Is it control function ei Oh , th there you go.

Oh. Um. Okay so I'm gonna talk a bit about the technical functions design. I'm Louisa , the User Interface Designer , as you know.  Um so the m basic method of this is to send a signal from the remote to the television set , so that a desired function is performed. Um an example of the function could be to change the volume up or down , uh so obviously you need two different buttons for that. Um to change the channel , either by pressing the number that you want or by channel up or down. Um to switch the television on or off , maybe a standby button. Um here are two example remotes. Um by the look of it they both have um kind of play and fast forward , rewind functions , so I think they incorporate a kind of video function which we won't have to worry about. Uh but as you can see , the left remote is quite um quite busy looking , quite complicated. Um whereas the right remote is much simpler , it looks much more user friendly. Um so my personal preference would be the right remote. So ,  it's got nice big buttons , it's got a very limited number of buttons. Um they're nice , kinda clearly labelled. Um I like the use of the kind of um symbols like the triangles and the squares and the arrows as well as the words on the um kind of play functions and all that. So it's very very user friendly , and it's got a little splash of colour. Could maybe do with some more colour. Um.

Well there's a couple of things there. Um we have to remember that we have our own um logo and colour scheme. So basically we'd have to uh we'd have to be putting that on um the the product.


Oh. Um. Okay so I'm gonna talk a bit about the technical functions design. I'm Louisa , the User Interface Designer , as you know.  Um so the m basic method of this is to send a signal from the remote to the television set , so that a desired function is performed. Um an example of the function could be to change the volume up or down , uh so obviously you need two different buttons for that. Um to change the channel , either by pressing the number that you want or by channel up or down. Um to switch the television on or off , maybe a standby button. Um here are two example remotes. Um by the look of it they both have um kind of play and fast forward , rewind functions , so I think they incorporate a kind of video function which we won't have to worry about. Uh but as you can see , the left remote is quite um quite busy looking , quite complicated. Um whereas the right remote is much simpler , it looks much more user friendly. Um so my personal preference would be the right remote. So ,  it's got nice big buttons , it's got a very limited number of buttons. Um they're nice , kinda clearly labelled. Um I like the use of the kind of um symbols like the triangles and the squares and the arrows as well as the words on the um kind of play functions and all that. So it's very very user friendly , and it's got a little splash of colour. Could maybe do with some more colour. Um.

Well there's a couple of things there. Um we have to remember that we have our own um logo and colour scheme. So basically we'd have to uh we'd have to be putting that on um the the product.


Well there's a couple of things there. Um we have to remember that we have our own um logo and colour scheme. So basically we'd have to uh we'd have to be putting that on um the the product.


But uh I got uh I got an email that basically said to uh make sure that uh whatever device we come up with at the end of the day had to incorporate um the corporate colour and slogan. So uh I'm guessing that uh uh I notice on the bottom there it's got uh what's that ? A_P_O_G_E_E_ that might be the corporate colour scheme , although the only the only colour I can see in that is the red.


But uh I got uh I got an email that basically said to uh make sure that uh whatever device we come up with at the end of the day had to incorporate um the corporate colour and slogan. So uh I'm guessing that uh uh I notice on the bottom there it's got uh what's that ? A_P_O_G_E_E_ that might be the corporate colour scheme , although the only the only colour I can see in that is the red.

Would you be able to get rid of the the extra buttons here , the the sort of circular section , because that seems to be for a video as well. So we could dispense with that little bit as well and just get it down to just the numbers and the volume. Possibly ?


But uh I got uh I got an email that basically said to uh make sure that uh whatever device we come up with at the end of the day had to incorporate um the corporate colour and slogan. So uh I'm guessing that uh uh I notice on the bottom there it's got uh what's that ? A_P_O_G_E_E_ that might be the corporate colour scheme , although the only the only colour I can see in that is the red.

Would you be able to get rid of the the extra buttons here , the the sort of circular section , because that seems to be for a video as well. So we could dispense with that little bit as well and just get it down to just the numbers and the volume. Possibly ?

What do you mean by the circular section ?


Would you be able to get rid of the the extra buttons here , the the sort of circular section , because that seems to be for a video as well. So we could dispense with that little bit as well and just get it down to just the numbers and the volume. Possibly ?

What do you mean by the circular section ?


What do you mean by the circular section ?

just this little bit is that  I think that's still um a video remote part ,


just this little bit is that  I think that's still um a video remote part ,


just this little bit is that  I think that's still um a video remote part ,

so maybe we could get rid of that as well.


just this little bit is that  I think that's still um a video remote part ,

so maybe we could get rid of that as well.

Yeah. And I don't really think that you need nine numbers.


so maybe we could get rid of that as well.

Yeah. And I don't really think that you need nine numbers.


so maybe we could get rid of that as well.

Yeah. And I don't really think that you need nine numbers.

I mean how often do you use seven , eight and nine ? I think just one to six and then channel up and down should be enough.


Yeah. And I don't really think that you need nine numbers.

I mean how often do you use seven , eight and nine ? I think just one to six and then channel up and down should be enough.


I mean how often do you use seven , eight and nine ? I think just one to six and then channel up and down should be enough.


I mean how often do you use seven , eight and nine ? I think just one to six and then channel up and down should be enough.

Well uh for for general television purposes obviously you have channels one to five at this point in time ,


Well uh for for general television purposes obviously you have channels one to five at this point in time ,


Well uh for for general television purposes obviously you have channels one to five at this point in time ,

and we'd have to have some room for uh future such channels. But but


Well uh for for general television purposes obviously you have channels one to five at this point in time ,

and we'd have to have some room for uh future such channels. But but

It's just people are used to seeing that , so if we didn't have them then they might think it's


and we'd have to have some room for uh future such channels. But but

It's just people are used to seeing that , so if we didn't have them then they might think it's

But , well possibly but the the other thing is that with um the current expansion of uh channels uh in the process of taking place , certainly the button up and down , but uh I mean  how many channels do we have to um  actual television channels do we have to uh prepare for ? I would have thought that uh  it's forever expanding and at the moment we've got  although you've onl you've got the five standard , you've got the B_B_C_ have come up with a further six


and we'd have to have some room for uh future such channels. But but

It's just people are used to seeing that , so if we didn't have them then they might think it's

But , well possibly but the the other thing is that with um the current expansion of uh channels uh in the process of taking place , certainly the button up and down , but uh I mean  how many channels do we have to um  actual television channels do we have to uh prepare for ? I would have thought that uh  it's forever expanding and at the moment we've got  although you've onl you've got the five standard , you've got the B_B_C_ have come up with a further six

and uh there's uh I don't know exactly how many channels there are on uh when you take into account uh Sky and various other um various others.


It's just people are used to seeing that , so if we didn't have them then they might think it's

But , well possibly but the the other thing is that with um the current expansion of uh channels uh in the process of taking place , certainly the button up and down , but uh I mean  how many channels do we have to um  actual television channels do we have to uh prepare for ? I would have thought that uh  it's forever expanding and at the moment we've got  although you've onl you've got the five standard , you've got the B_B_C_ have come up with a further six

and uh there's uh I don't know exactly how many channels there are on uh when you take into account uh Sky and various other um various others.


But , well possibly but the the other thing is that with um the current expansion of uh channels uh in the process of taking place , certainly the button up and down , but uh I mean  how many channels do we have to um  actual television channels do we have to uh prepare for ? I would have thought that uh  it's forever expanding and at the moment we've got  although you've onl you've got the five standard , you've got the B_B_C_ have come up with a further six

and uh there's uh I don't know exactly how many channels there are on uh when you take into account uh Sky and various other um various others.


and uh there's uh I don't know exactly how many channels there are on uh when you take into account uh Sky and various other um various others.

So I would've thought that we wouldn't , you know , rather


So I would've thought that we wouldn't , you know , rather


So I would've thought that we wouldn't , you know , rather

Okay , if the time of flicking from one to other , but presumably it'll take a second


So I would've thought that we wouldn't , you know , rather

Okay , if the time of flicking from one to other , but presumably it'll take a second

'cause you have to be able to stop it. Maybe you could have a fast forward on the on the channels that w and then you could dispense with more otherwise. Y you'd want you'd want to get fairly quickly to the channel that you wanted.


Okay , if the time of flicking from one to other , but presumably it'll take a second

'cause you have to be able to stop it. Maybe you could have a fast forward on the on the channels that w and then you could dispense with more otherwise. Y you'd want you'd want to get fairly quickly to the channel that you wanted.

Um some remotes have kind of favourite options where if you always flick from channel one to channel six , um if that's a favourite you just like by-pass two to five.


'cause you have to be able to stop it. Maybe you could have a fast forward on the on the channels that w and then you could dispense with more otherwise. Y you'd want you'd want to get fairly quickly to the channel that you wanted.

Um some remotes have kind of favourite options where if you always flick from channel one to channel six , um if that's a favourite you just like by-pass two to five.

Yeah , I s I suppose in a sense you could have um if you've got a hundred channels then if you had sort of an easy way of getting  rather than having to go one to a hundred , you could go one to one to ten , ten to twenty


Um some remotes have kind of favourite options where if you always flick from channel one to channel six , um if that's a favourite you just like by-pass two to five.

Yeah , I s I suppose in a sense you could have um if you've got a hundred channels then if you had sort of an easy way of getting  rather than having to go one to a hundred , you could go one to one to ten , ten to twenty


Yeah , I s I suppose in a sense you could have um if you've got a hundred channels then if you had sort of an easy way of getting  rather than having to go one to a hundred , you could go one to one to ten , ten to twenty

and then have a second button to get you to the actual channel you want


and then have a second button to get you to the actual channel you want


But I think a lot of um like Cable and Sky and stuff , that would be tuned to one channel , and then you'd have another remote for all of those channels.


But I think a lot of um like Cable and Sky and stuff , that would be tuned to one channel , and then you'd have another remote for all of those channels.

Like to get to fifty five and the higher numbers


Like to get to fifty five and the higher numbers


Like to get to fifty five and the higher numbers

Okay. Okay. Limit the number of buttons , user friendly.


Okay. Okay. Limit the number of buttons , user friendly.

But I suppose nine's not really excessive.


Okay. Okay. Limit the number of buttons , user friendly.

But I suppose nine's not really excessive.

I suppose with nine you've got the the like the last one which makes the tenth means you  uh it's like uh multiples you can put them together so you can make any number.


But I suppose nine's not really excessive.

I suppose with nine you've got the the like the last one which makes the tenth means you  uh it's like uh multiples you can put them together so you can make any number.

So with that we'd kind of by-pass any problems with


I suppose with nine you've got the the like the last one which makes the tenth means you  uh it's like uh multiples you can put them together so you can make any number.

So with that we'd kind of by-pass any problems with


So with that we'd kind of by-pass any problems with


So with that we'd kind of by-pass any problems with

you could get fifty by five and a zero or whatever , that that makes sense.


you could get fifty by five and a zero or whatever , that that makes sense.

Yeah. 'Cause that facilitates having all the numbers you could ever need.


Yeah. 'Cause that facilitates having all the numbers you could ever need.


So w so what was the circular thing that you were


So w so what was the circular thing that you were

Okay. Um I think that's just for a video , so we wouldn't need any of that at all.


So w so what was the circular thing that you were

Okay. Um I think that's just for a video , so we wouldn't need any of that at all.

If it's just for T_V_ , which is what it is at the moment.


Okay. Um I think that's just for a video , so we wouldn't need any of that at all.

If it's just for T_V_ , which is what it is at the moment.


If it's just for T_V_ , which is what it is at the moment.

So we get to  How many buttons have we got ? We've just got ten , eleven twelve th We got fourteen that we need. I guess.


So we get to  How many buttons have we got ? We've just got ten , eleven twelve th We got fourteen that we need. I guess.

Um which isn't really too many. That'll be quite easy to make a user guide for a fourteen button remote.


So we get to  How many buttons have we got ? We've just got ten , eleven twelve th We got fourteen that we need. I guess.

Um which isn't really too many. That'll be quite easy to make a user guide for a fourteen button remote.

Mm-hmm. Well we've we've got um that it's remote for T_V_ only otherwise project would become too complex with uh which would endanger the time to market  was one of the considerations.


Um which isn't really too many. That'll be quite easy to make a user guide for a fourteen button remote.

Mm-hmm. Well we've we've got um that it's remote for T_V_ only otherwise project would become too complex with uh which would endanger the time to market  was one of the considerations.


Um which isn't really too many. That'll be quite easy to make a user guide for a fourteen button remote.

Mm-hmm. Well we've we've got um that it's remote for T_V_ only otherwise project would become too complex with uh which would endanger the time to market  was one of the considerations.

I'm  I don't know d did you have that information behind the marketing ,


Mm-hmm. Well we've we've got um that it's remote for T_V_ only otherwise project would become too complex with uh which would endanger the time to market  was one of the considerations.

I'm  I don't know d did you have that information behind the marketing ,


I'm  I don't know d did you have that information behind the marketing ,

or was I meant to give you that information ?


I'm  I don't know d did you have that information behind the marketing ,

or was I meant to give you that information ?

Um I'm not sure. I had I've had some market information ,


or was I meant to give you that information ?

Um I'm not sure. I had I've had some market information ,


Um I'm not sure. I had I've had some market information ,

Right , okay , so basically time to market seems to be important , therefore speed of delivery.


Right , okay , so basically time to market seems to be important , therefore speed of delivery.


Right , okay , so basically time to market seems to be important , therefore speed of delivery.

We've only got about another four hours left.


We've only got about another four hours left.


Right well that's the end of my presentation.


Right well that's the end of my presentation.

I think if you just give it a second to maybe catch up.


Right well that's the end of my presentation.

I think if you just give it a second to maybe catch up.

Yeah , I think she said twenty seconds to um


I think if you just give it a second to maybe catch up.

Yeah , I think she said twenty seconds to um


I think if you just give it a second to maybe catch up.

Yeah , I think she said twenty seconds to um

I'm sure we'll have by the end of today.


Yeah , I think she said twenty seconds to um

I'm sure we'll have by the end of today.

Okay.  I'll give it another go. Yeah , there we go.


I'm sure we'll have by the end of today.

Okay.  I'll give it another go. Yeah , there we go.

Right , we've done some research into the functional requirements that people want out of their remote control. And first off we should state that th the remote control's for controlling the T_V_ and um how do people use it ? We asked them sort of which buttons were useful for them. Um how d how does a remote control look and feel for them , and what improvements would would they like to remote control. And we did that by sort of giving them a questionnaire that we'd prepared and asking them to fill in the answers. And three quarters of them found that remote controls are ugly and that a sort of even higher proportion would spend more for a sort of s uh a fancier remote control And that of all the buttons on the remote control , the sort of setting buttons for sort of the picture picture and brightness and the audio settings , um they weren't used very often at all. People concentrated on the channel buttons and the volume buttons and the power buttons. Uh we also asked them about speech recognition uh for remote control. And young people were quite receptive to this , but as soon as we got sort of over about into a thirty five to forty age  forty five age group and older , people people weren't quite so keen on speech recognition. There's a lot more th there's a lot lot more older people who didn't know whether they wanted it or not as well. Um we also asked what frustrated people about remote controls and the number one frustration was that the remote was lost somewhere else in the room and that they couldn't find it. And the second second biggest frustration what that if they got a new remote control , it was difficult to learn um all the buttons and all the functions , and to find your way around it.  Okay , so  My personal preferences from the marketing is that we need to come up with some  sort of sleek sort of good looking high high-tech  A design which looks high-tech , basically. Um and that we should come up with fewer buttons than most of the controls on the market , and we should sort of concentrate on the channels and sort of power , and also volume and that sort of thing , as as Louisa said. Um we could maybe come up with a menu , a sort of a an L_C_D_ menu for other functions on the remote control. That's worth thinking about. Um and maybe we could think about speech recognition as well , because um sort of young people are perhaps the ones that are gonna buy buy our new product if we aim it at sort of you know sort of a high-tech design. That that might be the market that we're we're looking for. And we could maybe think about using speech recogniti recognition as a way to find the remote control if it's lost in a room , rather than sort of um having it to  speech recognition to change the channels. 'Cause there's a problem with that in that the television makes noise , so it could end up talking to itself and changing its channel.


Okay.  I'll give it another go. Yeah , there we go.

Right , we've done some research into the functional requirements that people want out of their remote control. And first off we should state that th the remote control's for controlling the T_V_ and um how do people use it ? We asked them sort of which buttons were useful for them. Um how d how does a remote control look and feel for them , and what improvements would would they like to remote control. And we did that by sort of giving them a questionnaire that we'd prepared and asking them to fill in the answers. And three quarters of them found that remote controls are ugly and that a sort of even higher proportion would spend more for a sort of s uh a fancier remote control And that of all the buttons on the remote control , the sort of setting buttons for sort of the picture picture and brightness and the audio settings , um they weren't used very often at all. People concentrated on the channel buttons and the volume buttons and the power buttons. Uh we also asked them about speech recognition uh for remote control. And young people were quite receptive to this , but as soon as we got sort of over about into a thirty five to forty age  forty five age group and older , people people weren't quite so keen on speech recognition. There's a lot more th there's a lot lot more older people who didn't know whether they wanted it or not as well. Um we also asked what frustrated people about remote controls and the number one frustration was that the remote was lost somewhere else in the room and that they couldn't find it. And the second second biggest frustration what that if they got a new remote control , it was difficult to learn um all the buttons and all the functions , and to find your way around it.  Okay , so  My personal preferences from the marketing is that we need to come up with some  sort of sleek sort of good looking high high-tech  A design which looks high-tech , basically. Um and that we should come up with fewer buttons than most of the controls on the market , and we should sort of concentrate on the channels and sort of power , and also volume and that sort of thing , as as Louisa said. Um we could maybe come up with a menu , a sort of a an L_C_D_ menu for other functions on the remote control. That's worth thinking about. Um and maybe we could think about speech recognition as well , because um sort of young people are perhaps the ones that are gonna buy buy our new product if we aim it at sort of you know sort of a high-tech design. That that might be the market that we're we're looking for. And we could maybe think about using speech recogniti recognition as a way to find the remote control if it's lost in a room , rather than sort of um having it to  speech recognition to change the channels. 'Cause there's a problem with that in that the television makes noise , so it could end up talking to itself and changing its channel.

Okay um , and that's the end of the slide show. That's it. Cool.


Right , we've done some research into the functional requirements that people want out of their remote control. And first off we should state that th the remote control's for controlling the T_V_ and um how do people use it ? We asked them sort of which buttons were useful for them. Um how d how does a remote control look and feel for them , and what improvements would would they like to remote control. And we did that by sort of giving them a questionnaire that we'd prepared and asking them to fill in the answers. And three quarters of them found that remote controls are ugly and that a sort of even higher proportion would spend more for a sort of s uh a fancier remote control And that of all the buttons on the remote control , the sort of setting buttons for sort of the picture picture and brightness and the audio settings , um they weren't used very often at all. People concentrated on the channel buttons and the volume buttons and the power buttons. Uh we also asked them about speech recognition uh for remote control. And young people were quite receptive to this , but as soon as we got sort of over about into a thirty five to forty age  forty five age group and older , people people weren't quite so keen on speech recognition. There's a lot more th there's a lot lot more older people who didn't know whether they wanted it or not as well. Um we also asked what frustrated people about remote controls and the number one frustration was that the remote was lost somewhere else in the room and that they couldn't find it. And the second second biggest frustration what that if they got a new remote control , it was difficult to learn um all the buttons and all the functions , and to find your way around it.  Okay , so  My personal preferences from the marketing is that we need to come up with some  sort of sleek sort of good looking high high-tech  A design which looks high-tech , basically. Um and that we should come up with fewer buttons than most of the controls on the market , and we should sort of concentrate on the channels and sort of power , and also volume and that sort of thing , as as Louisa said. Um we could maybe come up with a menu , a sort of a an L_C_D_ menu for other functions on the remote control. That's worth thinking about. Um and maybe we could think about speech recognition as well , because um sort of young people are perhaps the ones that are gonna buy buy our new product if we aim it at sort of you know sort of a high-tech design. That that might be the market that we're we're looking for. And we could maybe think about using speech recogniti recognition as a way to find the remote control if it's lost in a room , rather than sort of um having it to  speech recognition to change the channels. 'Cause there's a problem with that in that the television makes noise , so it could end up talking to itself and changing its channel.

Okay um , and that's the end of the slide show. That's it. Cool.


Okay um , and that's the end of the slide show. That's it. Cool.


But that was only for young people that preferred it , older people didn't.


But that was only for young people that preferred it , older people didn't.

Youn young people pref Yeah , they s they said that they'd be interested in a remote control which offered that possibility and as you go up through the age groups , people got less and less interested in sort of a a remote control that you could talk to , so.


But that was only for young people that preferred it , older people didn't.

Youn young people pref Yeah , they s they said that they'd be interested in a remote control which offered that possibility and as you go up through the age groups , people got less and less interested in sort of a a remote control that you could talk to , so.

No what I maybe think is um it seems the technology would be quite advanced for that and they might end up costing more than our twelve fifty budget for for the speech recognition. Um.


Youn young people pref Yeah , they s they said that they'd be interested in a remote control which offered that possibility and as you go up through the age groups , people got less and less interested in sort of a a remote control that you could talk to , so.

No what I maybe think is um it seems the technology would be quite advanced for that and they might end up costing more than our twelve fifty budget for for the speech recognition. Um.


No what I maybe think is um it seems the technology would be quite advanced for that and they might end up costing more than our twelve fifty budget for for the speech recognition. Um.

And possibly the thing about the about the remote being lost we could have  You know with your mobile phone , you lose that and you can ring it. Maybe we can have some kind of sensor which is kept somewhere where you can   some kind of buzzer system between the two. So you can press a button which is always kept in one place


And possibly the thing about the about the remote being lost we could have  You know with your mobile phone , you lose that and you can ring it. Maybe we can have some kind of sensor which is kept somewhere where you can   some kind of buzzer system between the two. So you can press a button which is always kept in one place


And possibly the thing about the about the remote being lost we could have  You know with your mobile phone , you lose that and you can ring it. Maybe we can have some kind of sensor which is kept somewhere where you can   some kind of buzzer system between the two. So you can press a button which is always kept in one place

and then it maybe buzzes to somewhere else , wherever the remote actually is.


And possibly the thing about the about the remote being lost we could have  You know with your mobile phone , you lose that and you can ring it. Maybe we can have some kind of sensor which is kept somewhere where you can   some kind of buzzer system between the two. So you can press a button which is always kept in one place

and then it maybe buzzes to somewhere else , wherever the remote actually is.

Uh-huh. Yeah. Yeah , we'd have t that would mean we'd have to put two products together as well ,


and then it maybe buzzes to somewhere else , wherever the remote actually is.

Uh-huh. Yeah. Yeah , we'd have t that would mean we'd have to put two products together as well ,


and then it maybe buzzes to somewhere else , wherever the remote actually is.

Uh-huh. Yeah. Yeah , we'd have t that would mean we'd have to put two products together as well ,

which which again would probably be a bit expensive , but


Uh-huh. Yeah. Yeah , we'd have t that would mean we'd have to put two products together as well ,

which which again would probably be a bit expensive , but


which which again would probably be a bit expensive , but

There's key rings um that you kind of whistle at or clap at , I can't remember , and then they whistle back , or something like that.


There's key rings um that you kind of whistle at or clap at , I can't remember , and then they whistle back , or something like that.


So I guess it'd be something we could like attach to the  or like the same technology could be put inside the inside the remote.


So I guess it'd be something we could like attach to the  or like the same technology could be put inside the inside the remote.

Well if you're trying to avoid having a second product 'cause obviously you could have a second product that gave you the right pitch which would set the remote off to say here I am sort of thing , you know without sound recognition. But if you  I know. Um I was gonna say a sharp noise , you know a clapping of hand or whatever.  You'd want to try and av just have the one product that if


So I guess it'd be something we could like attach to the  or like the same technology could be put inside the inside the remote.

Well if you're trying to avoid having a second product 'cause obviously you could have a second product that gave you the right pitch which would set the remote off to say here I am sort of thing , you know without sound recognition. But if you  I know. Um I was gonna say a sharp noise , you know a clapping of hand or whatever.  You'd want to try and av just have the one product that if

Yeah. Yeah if we if we could have it in the actual remote like everything in one one device.


Well if you're trying to avoid having a second product 'cause obviously you could have a second product that gave you the right pitch which would set the remote off to say here I am sort of thing , you know without sound recognition. But if you  I know. Um I was gonna say a sharp noise , you know a clapping of hand or whatever.  You'd want to try and av just have the one product that if

Yeah. Yeah if we if we could have it in the actual remote like everything in one one device.

Yeah. Um I dunno um talking about vo I mean obviously if you've got voice recognition then you can do it in that way because it'll recognise the voice and you can give it a command , a set command whatever that happened to be.


Yeah. Yeah if we if we could have it in the actual remote like everything in one one device.

Yeah. Um I dunno um talking about vo I mean obviously if you've got voice recognition then you can do it in that way because it'll recognise the voice and you can give it a command , a set command whatever that happened to be.


Yeah. Um I dunno um talking about vo I mean obviously if you've got voice recognition then you can do it in that way because it'll recognise the voice and you can give it a command , a set command whatever that happened to be.

But you've then got the point if if you're not going with uh voice recognition then


Yeah. Um I dunno um talking about vo I mean obviously if you've got voice recognition then you can do it in that way because it'll recognise the voice and you can give it a command , a set command whatever that happened to be.

But you've then got the point if if you're not going with uh voice recognition then

you could have an option to turn it off. Or


But you've then got the point if if you're not going with uh voice recognition then

you could have an option to turn it off. Or


you could have an option to turn it off. Or


So that would solve the problems with the T_V_ kind of speaking to the remote and changing its own channels.


So that would solve the problems with the T_V_ kind of speaking to the remote and changing its own channels.

So uh  Any sugges Well , any conclusions ?


So that would solve the problems with the T_V_ kind of speaking to the remote and changing its own channels.

So uh  Any sugges Well , any conclusions ?

Um would it take quite a while to sort of develop the speech recognition software in the remote control ?


So uh  Any sugges Well , any conclusions ?

Um would it take quite a while to sort of develop the speech recognition software in the remote control ?


Um would it take quite a while to sort of develop the speech recognition software in the remote control ?


because we've got uh th th three um primary um uh requisites from uh from and email uh that was sent to me whereby we had  The design logo was one , which we've already mentioned. We've got um the remote was only for the television and not for  because that would make it too complex and we have to get it market quickly.


because we've got uh th th three um primary um uh requisites from uh from and email uh that was sent to me whereby we had  The design logo was one , which we've already mentioned. We've got um the remote was only for the television and not for  because that would make it too complex and we have to get it market quickly.

And the uh third thing was that um teletext uh as far as uh the management is concerned , um is becoming dated uh due to the popularity of the internet. So that means that uh


And the uh third thing was that um teletext uh as far as uh the management is concerned , um is becoming dated uh due to the popularity of the internet. So that means that uh


And the uh third thing was that um teletext uh as far as uh the management is concerned , um is becoming dated uh due to the popularity of the internet. So that means that uh

so these are the sort of three um extra parameters that have been put on this uh project.


so these are the sort of three um extra parameters that have been put on this uh project.


so these are the sort of three um extra parameters that have been put on this uh project.

So we're being focused effectively directly at a television and it seems to me that the management is uh wanting us to go down a narrow path and not opening out.


So we're being focused effectively directly at a television and it seems to me that the management is uh wanting us to go down a narrow path and not opening out.

So anything that uh is to be added , such as voice recognition et cetera has to be very simple and has to be very quick


So anything that uh is to be added , such as voice recognition et cetera has to be very simple and has to be very quick

because time to market is is critical. S


So anything that uh is to be added , such as voice recognition et cetera has to be very simple and has to be very quick

because time to market is is critical. S

I suppose if we could get something in which was quite quick and simple that would give us an advantage over the other remotes. Um.


because time to market is is critical. S

I suppose if we could get something in which was quite quick and simple that would give us an advantage over the other remotes. Um.


because time to market is is critical. S

I suppose if we could get something in which was quite quick and simple that would give us an advantage over the other remotes. Um.

It would. But probably quick and simple is primary rather than added extras.


I suppose if we could get something in which was quite quick and simple that would give us an advantage over the other remotes. Um.

It would. But probably quick and simple is primary rather than added extras.


It would. But probably quick and simple is primary rather than added extras.

Added extras would be nice , but the primary consideration is to get the project finished within uh this short time window , which effectively now is sort of four hours.


Added extras would be nice , but the primary consideration is to get the project finished within uh this short time window , which effectively now is sort of four hours.

So  and if  and we've gotta get to the end. Uh d d I think I think first and foremost we've gotta get to the end and then get to the end with um added extras if possible.


So  and if  and we've gotta get to the end. Uh d d I think I think first and foremost we've gotta get to the end and then get to the end with um added extras if possible.


Right okay , uh so I need to  Right. So I don't know how long we have left of our uh time. But we have to make the decisions on uh the remote control functions


Right okay , uh so I need to  Right. So I don't know how long we have left of our uh time. But we have to make the decisions on uh the remote control functions

and how we were planning to proceed so that at the next uh meeting each person that's got a a a task to do is clear from this meeting what that task is.


and how we were planning to proceed so that at the next uh meeting each person that's got a a a task to do is clear from this meeting what that task is.


and how we were planning to proceed so that at the next uh meeting each person that's got a a a task to do is clear from this meeting what that task is.

We'll also know w when the next meeting is


We'll also know w when the next meeting is


We'll also know w when the next meeting is

I um  so we'll know how long we've got to complete that task. And then we can report back at the next meeting and say right okay yes , we've achieved this or we haven't achieved this , this is how far we've progressed. Does that make reasonable sense ?


I um  so we'll know how long we've got to complete that task. And then we can report back at the next meeting and say right okay yes , we've achieved this or we haven't achieved this , this is how far we've progressed. Does that make reasonable sense ?


So we have to come effectively to the decision on the remote functions so that you can decide what you're gonna be doing. And if dur between the time of this meeting finishing and the next meeting starting , if you get any additional information that uh only you have at that point in time you'd think would be relevant to other people in terms of their des decision making um process , then we should communicate that as quickly as possible and not wait until the next meeting.


so that rather than coming you know  If you get the information just before the next meeting that's fine. Come along with it in the next meeting , we can discuss it then and take whatever action is appropriate.


so that rather than coming you know  If you get the information just before the next meeting that's fine. Come along with it in the next meeting , we can discuss it then and take whatever action is appropriate.

But if you get it well before the next meeting , let everybody else know 'cause that might have an impact on their uh  on what they come up with  effectively at the next meeting.


But if you get it well before the next meeting , let everybody else know 'cause that might have an impact on their uh  on what they come up with  effectively at the next meeting.


So do we need to decide on the functions now ? S


So do we need to decide on the functions now ? S

Well I think it'd be really easy and it'd be a big advantage if we did have some sort of um kind of whistle back kind of function.


Well I think it'd be really easy and it'd be a big advantage if we did have some sort of um kind of whistle back kind of function.

'Cause that'll solve kind of the frustration of losing it.


Well I think it'd be really easy and it'd be a big advantage if we did have some sort of um kind of whistle back kind of function.

'Cause that'll solve kind of the frustration of losing it.

Yeah and  Yeah and that was that was the number one sort of frustration that people said , so.


'Cause that'll solve kind of the frustration of losing it.

Yeah and  Yeah and that was that was the number one sort of frustration that people said , so.


'Cause that'll solve kind of the frustration of losing it.

Yeah and  Yeah and that was that was the number one sort of frustration that people said , so.

I don't think there's anything else on the market that does that , so.


Yeah and  Yeah and that was that was the number one sort of frustration that people said , so.

I don't think there's anything else on the market that does that , so.

Yeah. I don't really know about the voice recognition thing.


I don't think there's anything else on the market that does that , so.

Yeah. I don't really know about the voice recognition thing.


I don't think there's anything else on the market that does that , so.

Yeah. I don't really know about the voice recognition thing.

Maybe we should concentrate just on the whistle back function at the moment ,


Yeah. I don't really know about the voice recognition thing.

Maybe we should concentrate just on the whistle back function at the moment ,

Something simple. Uh if if our primary consideration is to get it there in time , time's short ,


Maybe we should concentrate just on the whistle back function at the moment ,

Something simple. Uh if if our primary consideration is to get it there in time , time's short ,


Maybe we should concentrate just on the whistle back function at the moment ,

Something simple. Uh if if our primary consideration is to get it there in time , time's short ,

you want something to meet the major concerns of the consumer so that we can have that as a selling point for the product ,


Something simple. Uh if if our primary consideration is to get it there in time , time's short ,

you want something to meet the major concerns of the consumer so that we can have that as a selling point for the product ,


you want something to meet the major concerns of the consumer so that we can have that as a selling point for the product ,


And that wouldn't put off the kind of older generation either , 'cause everyone can whistle or clap , and they wouldn't have to be kind of scared of this new technology.


And that wouldn't put off the kind of older generation either , 'cause everyone can whistle or clap , and they wouldn't have to be kind of scared of this new technology.

Well , so maybe a clap rather than a whistle would be


And that wouldn't put off the kind of older generation either , 'cause everyone can whistle or clap , and they wouldn't have to be kind of scared of this new technology.

Well , so maybe a clap rather than a whistle would be

On the basis that if we've got  if we're catering to the whole age range , you want something that's easy to do ,


Well , so maybe a clap rather than a whistle would be

On the basis that if we've got  if we're catering to the whole age range , you want something that's easy to do ,


On the basis that if we've got  if we're catering to the whole age range , you want something that's easy to do ,

No not everyone can whistle , can they , though ?


On the basis that if we've got  if we're catering to the whole age range , you want something that's easy to do ,

No not everyone can whistle , can they , though ?

Well I I I don't know. Well If you think that more people can whistle than clap then that's fine , then go for that option ,


No not everyone can whistle , can they , though ?

Well I I I don't know. Well If you think that more people can whistle than clap then that's fine , then go for that option ,

but if  I would have thought that more people could clap rather than whistle ,


Well I I I don't know. Well If you think that more people can whistle than clap then that's fine , then go for that option ,

but if  I would have thought that more people could clap rather than whistle ,


but if  I would have thought that more people could clap rather than whistle ,


'Kay we've already decided that we don't need a teletext button , haven't we ?


'Kay we've already decided that we don't need a teletext button , haven't we ?

Uh. Ef effectively that's what the that's what they're saying ,


'Kay we've already decided that we don't need a teletext button , haven't we ?

Uh. Ef effectively that's what the that's what they're saying ,

that uh if uh if people are now using the internet then you don't need teletext ,


Uh. Ef effectively that's what the that's what they're saying ,

that uh if uh if people are now using the internet then you don't need teletext ,


that uh if uh if people are now using the internet then you don't need teletext ,


Did we decide on having the ten um the ten numbers


Did we decide on having the ten um the ten numbers

and then the the little digit next to it which kind of enabled you to put them together.


and then the the little digit next to it which kind of enabled you to put them together.

Mm. I think nowadays you can just get ones where it gives you a sort of a second or two to press another number ,


Mm. I think nowadays you can just get ones where it gives you a sort of a second or two to press another number ,

so you can press any two and it'll sort of put them together.


so you can press any two and it'll sort of put them together.

and then some kind of device to allow uh


and then some kind of device to allow uh

I'll put delay to allow um multiple numbers.


I'll put delay to allow um multiple numbers.


Did we decide anything about um the other functions ? As in setting the audio and tuning it and stuff like that ? You had an had an idea about the menu ?


Did we decide anything about um the other functions ? As in setting the audio and tuning it and stuff like that ? You had an had an idea about the menu ?

Uh  we could possibly put an L_  a sort of a L_C_D_ menu in , but that again is probably an expense that


Did we decide anything about um the other functions ? As in setting the audio and tuning it and stuff like that ? You had an had an idea about the menu ?

Uh  we could possibly put an L_  a sort of a L_C_D_ menu in , but that again is probably an expense that

But just thinking um people probably  I mean you don't have  you only have to probably tune in the T_V_ once , but you have to be able to tune it that once.


Uh  we could possibly put an L_  a sort of a L_C_D_ menu in , but that again is probably an expense that

But just thinking um people probably  I mean you don't have  you only have to probably tune in the T_V_ once , but you have to be able to tune it that once.

So and if finally the T_V_ breaks , you get a new one , you're gonna have to be able to tune it. You can't really avoid that.


But just thinking um people probably  I mean you don't have  you only have to probably tune in the T_V_ once , but you have to be able to tune it that once.

So and if finally the T_V_ breaks , you get a new one , you're gonna have to be able to tune it. You can't really avoid that.


So and if finally the T_V_ breaks , you get a new one , you're gonna have to be able to tune it. You can't really avoid that.


So and if finally the T_V_ breaks , you get a new one , you're gonna have to be able to tune it. You can't really avoid that.

Except the new digital markets which do it by themselves.


Except the new digital markets which do it by themselves.


Except the new digital markets which do it by themselves.

But the but that's relying on the television market changing to an automatic


But the but that's relying on the television market changing to an automatic


and if it is at the moment , that's fine. But at the moment it's not , so it seems to me that you have to have a device that caters , 'cause otherwise it would make it  uh your device would become inoperable , or only operable in certain circumstances


and if it is at the moment , that's fine. But at the moment it's not , so it seems to me that you have to have a device that caters , 'cause otherwise it would make it  uh your device would become inoperable , or only operable in certain circumstances

and the idea is to have an international market


and the idea is to have an international market


And it's also m it's the the product we've got is something that's at the I would have said the lower end of the s of the cost scale , so we're not really going for something that's uh terribly high-tech.


And it's also m it's the the product we've got is something that's at the I would have said the lower end of the s of the cost scale , so we're not really going for something that's uh terribly high-tech.

Yeah. I s I suppose um if people are buying remotes , then they're probably buying it to replace another remote


And it's also m it's the the product we've got is something that's at the I would have said the lower end of the s of the cost scale , so we're not really going for something that's uh terribly high-tech.

Yeah. I s I suppose um if people are buying remotes , then they're probably buying it to replace another remote

'cause all most tellies come with remotes , so.


Yeah. I s I suppose um if people are buying remotes , then they're probably buying it to replace another remote

'cause all most tellies come with remotes , so.


'cause all most tellies come with remotes , so.

I mean we're maybe talking about replacing remotes for slightly older televisions , so we maybe need to keep the the tuning function in.


'cause all most tellies come with remotes , so.

I mean we're maybe talking about replacing remotes for slightly older televisions , so we maybe need to keep the the tuning function in.

Yeah. So how would this menu function work ?


I mean we're maybe talking about replacing remotes for slightly older televisions , so we maybe need to keep the the tuning function in.

Yeah. So how would this menu function work ?


I mean we're maybe talking about replacing remotes for slightly older televisions , so we maybe need to keep the the tuning function in.

Yeah. So how would this menu function work ?

Would you maybe have like one menu button , then you'd use the other buttons , maybe the number buttons to actually do the separate functions.


Yeah. So how would this menu function work ?

Would you maybe have like one menu button , then you'd use the other buttons , maybe the number buttons to actually do the separate functions.


Would you maybe have like one menu button , then you'd use the other buttons , maybe the number buttons to actually do the separate functions.


Yeah , 'cause you do need um kind of brightness and contrast and everything as well. My dad was watching a film the other week


Yeah , 'cause you do need um kind of brightness and contrast and everything as well. My dad was watching a film the other week

and it was too dark , so I had to go through it and turn the brightness up.


Yeah , 'cause you do need um kind of brightness and contrast and everything as well. My dad was watching a film the other week

and it was too dark , so I had to go through it and turn the brightness up.

we're gonna have the the individual numbers


and it was too dark , so I had to go through it and turn the brightness up.

we're gonna have the the individual numbers


and it was too dark , so I had to go through it and turn the brightness up.

we're gonna have the the individual numbers

and then a menu function and maybe sort of a slightly more advanced um instruction booklet to come with it , to guide  Presu uh I think it'd be quite hard just for people to grasp um just off like the menu  use different buttons you maybe have to have like some better instructions of how that would actually work.


we're gonna have the the individual numbers

and then a menu function and maybe sort of a slightly more advanced um instruction booklet to come with it , to guide  Presu uh I think it'd be quite hard just for people to grasp um just off like the menu  use different buttons you maybe have to have like some better instructions of how that would actually work.

Uh  I'm not sure whether the sort of having people have a booklet 'cause one  the second most annoying thing that people found was having to learn the new one.


and then a menu function and maybe sort of a slightly more advanced um instruction booklet to come with it , to guide  Presu uh I think it'd be quite hard just for people to grasp um just off like the menu  use different buttons you maybe have to have like some better instructions of how that would actually work.

Uh  I'm not sure whether the sort of having people have a booklet 'cause one  the second most annoying thing that people found was having to learn the new one.


and then a menu function and maybe sort of a slightly more advanced um instruction booklet to come with it , to guide  Presu uh I think it'd be quite hard just for people to grasp um just off like the menu  use different buttons you maybe have to have like some better instructions of how that would actually work.

Uh  I'm not sure whether the sort of having people have a booklet 'cause one  the second most annoying thing that people found was having to learn the new one.

So maybe next to each of the buttons , you know each of them could have a number and then also a function written next to it , so you're basically pressing


Uh  I'm not sure whether the sort of having people have a booklet 'cause one  the second most annoying thing that people found was having to learn the new one.

So maybe next to each of the buttons , you know each of them could have a number and then also a function written next to it , so you're basically pressing

that also goes back to the original design when we saw those two , and there was the one on the left hand side which had all like the double functions and stuff which kind of looked too busy and had too much on it , so.


So maybe next to each of the buttons , you know each of them could have a number and then also a function written next to it , so you're basically pressing

that also goes back to the original design when we saw those two , and there was the one on the left hand side which had all like the double functions and stuff which kind of looked too busy and had too much on it , so.


that also goes back to the original design when we saw those two , and there was the one on the left hand side which had all like the double functions and stuff which kind of looked too busy and had too much on it , so.

Well , if we're trying to keep it slee sleek and sexy as well , have you seen those remotes where kind of um the bottom bit slides down , so there's kind of um everything else revealed ?


Well , if we're trying to keep it slee sleek and sexy as well , have you seen those remotes where kind of um the bottom bit slides down , so there's kind of um everything else revealed ?


So you don't use it that much , you don't have to see it all the time. But it's all there if you need it.


Right we've got five minutes before we wind up this meeting , so I've been told. I don't know if you've got the same.


Right we've got five minutes before we wind up this meeting , so I've been told. I don't know if you've got the same.

Okay. So so keep um keep detailed functions um hidden at the back.


Right we've got five minutes before we wind up this meeting , so I've been told. I don't know if you've got the same.

Okay. So so keep um keep detailed functions um hidden at the back.

Keep the other buttons but hide them away.


Okay. So so keep um keep detailed functions um hidden at the back.

Keep the other buttons but hide them away.

Hmm. And that'll be better for the older generation as well 'cause , well my dad doesn't like anything that you've got to kinda flick through a menu ,


Keep the other buttons but hide them away.

Hmm. And that'll be better for the older generation as well 'cause , well my dad doesn't like anything that you've got to kinda flick through a menu ,

but he can pretty much read a button if it's displayed properly.


Hmm. And that'll be better for the older generation as well 'cause , well my dad doesn't like anything that you've got to kinda flick through a menu ,

but he can pretty much read a button if it's displayed properly.


but he can pretty much read a button if it's displayed properly.


So um  we're gonna have to have to work out what's gonna be on these other functions as as well. So we're gonna have like two separate two separate lists , I guess.


data functions hidden at back. Can bring out when needed.


data functions hidden at back. Can bring out when needed.

So th the  The detailed ones would be sort of brightness ,


So th the  The detailed ones would be sort of brightness ,

That's right so we're dis So you've got which ones are gonna be on the front and which ones are gonna be on the back. We have to decide.


That's right so we're dis So you've got which ones are gonna be on the front and which ones are gonna be on the back. We have to decide.

So sh Should we decide in the next couple of minutes , and then


So sh Should we decide in the next couple of minutes , and then


Mm-hmm. And probably a power one as well.  Dunno.


Mm-hmm. And probably a power one as well.  Dunno.

I know it's probably like um not an issue to raise here , but um the whole thing about not using your standby uh because of the like waste of electricity . Have you seen the adverts ? Like if you boil the kettle that's full that's a waste.


I know it's probably like um not an issue to raise here , but um the whole thing about not using your standby uh because of the like waste of electricity . Have you seen the adverts ? Like if you boil the kettle that's full that's a waste.

If you leave your telly on standby it powers Blackpool for a certain amount of time.


If you leave your telly on standby it powers Blackpool for a certain amount of time.


If you leave your telly on standby it powers Blackpool for a certain amount of time.

Like we should maybe try to discourage people from standby.


If you leave your telly on standby it powers Blackpool for a certain amount of time.

Like we should maybe try to discourage people from standby.

But then they might not buy it if they haven't got one. 'Cause people might just be too fickle and not want to change.


Like we should maybe try to discourage people from standby.

But then they might not buy it if they haven't got one. 'Cause people might just be too fickle and not want to change.

Yeah , it's maybe too much of a big issue for here.


But then they might not buy it if they haven't got one. 'Cause people might just be too fickle and not want to change.

Yeah , it's maybe too much of a big issue for here.

So so are you having the stand-by on the front , then ?


Yeah , it's maybe too much of a big issue for here.

So so are you having the stand-by on the front , then ?


So so are you having the stand-by on the front , then ?

We can send out a flier with the device saying that you shouldn't leave it on stand-by.


We can send out a flier with the device saying that you shouldn't leave it on stand-by.


Um are we gonna have the channel up and down as well as the number buttons ?


Um are we gonna have the channel up and down as well as the number buttons ?

Um 'cause yeah the market research said there is quite a lot of people do just zap around and flick , so.


Um 'cause yeah the market research said there is quite a lot of people do just zap around and flick , so.

So we've got ten eleven twelve thirteen fourteen fifteen sixteen there ?


So we've got ten eleven twelve thirteen fourteen fifteen sixteen there ?


So we've got ten eleven twelve thirteen fourteen fifteen sixteen there ?

What else have we got ? What was that , sixteen ?


What else have we got ? What was that , sixteen ?


And a mute , yeah. That's sixteen isn't it , yeah.


And a mute , yeah. That's sixteen isn't it , yeah.

Power button , stand-by , channel , up and down. So is that it ?


Power button , stand-by , channel , up and down. So is that it ?


Power button , stand-by , channel , up and down. So is that it ?

Okay. That's sixteen buttons , you reckon. And then at the back ?


Okay. That's sixteen buttons , you reckon. And then at the back ?

Maybe if we're gonna run out of time , one of us should come up with a list of these and then get back at the next meeting just at the start and say what they're gonna be.


Maybe if we're gonna run out of time , one of us should come up with a list of these and then get back at the next meeting just at the start and say what they're gonna be.

Okay. So on the back it'll have brightness , contrast ,


Okay. So on the back it'll have brightness , contrast ,


Okay. So on the back it'll have brightness , contrast ,

anything else ? You're also gonna have the channel tuner  , as it were.


anything else ? You're also gonna have the channel tuner  , as it were.


And then maybe sort of an enter button for sort of s you know , saying that you want that particular thing tuned in. So you go up and down and then it pick it finds something and then you wanna press enter to select it , yeah.


And then maybe sort of an enter button for sort of s you know , saying that you want that particular thing tuned in. So you go up and down and then it pick it finds something and then you wanna press enter to select it , yeah.

Oh yeah and th and a enter button just to select. Yeah , okay. Um I guess we're keeping s it simple. We don't really need any other audio funct uh functions because it's just volume up , volume down.


And then maybe sort of an enter button for sort of s you know , saying that you want that particular thing tuned in. So you go up and down and then it pick it finds something and then you wanna press enter to select it , yeah.

Oh yeah and th and a enter button just to select. Yeah , okay. Um I guess we're keeping s it simple. We don't really need any other audio funct uh functions because it's just volume up , volume down.

Um up volume , yeah , I would have thought so.


Oh yeah and th and a enter button just to select. Yeah , okay. Um I guess we're keeping s it simple. We don't really need any other audio funct uh functions because it's just volume up , volume down.

Um up volume , yeah , I would have thought so.


Um up volume , yeah , I would have thought so.

So I think um there's quite a lot of like Dolby surround studio , surround sort of things.


So I think um there's quite a lot of like Dolby surround studio , surround sort of things.


So I think um there's quite a lot of like Dolby surround studio , surround sort of things.

Do they have their own  do they have their own controls on their actual products , then ,


Do they have their own  do they have their own controls on their actual products , then ,


Do they have their own  do they have their own controls on their actual products , then ,

or do you have to do it via the remote ?


or do you have to do it via the remote ?

Um I think they've got their own controls in this kind of like hidden panel.


or do you have to do it via the remote ?

Um I think they've got their own controls in this kind of like hidden panel.

Yeah I suppose if we've got their  if they've got their own controls then we can avoid it for ours just to keep it simple.


Um I think they've got their own controls in this kind of like hidden panel.

Yeah I suppose if we've got their  if they've got their own controls then we can avoid it for ours just to keep it simple.

Oh no , I mean um like there's kind of individual buttons for them , like on the T_V_ remote.


Yeah I suppose if we've got their  if they've got their own controls then we can avoid it for ours just to keep it simple.

Oh no , I mean um like there's kind of individual buttons for them , like on the T_V_ remote.


Oh no , I mean um like there's kind of individual buttons for them , like on the T_V_ remote.

But I don't really know what they're for ,


But I don't really know what they're for ,


I just know they're something to do with Dolby.


I just know they're something to do with Dolby.

Maybe unless something comes up then we should I think


Good morning, everyone. Welcome to the Children, Young People and Education Committee. We've received apologies for absence from Michelle Brown and Jack Sargeant; there are no substitutions. Can I ask if Members have any declarations of interest, please? No. Okay. We'll move on, then, to item 2, which is our scrutiny of the 'Healthy Weight: Healthy Wales' draft strategy, and I'm very pleased to welcome Dr Frank Atherton, the Chief Medical Officer for Wales, and Nathan Cook, who is the head of the healthy and active branch at Welsh Government. Thank you, both, for attending this morning. We're very much looking forward to hearing what you've got to say. If you're happy, we'll go straight into questions. If I can just start by asking about the fact that 'Healthy Weight: Healthy Wales' is an all-age strategy, really, and how confident you are that it will deliver for children and young people.

Well, we're very confident. I mean, it has to, quite clearly. We do need to think about the present generation, the problems faced by the current generation. We have high prevalence of overweight and obesity among adults—we know that, and we can't walk away from that because that's translating into demand on health services. But we have to take a focus, a future generation's focus, almost, on the next generation. I don't write off the current generation, we can't afford to do that, but we do need to think about what can we do that would be different for the next generation so that they don't get into the sorts of problems that we're currently seeing with overweight and obesity. We know that the consequences of that for our young people are going to be enormous if we don't do something and something quite soon. We know that overweight children go on to become overweight adults, unfortunately, and that brings all the consequences of multiple disease issues—diabetes is often cited—cancer risk et cetera. So, we have to focus on children, and, in fact, during the consultation, we've been very clear that we need to engage with children and young people as well. Perhaps we'll get into that at some point, Chair, but, yes, I can give you that assurance.

Okay, thank you. What my follow-up question, really, is: can you just tell us what kind of engagement you've had with children and young people to inform the draft strategy?


Well, we're very confident. I mean, it has to, quite clearly. We do need to think about the present generation, the problems faced by the current generation. We have high prevalence of overweight and obesity among adults—we know that, and we can't walk away from that because that's translating into demand on health services. But we have to take a focus, a future generation's focus, almost, on the next generation. I don't write off the current generation, we can't afford to do that, but we do need to think about what can we do that would be different for the next generation so that they don't get into the sorts of problems that we're currently seeing with overweight and obesity. We know that the consequences of that for our young people are going to be enormous if we don't do something and something quite soon. We know that overweight children go on to become overweight adults, unfortunately, and that brings all the consequences of multiple disease issues—diabetes is often cited—cancer risk et cetera. So, we have to focus on children, and, in fact, during the consultation, we've been very clear that we need to engage with children and young people as well. Perhaps we'll get into that at some point, Chair, but, yes, I can give you that assurance.

Okay, thank you. What my follow-up question, really, is: can you just tell us what kind of engagement you've had with children and young people to inform the draft strategy?

Well, Nathan may be able to influence some of the detail, but in broad terms, we have discussed with young people in a number of fora. In fact, I was delighted that we had a young person, Evie Morgan, a schoolgirl from mid Wales, who came to the joint launch on the consultation. She met the Minister there and gave a very good personal account of her views on obesity and overweight. We've been visiting a number of schools during the consultation process. I'm visiting a school, either this week or next week, at Treorchy, to talk with teachers and young people there. Obviously, we're hopeful that schools and young people will contribute to the consultation as well. So, we've had quite good input, I would say, from children and young people. There is always more we can do we and we want to hear those voices.


Well, we're very confident. I mean, it has to, quite clearly. We do need to think about the present generation, the problems faced by the current generation. We have high prevalence of overweight and obesity among adults—we know that, and we can't walk away from that because that's translating into demand on health services. But we have to take a focus, a future generation's focus, almost, on the next generation. I don't write off the current generation, we can't afford to do that, but we do need to think about what can we do that would be different for the next generation so that they don't get into the sorts of problems that we're currently seeing with overweight and obesity. We know that the consequences of that for our young people are going to be enormous if we don't do something and something quite soon. We know that overweight children go on to become overweight adults, unfortunately, and that brings all the consequences of multiple disease issues—diabetes is often cited—cancer risk et cetera. So, we have to focus on children, and, in fact, during the consultation, we've been very clear that we need to engage with children and young people as well. Perhaps we'll get into that at some point, Chair, but, yes, I can give you that assurance.

Okay, thank you. What my follow-up question, really, is: can you just tell us what kind of engagement you've had with children and young people to inform the draft strategy?

Well, Nathan may be able to influence some of the detail, but in broad terms, we have discussed with young people in a number of fora. In fact, I was delighted that we had a young person, Evie Morgan, a schoolgirl from mid Wales, who came to the joint launch on the consultation. She met the Minister there and gave a very good personal account of her views on obesity and overweight. We've been visiting a number of schools during the consultation process. I'm visiting a school, either this week or next week, at Treorchy, to talk with teachers and young people there. Obviously, we're hopeful that schools and young people will contribute to the consultation as well. So, we've had quite good input, I would say, from children and young people. There is always more we can do we and we want to hear those voices.

I was going to say, we've also had a session with youth ambassadors as well, and what we've actually produced for the consultation is not just the children and young people's version, but also a toolkit in terms of getting schools really engaged and involved in terms of the work that we want them to do to feed into this as well. So, we've already had some really good responses from a lot of youth group and schools already.


Okay, thank you. What my follow-up question, really, is: can you just tell us what kind of engagement you've had with children and young people to inform the draft strategy?

Well, Nathan may be able to influence some of the detail, but in broad terms, we have discussed with young people in a number of fora. In fact, I was delighted that we had a young person, Evie Morgan, a schoolgirl from mid Wales, who came to the joint launch on the consultation. She met the Minister there and gave a very good personal account of her views on obesity and overweight. We've been visiting a number of schools during the consultation process. I'm visiting a school, either this week or next week, at Treorchy, to talk with teachers and young people there. Obviously, we're hopeful that schools and young people will contribute to the consultation as well. So, we've had quite good input, I would say, from children and young people. There is always more we can do we and we want to hear those voices.

I was going to say, we've also had a session with youth ambassadors as well, and what we've actually produced for the consultation is not just the children and young people's version, but also a toolkit in terms of getting schools really engaged and involved in terms of the work that we want them to do to feed into this as well. So, we've already had some really good responses from a lot of youth group and schools already.

And you've got a structured programme, have you, to roll that out? Okay. Thank you. We've got some questions now on leadership, and the first questions are from Siân Gwenllian.


Well, Nathan may be able to influence some of the detail, but in broad terms, we have discussed with young people in a number of fora. In fact, I was delighted that we had a young person, Evie Morgan, a schoolgirl from mid Wales, who came to the joint launch on the consultation. She met the Minister there and gave a very good personal account of her views on obesity and overweight. We've been visiting a number of schools during the consultation process. I'm visiting a school, either this week or next week, at Treorchy, to talk with teachers and young people there. Obviously, we're hopeful that schools and young people will contribute to the consultation as well. So, we've had quite good input, I would say, from children and young people. There is always more we can do we and we want to hear those voices.

I was going to say, we've also had a session with youth ambassadors as well, and what we've actually produced for the consultation is not just the children and young people's version, but also a toolkit in terms of getting schools really engaged and involved in terms of the work that we want them to do to feed into this as well. So, we've already had some really good responses from a lot of youth group and schools already.

And you've got a structured programme, have you, to roll that out? Okay. Thank you. We've got some questions now on leadership, and the first questions are from Siân Gwenllian.

Good morning. I'll be speaking in Welsh. The Minister for health said yesterday, in answering a question from me on the Chamber floor, that you gave him advice not to have a target in terms of reducing obesity among children. Could you confirm that that's what your advice was and tell us why you don't think that a target is needed?


I was going to say, we've also had a session with youth ambassadors as well, and what we've actually produced for the consultation is not just the children and young people's version, but also a toolkit in terms of getting schools really engaged and involved in terms of the work that we want them to do to feed into this as well. So, we've already had some really good responses from a lot of youth group and schools already.

And you've got a structured programme, have you, to roll that out? Okay. Thank you. We've got some questions now on leadership, and the first questions are from Siân Gwenllian.

Good morning. I'll be speaking in Welsh. The Minister for health said yesterday, in answering a question from me on the Chamber floor, that you gave him advice not to have a target in terms of reducing obesity among children. Could you confirm that that's what your advice was and tell us why you don't think that a target is needed?

My advice was not that we don't need a target—we may well need a target, and that's one of the issues we need to consult on—but that the target that had been adopted in England and in Scotland to halve the prevalence of obesity in children was more aspirational than deliverable, and that if we are to choose a target in Wales, then we need to balance deliverability with challenge. We need a challenging environment. So, there is something about performance management, because I would be looking to not just the health system but the health and care system and to public services boards to think about how they're delivering on this, and I think we can use targets to that. But they are one tool in the box that I would think we could use, and part of the consultation is to ask that question—'If we are to go down a route in Wales of choosing a target, what might that look like?'


And you've got a structured programme, have you, to roll that out? Okay. Thank you. We've got some questions now on leadership, and the first questions are from Siân Gwenllian.

Good morning. I'll be speaking in Welsh. The Minister for health said yesterday, in answering a question from me on the Chamber floor, that you gave him advice not to have a target in terms of reducing obesity among children. Could you confirm that that's what your advice was and tell us why you don't think that a target is needed?

My advice was not that we don't need a target—we may well need a target, and that's one of the issues we need to consult on—but that the target that had been adopted in England and in Scotland to halve the prevalence of obesity in children was more aspirational than deliverable, and that if we are to choose a target in Wales, then we need to balance deliverability with challenge. We need a challenging environment. So, there is something about performance management, because I would be looking to not just the health system but the health and care system and to public services boards to think about how they're delivering on this, and I think we can use targets to that. But they are one tool in the box that I would think we could use, and part of the consultation is to ask that question—'If we are to go down a route in Wales of choosing a target, what might that look like?'

Okay. So, to be clear, you're not ruling out that maybe we would need a target.


Good morning. I'll be speaking in Welsh. The Minister for health said yesterday, in answering a question from me on the Chamber floor, that you gave him advice not to have a target in terms of reducing obesity among children. Could you confirm that that's what your advice was and tell us why you don't think that a target is needed?

My advice was not that we don't need a target—we may well need a target, and that's one of the issues we need to consult on—but that the target that had been adopted in England and in Scotland to halve the prevalence of obesity in children was more aspirational than deliverable, and that if we are to choose a target in Wales, then we need to balance deliverability with challenge. We need a challenging environment. So, there is something about performance management, because I would be looking to not just the health system but the health and care system and to public services boards to think about how they're delivering on this, and I think we can use targets to that. But they are one tool in the box that I would think we could use, and part of the consultation is to ask that question—'If we are to go down a route in Wales of choosing a target, what might that look like?'

Okay. So, to be clear, you're not ruling out that maybe we would need a target.

It's certainly something that we could consider in terms of the final strategy.


My advice was not that we don't need a target—we may well need a target, and that's one of the issues we need to consult on—but that the target that had been adopted in England and in Scotland to halve the prevalence of obesity in children was more aspirational than deliverable, and that if we are to choose a target in Wales, then we need to balance deliverability with challenge. We need a challenging environment. So, there is something about performance management, because I would be looking to not just the health system but the health and care system and to public services boards to think about how they're delivering on this, and I think we can use targets to that. But they are one tool in the box that I would think we could use, and part of the consultation is to ask that question—'If we are to go down a route in Wales of choosing a target, what might that look like?'

Okay. So, to be clear, you're not ruling out that maybe we would need a target.

It's certainly something that we could consider in terms of the final strategy.


Okay. So, to be clear, you're not ruling out that maybe we would need a target.

It's certainly something that we could consider in terms of the final strategy.


It's certainly something that we could consider in terms of the final strategy.

Okay. Well, that is contrary to what I was told yesterday on the floor of the Chamber by the Minister, but there we go. I'm glad to hear that you're not ruling out having a target, because without a target, without something to aim for, how do we know that we're getting there?


Okay. Well, that is contrary to what I was told yesterday on the floor of the Chamber by the Minister, but there we go. I'm glad to hear that you're not ruling out having a target, because without a target, without something to aim for, how do we know that we're getting there?

I think your point about evaluation is really important. Whatever we produce at the end of this process—and we're looking to produce a final strategy towards the autumn—we do need to have a strong evaluation. So, some metrics in there, it would seem, would be appropriate, but what those are, what the nature of those are, do we frame them as targets or ambitions—that's the point we need to consult on.


Okay. Well, that is contrary to what I was told yesterday on the floor of the Chamber by the Minister, but there we go. I'm glad to hear that you're not ruling out having a target, because without a target, without something to aim for, how do we know that we're getting there?

I think your point about evaluation is really important. Whatever we produce at the end of this process—and we're looking to produce a final strategy towards the autumn—we do need to have a strong evaluation. So, some metrics in there, it would seem, would be appropriate, but what those are, what the nature of those are, do we frame them as targets or ambitions—that's the point we need to consult on.

Okay. And the other point, of course, is the investment. If the Government is going to be successful in terms of the aim of reducing childhood obesity, then it needs to fund and support the actions. Have you made an assessment of the level of investment needed to implement this plan?


Okay. Well, that is contrary to what I was told yesterday on the floor of the Chamber by the Minister, but there we go. I'm glad to hear that you're not ruling out having a target, because without a target, without something to aim for, how do we know that we're getting there?

I think your point about evaluation is really important. Whatever we produce at the end of this process—and we're looking to produce a final strategy towards the autumn—we do need to have a strong evaluation. So, some metrics in there, it would seem, would be appropriate, but what those are, what the nature of those are, do we frame them as targets or ambitions—that's the point we need to consult on.

Okay. And the other point, of course, is the investment. If the Government is going to be successful in terms of the aim of reducing childhood obesity, then it needs to fund and support the actions. Have you made an assessment of the level of investment needed to implement this plan?

Resourcing will be important. We currently do make investments in a number of areas that relate to child health generally, and, of course, obesity and overweight in particular. So, the question of resourcing is important. Now, we can't quantify an absolute amount of resource that will be needed to deliver until we know exactly what's going to come out of the consultation and what actions we might want to deliver to a greater degree in Wales. A figure of £8 million to £10 million a year has been banded around as a broad kind of area of what we might need to invest, but that would need to be drawn from existing programmes. We need to look at existing programmes, how effective they are. Can we make them more effective? Can we get better value from them? And there may well be a case for new investment, and that's a question, of course, that would need to be discussed with Ministers when we're producing the final strategy.


I think your point about evaluation is really important. Whatever we produce at the end of this process—and we're looking to produce a final strategy towards the autumn—we do need to have a strong evaluation. So, some metrics in there, it would seem, would be appropriate, but what those are, what the nature of those are, do we frame them as targets or ambitions—that's the point we need to consult on.

Okay. And the other point, of course, is the investment. If the Government is going to be successful in terms of the aim of reducing childhood obesity, then it needs to fund and support the actions. Have you made an assessment of the level of investment needed to implement this plan?

Resourcing will be important. We currently do make investments in a number of areas that relate to child health generally, and, of course, obesity and overweight in particular. So, the question of resourcing is important. Now, we can't quantify an absolute amount of resource that will be needed to deliver until we know exactly what's going to come out of the consultation and what actions we might want to deliver to a greater degree in Wales. A figure of £8 million to £10 million a year has been banded around as a broad kind of area of what we might need to invest, but that would need to be drawn from existing programmes. We need to look at existing programmes, how effective they are. Can we make them more effective? Can we get better value from them? And there may well be a case for new investment, and that's a question, of course, that would need to be discussed with Ministers when we're producing the final strategy.

But I think a key consideration as well is we already know there is investment across health boards in some kind of obesity-related services. So, I think what we really need to think about across Wales is how we can drive greater scale, how we can look at current programmes in terms of making sure that they're better evaluated, and how we can make sure that we're also drawing up on the existing resources and capacity out there as well.


Okay. And the other point, of course, is the investment. If the Government is going to be successful in terms of the aim of reducing childhood obesity, then it needs to fund and support the actions. Have you made an assessment of the level of investment needed to implement this plan?

Resourcing will be important. We currently do make investments in a number of areas that relate to child health generally, and, of course, obesity and overweight in particular. So, the question of resourcing is important. Now, we can't quantify an absolute amount of resource that will be needed to deliver until we know exactly what's going to come out of the consultation and what actions we might want to deliver to a greater degree in Wales. A figure of £8 million to £10 million a year has been banded around as a broad kind of area of what we might need to invest, but that would need to be drawn from existing programmes. We need to look at existing programmes, how effective they are. Can we make them more effective? Can we get better value from them? And there may well be a case for new investment, and that's a question, of course, that would need to be discussed with Ministers when we're producing the final strategy.

But I think a key consideration as well is we already know there is investment across health boards in some kind of obesity-related services. So, I think what we really need to think about across Wales is how we can drive greater scale, how we can look at current programmes in terms of making sure that they're better evaluated, and how we can make sure that we're also drawing up on the existing resources and capacity out there as well.

And does the level of investment depend on what the target is—what the goal is?


Resourcing will be important. We currently do make investments in a number of areas that relate to child health generally, and, of course, obesity and overweight in particular. So, the question of resourcing is important. Now, we can't quantify an absolute amount of resource that will be needed to deliver until we know exactly what's going to come out of the consultation and what actions we might want to deliver to a greater degree in Wales. A figure of £8 million to £10 million a year has been banded around as a broad kind of area of what we might need to invest, but that would need to be drawn from existing programmes. We need to look at existing programmes, how effective they are. Can we make them more effective? Can we get better value from them? And there may well be a case for new investment, and that's a question, of course, that would need to be discussed with Ministers when we're producing the final strategy.

But I think a key consideration as well is we already know there is investment across health boards in some kind of obesity-related services. So, I think what we really need to think about across Wales is how we can drive greater scale, how we can look at current programmes in terms of making sure that they're better evaluated, and how we can make sure that we're also drawing up on the existing resources and capacity out there as well.

And does the level of investment depend on what the target is—what the goal is?

I don't think you can necessarily just link the two. The issue of resourcing is one that's there irrespective of whether we choose to put a target in place.


But I think a key consideration as well is we already know there is investment across health boards in some kind of obesity-related services. So, I think what we really need to think about across Wales is how we can drive greater scale, how we can look at current programmes in terms of making sure that they're better evaluated, and how we can make sure that we're also drawing up on the existing resources and capacity out there as well.

And does the level of investment depend on what the target is—what the goal is?

I don't think you can necessarily just link the two. The issue of resourcing is one that's there irrespective of whether we choose to put a target in place.

But how would we know that it's being used effectively if there isn't something to aim for?


And does the level of investment depend on what the target is—what the goal is?

I don't think you can necessarily just link the two. The issue of resourcing is one that's there irrespective of whether we choose to put a target in place.

But how would we know that it's being used effectively if there isn't something to aim for?

Which brings you back to the question about evaluation. We need proper evaluation of the various programmes that we have.


I don't think you can necessarily just link the two. The issue of resourcing is one that's there irrespective of whether we choose to put a target in place.

But how would we know that it's being used effectively if there isn't something to aim for?

Which brings you back to the question about evaluation. We need proper evaluation of the various programmes that we have.

Yes, but without a target, how can you properly evaluate? If you don't know what you're trying to do, how can you properly evaluate? Anyway, you're open to suggestions about having a target, which is great. Would you agree that Government could use the revenue that's being produced through the levy on soft drinks towards some of these efforts to—?


But how would we know that it's being used effectively if there isn't something to aim for?

Which brings you back to the question about evaluation. We need proper evaluation of the various programmes that we have.

Yes, but without a target, how can you properly evaluate? If you don't know what you're trying to do, how can you properly evaluate? Anyway, you're open to suggestions about having a target, which is great. Would you agree that Government could use the revenue that's being produced through the levy on soft drinks towards some of these efforts to—?

Well, of course, there are some consequentials that are coming to the Welsh Government as part of the levy on sugary soft drinks. That funding, of course, is less than we had anticipated, and that reflects, actually, a success story because industry is reformulating, and so the amount of sugar in soft drinks is already starting to decrease, which is a good thing. But to your question: should we use the funding? Well, of course we should use funding. I'm not personally in favour of hypothecation, I think I'm more interested in the totality of resource that goes into public health programmes than into marginal resource. There are, of course, a number of initiatives that we currently fund through the general revenue. And when I think about obesity, I don't just think about the relatively small marginal amounts of money that come in through whatever source, but I think about the totality of the £7 billion we spend in health and social care and how we can divert and channel some of that towards broad prevention initiatives in general, and towards tackling being overweight and obesity in particular.


Which brings you back to the question about evaluation. We need proper evaluation of the various programmes that we have.

Yes, but without a target, how can you properly evaluate? If you don't know what you're trying to do, how can you properly evaluate? Anyway, you're open to suggestions about having a target, which is great. Would you agree that Government could use the revenue that's being produced through the levy on soft drinks towards some of these efforts to—?

Well, of course, there are some consequentials that are coming to the Welsh Government as part of the levy on sugary soft drinks. That funding, of course, is less than we had anticipated, and that reflects, actually, a success story because industry is reformulating, and so the amount of sugar in soft drinks is already starting to decrease, which is a good thing. But to your question: should we use the funding? Well, of course we should use funding. I'm not personally in favour of hypothecation, I think I'm more interested in the totality of resource that goes into public health programmes than into marginal resource. There are, of course, a number of initiatives that we currently fund through the general revenue. And when I think about obesity, I don't just think about the relatively small marginal amounts of money that come in through whatever source, but I think about the totality of the £7 billion we spend in health and social care and how we can divert and channel some of that towards broad prevention initiatives in general, and towards tackling being overweight and obesity in particular.

You're saying that it's less than expected. Could you give us any kind of figure?


Yes, but without a target, how can you properly evaluate? If you don't know what you're trying to do, how can you properly evaluate? Anyway, you're open to suggestions about having a target, which is great. Would you agree that Government could use the revenue that's being produced through the levy on soft drinks towards some of these efforts to—?

Well, of course, there are some consequentials that are coming to the Welsh Government as part of the levy on sugary soft drinks. That funding, of course, is less than we had anticipated, and that reflects, actually, a success story because industry is reformulating, and so the amount of sugar in soft drinks is already starting to decrease, which is a good thing. But to your question: should we use the funding? Well, of course we should use funding. I'm not personally in favour of hypothecation, I think I'm more interested in the totality of resource that goes into public health programmes than into marginal resource. There are, of course, a number of initiatives that we currently fund through the general revenue. And when I think about obesity, I don't just think about the relatively small marginal amounts of money that come in through whatever source, but I think about the totality of the £7 billion we spend in health and social care and how we can divert and channel some of that towards broad prevention initiatives in general, and towards tackling being overweight and obesity in particular.

You're saying that it's less than expected. Could you give us any kind of figure?

I'm sorry, could you repeat the question?