get a button in it which would send a signal to the remote which would then beep. So you'd know where it is in the room. And in addition to this it could um recharge the batteries in the remote if you put it in. Then um a surprisingly great deal of people w indicated that um an L_C_D_ screen in the remote control would be preferred. This was um mostly people in the age of sixteen to twenty five. But up till forty five it remains feasible. This would also greatly increase the production costs but I think these are just some small factors we could consider.


'Kay. My name is Freek Van Ponnen. I'm the Market Expert. But you already knew that. Um I've done some research. We have we uh have been doing research in a usability lab where we observed um users operating remote controls. Uh we let them fill out a questionnaire. We had one hundred of these uh test subjects. Uh in addition we did some market research. Uh see what the market consists of. What ages are involved. Well these are three quite astonishing results , I thought. Um remotes are being considered ugly. F uh seventy five percent of the um people questioned uh indicated that they thought their remote were was ugly. Um and an additional eighty percent indicated that they would spend more money on a fancy-looking remote control. So  Um in addition remotes were not very functional. Fifty percent of the people indicated they only loo used about ten percent of the buttons on a remote control. And fifty percent of the people indicated that their remote tended to get lost in their room. So

some things. Then we did some research to the most relevant functions. Channel selection and volume selection um both got a ten on a scale of one to ten for relevancy. The power button got a nine. And teletext got a six and a half. So these are the most most uh important functions on a remote control. Then there are some one-time use function. That's what I like to call them. That uh audio settings , video settings , and channel settings buttons. Which are not really used very frequently , but are still considered to be of some importance. Um channel selection was also indicated to be used very frequently. One hundred and sixty eight times per hour. Then these are the  This is the market. Um sixty percent of the market consists of users between the ages sixteen and forty f six. Um  Main characteristic of this group is that they're very critical on the remote control. Um they like to use new f new functions. But they also are very critical. They won't spend their money very easily. So  Um the users of forty six to sixty five years cons The make up forty percent of the market. They are not really very interested in features. But they do tend to spend their money a lot easier. What I think this indicates for our um design. I think we should make a remote for the future. And this means we would um have to focus on the age ages sixteen to forty five. Uh this also makes up most the biggest part of the market , so that will also be where our main profit would be gettable. Um this would mean we would have to make a fancy design. Um  The results also indicated that um about one quarter of the people questioned thought that the remote control caused R_S_ R_S_I_. Um this is certainly something to take into account. And thirty four percent thought that it was hard to learn a n how to operate a new control , remote control. So these are two factors that I think should be included in the design. Besides of course that the remote must look very nice. And the functionality  As a lot of people indicated , they only use about ten percent of the buttons , I think we should make very few buttons. Uh this will also be uh beneficial to the design of the remote. Uh I think the most frequently used buttons should be emphasised. Especially the channel selection and audio uh selection buttons. 'Cause they're used most and so they should be robust. They shouldn't break down easily. Um  Then as mo as a lot of people indicated that their um remote got lost in the room , it might be and I say might be because it would um certainly boost the uh production costs a lot. But it might be a good idea to make a docking station. And this would , could get a button in it which would send a signal to the remote which would then beep. So you'd know where it is in the room. And in addition to this it could um recharge the batteries in the remote if you put it in. Then um a surprisingly great deal of people w indicated that um an L_C_D_ screen in the remote control would be preferred. This was um mostly people in the age of sixteen to twenty five. But up till forty five it remains feasible. This would also greatly increase the production costs but I think these are just some small factors we could consider.


some things. Then we did some research to the most relevant functions. Channel selection and volume selection um both got a ten on a scale of one to ten for relevancy. The power button got a nine. And teletext got a six and a half. So these are the most most uh important functions on a remote control. Then there are some one-time use function. That's what I like to call them. That uh audio settings , video settings , and channel settings buttons. Which are not really used very frequently , but are still considered to be of some importance. Um channel selection was also indicated to be used very frequently. One hundred and sixty eight times per hour. Then these are the  This is the market. Um sixty percent of the market consists of users between the ages sixteen and forty f six. Um  Main characteristic of this group is that they're very critical on the remote control. Um they like to use new f new functions. But they also are very critical. They won't spend their money very easily. So  Um the users of forty six to sixty five years cons The make up forty percent of the market. They are not really very interested in features. But they do tend to spend their money a lot easier. What I think this indicates for our um design. I think we should make a remote for the future. And this means we would um have to focus on the age ages sixteen to forty five. Uh this also makes up most the biggest part of the market , so that will also be where our main profit would be gettable. Um this would mean we would have to make a fancy design. Um  The results also indicated that um about one quarter of the people questioned thought that the remote control caused R_S_ R_S_I_. Um this is certainly something to take into account. And thirty four percent thought that it was hard to learn a n how to operate a new control , remote control. So these are two factors that I think should be included in the design. Besides of course that the remote must look very nice. And the functionality  As a lot of people indicated , they only use about ten percent of the buttons , I think we should make very few buttons. Uh this will also be uh beneficial to the design of the remote. Uh I think the most frequently used buttons should be emphasised. Especially the channel selection and audio uh selection buttons. 'Cause they're used most and so they should be robust. They shouldn't break down easily. Um  Then as mo as a lot of people indicated that their um remote got lost in the room , it might be and I say might be because it would um certainly boost the uh production costs a lot. But it might be a good idea to make a docking station. And this would , could get a button in it which would send a signal to the remote which would then beep. So you'd know where it is in the room. And in addition to this it could um recharge the batteries in the remote if you put it in. Then um a surprisingly great deal of people w indicated that um an L_C_D_ screen in the remote control would be preferred. This was um mostly people in the age of sixteen to twenty five. But up till forty five it remains feasible. This would also greatly increase the production costs but I think these are just some small factors we could consider.


some things. Then we did some research to the most relevant functions. Channel selection and volume selection um both got a ten on a scale of one to ten for relevancy. The power button got a nine. And teletext got a six and a half. So these are the most most uh important functions on a remote control. Then there are some one-time use function. That's what I like to call them. That uh audio settings , video settings , and channel settings buttons. Which are not really used very frequently , but are still considered to be of some importance. Um channel selection was also indicated to be used very frequently. One hundred and sixty eight times per hour. Then these are the  This is the market. Um sixty percent of the market consists of users between the ages sixteen and forty f six. Um  Main characteristic of this group is that they're very critical on the remote control. Um they like to use new f new functions. But they also are very critical. They won't spend their money very easily. So  Um the users of forty six to sixty five years cons The make up forty percent of the market. They are not really very interested in features. But they do tend to spend their money a lot easier. What I think this indicates for our um design. I think we should make a remote for the future. And this means we would um have to focus on the age ages sixteen to forty five. Uh this also makes up most the biggest part of the market , so that will also be where our main profit would be gettable. Um this would mean we would have to make a fancy design. Um  The results also indicated that um about one quarter of the people questioned thought that the remote control caused R_S_ R_S_I_. Um this is certainly something to take into account. And thirty four percent thought that it was hard to learn a n how to operate a new control , remote control. So these are two factors that I think should be included in the design. Besides of course that the remote must look very nice. And the functionality  As a lot of people indicated , they only use about ten percent of the buttons , I think we should make very few buttons. Uh this will also be uh beneficial to the design of the remote. Uh I think the most frequently used buttons should be emphasised. Especially the channel selection and audio uh selection buttons. 'Cause they're used most and so they should be robust. They shouldn't break down easily. Um  Then as mo as a lot of people indicated that their um remote got lost in the room , it might be and I say might be because it would um certainly boost the uh production costs a lot. But it might be a good idea to make a docking station. And this would , could get a button in it which would send a signal to the remote which would then beep. So you'd know where it is in the room. And in addition to this it could um recharge the batteries in the remote if you put it in. Then um a surprisingly great deal of people w indicated that um an L_C_D_ screen in the remote control would be preferred. This was um mostly people in the age of sixteen to twenty five. But up till forty five it remains feasible. This would also greatly increase the production costs but I think these are just some small factors we could consider.

Thank you. So anybody have um any questions until now ?


Thank you. So anybody have um any questions until now ?


Uh okay. Um I've been looking at uh the user interface of it. Um f for the techno f functions uh of of it. Um


you should go to the top thingy. Slide show.


Um yeah. I think uh we uh must use the general functions uh of the uh remote control. Uh uh I've do I've uh done a little uh research on the internet and  not much information about it ,   Um about uh interface but uh  Uh  Yeah I I've been thinking about a simple manner uh to put a lot of functions uh uh in one um in one uh remote control. Uh so uh you've got a lot of devi uh devices like uh D_V_D_ uh uh television , uh stereo. So um  But uh it must be uh user-friendly. So um uh you c you can't put a a lot of uh functions uh in one uh  Yeah. Uh uh uh  Yeah. In one um remote control.


Um yeah. I think uh we uh must use the general functions uh of the uh remote control. Uh uh I've do I've uh done a little uh research on the internet and  not much information about it ,   Um about uh interface but uh  Uh  Yeah I I've been thinking about a simple manner uh to put a lot of functions uh uh in one um in one uh remote control. Uh so uh you've got a lot of devi uh devices like uh D_V_D_ uh uh television , uh stereo. So um  But uh it must be uh user-friendly. So um uh you c you can't put a a lot of uh functions uh in one uh  Yeah. Uh uh uh  Yeah. In one um remote control.

Um yeah. Got uh many functions in one uh remote control , um but um yeah you can see , this is uh quite simple uh remote control.


Um yeah. Got uh many functions in one uh remote control , um but um yeah you can see , this is uh quite simple uh remote control.

Um few uh buttons but uh  This uh re uh remote control got a a lot of uh buttons. Um uh people uh don't like it , uh so um  Well what uh I was uh thinking about was um uh keep the general functions uh like they are. So uh like uh the on-off uh button. Uh keep it uh yeah l like a red button. Uh everybody everybody knows it so uh uh you don't have to change that. Um  My personal uh preferences um. Use a display for uh specific uh functions of the different uh device. So um  Wh what I was th uh thinking about was um you've got um  Uh this the remote control uh


Um yeah. Got uh many functions in one uh remote control , um but um yeah you can see , this is uh quite simple uh remote control.

Um few uh buttons but uh  This uh re uh remote control got a a lot of uh buttons. Um uh people uh don't like it , uh so um  Well what uh I was uh thinking about was um uh keep the general functions uh like they are. So uh like uh the on-off uh button. Uh keep it uh yeah l like a red button. Uh everybody everybody knows it so uh uh you don't have to change that. Um  My personal uh preferences um. Use a display for uh specific uh functions of the different uh device. So um  Wh what I was th uh thinking about was um you've got um  Uh this the remote control uh

and uh you got here the general functions , uh like uh the on-off button uh sound uh  I dunno um  And um here you've got a s kind of a display. It's a touchscreen. So um yeah you got a general f uh f the functions of the device uh for a D_V_D_ player or uh so um the pl yeah um f for uh playing uh reverse uh . And um you got here uh real buttons for uh selecting uh a device. So um this button is for a D_V_D_ or   So um for every um device you've got a uh a f a b a part uh display of a part buttons. So uh you you never got uh all the buttons uh on w one device.


Um few uh buttons but uh  This uh re uh remote control got a a lot of uh buttons. Um uh people uh don't like it , uh so um  Well what uh I was uh thinking about was um uh keep the general functions uh like they are. So uh like uh the on-off uh button. Uh keep it uh yeah l like a red button. Uh everybody everybody knows it so uh uh you don't have to change that. Um  My personal uh preferences um. Use a display for uh specific uh functions of the different uh device. So um  Wh what I was th uh thinking about was um you've got um  Uh this the remote control uh

and uh you got here the general functions , uh like uh the on-off button uh sound uh  I dunno um  And um here you've got a s kind of a display. It's a touchscreen. So um yeah you got a general f uh f the functions of the device uh for a D_V_D_ player or uh so um the pl yeah um f for uh playing uh reverse uh . And um you got here uh real buttons for uh selecting uh a device. So um this button is for a D_V_D_ or   So um for every um device you've got a uh a f a b a part uh display of a part buttons. So uh you you never got uh all the buttons uh on w one device.


and uh you got here the general functions , uh like uh the on-off button uh sound uh  I dunno um  And um here you've got a s kind of a display. It's a touchscreen. So um yeah you got a general f uh f the functions of the device uh for a D_V_D_ player or uh so um the pl yeah um f for uh playing uh reverse uh . And um you got here uh real buttons for uh selecting uh a device. So um this button is for a D_V_D_ or   So um for every um device you've got a uh a f a b a part uh display of a part buttons. So uh you you never got uh all the buttons uh on w one device.


Um yeah and  Uh let's see. Uh yeah. So a touchscreen. Uh and um th the buttons uh the real buttons uh we have to use um. We better c um uh use uh quite uh large buttons uh for um yeah. Everybody uh have to use it so  Uh ol even even old people um young people. So uh we must keep uh buttons uh quite s uh simple and quite large. So uh  Um


Um yeah and  Uh let's see. Uh yeah. So a touchscreen. Uh and um th the buttons uh the real buttons uh we have to use um. We better c um uh use uh quite uh large buttons uh for um yeah. Everybody uh have to use it so  Uh ol even even old people um young people. So uh we must keep uh buttons uh quite s uh simple and quite large. So uh  Um

Yeah. Uh yeah. That was uh my uh part of it.


Yeah. Uh yeah. That was uh my uh part of it.


Yeah. Uh yeah. That was uh my uh part of it.

Anybody has questions about the technical functions ?


Anybody has questions about the technical functions ?


Anybody has questions about the technical functions ?

I think if we are gonna use a touchscreen uh we're gonna go way above the twelve and a half Euros.


I think if we are gonna use a touchscreen uh we're gonna go way above the twelve and a half Euros.

N I I don't think so. Uh you got uh quite a cheap uh touchscreen. S um it's uh not uh in colour or something.


N I I don't think so. Uh you got uh quite a cheap uh touchscreen. S um it's uh not uh in colour or something.

Uh it's just uh um one colo Uh yeah. Uh I seen uh w uh something on the internet uh not today but uh a few uh weeks ago. Uh you got uh yeah quite an uh a kind of uh touchscreen um and it's uh  for uh twenty uh Euros or uh less uh.


Uh it's just uh um one colo Uh yeah. Uh I seen uh w uh something on the internet uh not today but uh a few uh weeks ago. Uh you got uh yeah quite an uh a kind of uh touchscreen um and it's uh  for uh twenty uh Euros or uh less uh.


Well it would certainly make a fancy design.


It's very fragile and you can get scratches on it.


Uh maybe we can first um listen to your presentation ?


Uh maybe we can first um listen to your presentation ?

Uh  And then we  have a little discussion about the requirements and uh design.


Uh  And then we  have a little discussion about the requirements and uh design.


I think it's going to  Uh it's not too much. Okay.


I think it's going to  Uh it's not too much. Okay.

Okay I've got a presentation about the working design. Um first about how it works. It's really simple of course. Everybody knows how a remote works. The user presses a button. The remote determines what button it is , uses the infrared to send a signal to the T_V_. The T_V_ switches to the frequency , or what function it is. So we've got um the the plate. It gots conductive disks for every button. When the user presses a button , a signal got sent , goes to the LED and transmits tranmi transmits its to the T_V_. It's a very simple device , technically speaking. So this is a schematic overview. You've got the buttons. The power source. And uh when a button gets pressed , its goes to the chip. The chip uh controls the infrared bulb and perf perhaps a normal bulb. When you press a button you can actually see your pressed button. Well um I think we should use default materials , simple plastics. Keep the inner workings simple , so it's robust. Uh I think we should focus on aesthetics , the design and the user interface , because if you're going to use high-tech materials the price is going to go sky-high. And uh you only have to design a remote once , and if you use high-tech materials it come back in every product. So it's , in my idea , it's uh it's gonna be smart to invest in di in design and not in uh in the product itself. That's it.