how do you  how do you indicate sarcasm ?

No , I 'm serious. So  the  so  i the  so we might  we might get some feedback from people that such - and - such was , you know , not  not really what I said.


how do you  how do you indicate sarcasm ?

No , I 'm serious. So  the  so  i the  so we might  we might get some feedback from people that such - and - such was , you know , not  not really what I said.

Yeah. Well that would be good to get , definitely.


No , I 'm serious. So  the  so  i the  so we might  we might get some feedback from people that such - and - such was , you know , not  not really what I said.

Yeah. Well that would be good to get , definitely.


Yeah. Well that would be good to get , definitely.


So um , in terms of password distribution , I think phone is really the only way to do it , phone and in person. Or mail , physical mail.


So um , in terms of password distribution , I think phone is really the only way to do it , phone and in person. Or mail , physical mail.

Yeah. Or if for leave it on their voice mail.


So um , in terms of password distribution , I think phone is really the only way to do it , phone and in person. Or mail , physical mail.

Yeah. Or if for leave it on their voice mail.

Any sub - wor Yeah , OK. I mean you could do it with PGP or things like that but it 's too complex.


Yeah. Or if for leave it on their voice mail.

Any sub - wor Yeah , OK. I mean you could do it with PGP or things like that but it 's too complex.

You know I just realized something , which is of  e th this question about the  uh the possible mismatch of  I mean i well , and actually also the lawyer saying that um , we shouldn't really have them  have the people believing that they will be cleared by our checks. You know ?


Any sub - wor Yeah , OK. I mean you could do it with PGP or things like that but it 's too complex.

You know I just realized something , which is of  e th this question about the  uh the possible mismatch of  I mean i well , and actually also the lawyer saying that um , we shouldn't really have them  have the people believing that they will be cleared by our checks. You know ?


Any sub - wor Yeah , OK. I mean you could do it with PGP or things like that but it 's too complex.

You know I just realized something , which is of  e th this question about the  uh the possible mismatch of  I mean i well , and actually also the lawyer saying that um , we shouldn't really have them  have the people believing that they will be cleared by our checks. You know ?

I mean. So it 's like i in a way it 's  it 's nice to have the responsibility still on them to listen to the tape and  and hear the transcript , to have that be the


You know I just realized something , which is of  e th this question about the  uh the possible mismatch of  I mean i well , and actually also the lawyer saying that um , we shouldn't really have them  have the people believing that they will be cleared by our checks. You know ?

I mean. So it 's like i in a way it 's  it 's nice to have the responsibility still on them to listen to the tape and  and hear the transcript , to have that be the

Well yeah , but you can't dep I mean , most people will not wanna take the time to do that , though.


I mean. So it 's like i in a way it 's  it 's nice to have the responsibility still on them to listen to the tape and  and hear the transcript , to have that be the

Well yeah , but you can't dep I mean , most people will not wanna take the time to do that , though.

Yeah , OK , fair enough. And they 're s they 're absorbing the responsibility themselves.


Well yeah , but you can't dep I mean , most people will not wanna take the time to do that , though.

Yeah , OK , fair enough. And they 're s they 're absorbing the responsibility themselves.

So it 's not  it 's not um  Yeah , good.


Yeah , OK , fair enough. And they 're s they 're absorbing the responsibility themselves.

So it 's not  it 's not um  Yeah , good.

But I mean if you were at a meeting , and  and you  you don't think , at least , that you said anything funny and the meeting was about , you know , some  some funny thing about semantics or something , or uh


So it 's not  it 's not um  Yeah , good.

But I mean if you were at a meeting , and  and you  you don't think , at least , that you said anything funny and the meeting was about , you know , some  some funny thing about semantics or something , or uh


But I mean if you were at a meeting , and  and you  you don't think , at least , that you said anything funny and the meeting was about , you know , some  some funny thing about semantics or something , or uh

It is true that tec that the content is technical , I  and so i and we 're not having these discussions which


It is true that tec that the content is technical , I  and so i and we 're not having these discussions which


It is true that tec that the content is technical , I  and so i and we 're not having these discussions which

I  I mean , when I listen to these things , I don't find things that are questionable , in other people 's speech or in my own.


It is true that tec that the content is technical , I  and so i and we 're not having these discussions which

I  I mean , when I listen to these things , I don't find things that are questionable , in other people 's speech or in my own.

Yeah. You would think it would be rare ,


I  I mean , when I listen to these things , I don't find things that are questionable , in other people 's speech or in my own.

Yeah. You would think it would be rare ,


I  I mean , when I listen to these things , I don't find things that are questionable , in other people 's speech or in my own.

Yeah. You would think it would be rare ,

I mean we 're not talking about the energy crisis or something , people have


Yeah. You would think it would be rare ,

I mean we 're not talking about the energy crisis or something , people have


I mean we 're not talking about the energy crisis or something , people have


Kind of done. Actually , I was gonna  Di - Did you have anything n that 's going on , or


Kind of done. Actually , I was gonna  Di - Did you have anything n that 's going on , or

Not really. No. Um ,  my project is going along but um , I 'm really just here to um fill the project uh  the overall progress. I don't really have anything specific to  to talk about.


Kind of done. Actually , I was gonna  Di - Did you have anything n that 's going on , or

Not really. No. Um ,  my project is going along but um , I 'm really just here to um fill the project uh  the overall progress. I don't really have anything specific to  to talk about.

Yeah. That 's fine. I just didn't wanna go by you , if you had something.


Not really. No. Um ,  my project is going along but um , I 'm really just here to um fill the project uh  the overall progress. I don't really have anything specific to  to talk about.

Yeah. That 's fine. I just didn't wanna go by you , if you had something.


Yeah. That 's fine. I just didn't wanna go by you , if you had something.


Transcribers , he was rattling the b marbles in his brain back and forth just then this  this


Uh , we should count out how many more digits to forms do we have back there ?


Uh , we should count out how many more digits to forms do we have back there ?

That 's what I thought. I f I was going through them all and I found actually a lot filed in with them , that were blanks , that no one had actually read.


That 's what I thought. I f I was going through them all and I found actually a lot filed in with them , that were blanks , that no one had actually read.

And so we still have more than I thought we did.


And so we still have more than I thought we did.

So , we have a few more digits before we 're done.


And so we still have more than I thought we did.

So , we have a few more digits before we 're done.

You know having this headset reminds me of like working at Burger King or something.


So , we have a few more digits before we 're done.

You know having this headset reminds me of like working at Burger King or something.


You know having this headset reminds me of like working at Burger King or something.


Uh it fell off. One , two , three , four , yeah , we're ready. Okay. Welcome to this second meeting. Um it's now quarter after twelve and we're given forty minutes um for this meeting. This is a meeting on functional design. Um and I wanna welcome you all and thank you all for doing some research in between. Um I did  took the minutes from the first meeting and I'll show them to you in a moment. Um I know each of you have a presentation and um in thinking about the forty minutes , I thought it would take only like three minutes for the previous minutes , um each of you having about seven minutes or maybe a little more , maybe a little less for your pre presentations and a little discussion , because there's  I happen to have been told there were some new project requirements and we have to make some uh decision on what functions it will have. Okay ? Is this ap everybody agree with this ?


Okay. Um and after the meeting there'll be things to be done and as you can see it says we get to get lunch , um and then some more individual work and then putting minutes away and individual actions.  Um but uh now for the minutes of the first meeting. And go to that one. Um as you can see it was this earlier today. Um Kate , Steph , Sarah and myself in our four capacities were present. I opened the meeting , the product was developed uh and reviewed , and we talked about the financial end of it. Um and it had some implications , um the four million sales target and new ideas of not too many buttons , bright colours and some of the influence of the Japanese. And we closed early so you could then proceed with your research and getting your reports together for tod this meeting  Anybody have any questions on those minutes ? Are they complete , did they discuss everything that we covered last time ? 'Kay.


Okay. Um and after the meeting there'll be things to be done and as you can see it says we get to get lunch , um and then some more individual work and then putting minutes away and individual actions.  Um but uh now for the minutes of the first meeting. And go to that one. Um as you can see it was this earlier today. Um Kate , Steph , Sarah and myself in our four capacities were present. I opened the meeting , the product was developed uh and reviewed , and we talked about the financial end of it. Um and it had some implications , um the four million sales target and new ideas of not too many buttons , bright colours and some of the influence of the Japanese. And we closed early so you could then proceed with your research and getting your reports together for tod this meeting  Anybody have any questions on those minutes ? Are they complete , did they discuss everything that we covered last time ? 'Kay.

we we we talked about the the individual roles that we each had as well.


we we we talked about the the individual roles that we each had as well.


we we we talked about the the individual roles that we each had as well.

Yeah. I'm afraid I incorporated  that when I said who was present , but  yes , we did ,


Yeah. I'm afraid I incorporated  that when I said who was present , but  yes , we did ,

and we did a little bit of uh team building of uh of making the pictures ,


and we did a little bit of uh team building of uh of making the pictures ,

but I didn't think those were appropriate to the minutes necessarily. So um as a group I think we've  are  they're accepting the minutes. And uh  okay.


but I didn't think those were appropriate to the minutes necessarily. So um as a group I think we've  are  they're accepting the minutes. And uh  okay.


Good. Um , then we'll move to the three presentations. Okay ?


Good. Um , then we'll move to the three presentations. Okay ?

Okay. Mm we need to move this. Who wants to go f first ?  That's as far as it goes.


Good. Um , then we'll move to the three presentations. Okay ?

Okay. Mm we need to move this. Who wants to go f first ?  That's as far as it goes.

Uh not really meant to touch those microphones. Oh it doesn't have any on , does it ? That's fine.


Okay. Mm we need to move this. Who wants to go f first ?  That's as far as it goes.

Uh not really meant to touch those microphones. Oh it doesn't have any on , does it ? That's fine.


Uh not really meant to touch those microphones. Oh it doesn't have any on , does it ? That's fine.


Alright. Thank you very much. Um. One of the the biggest issues I found about um from last meeting was the fact that we need to sell four million of these um remote controls and I think that this is an opportunity to really take Real Reaction in the direction of of similar  of handheld tools that have been used and are used by many of us and to kind of bring the remote control into the si same realm as an accessible um useful electronic device , as opposed to something that is lost in the couch and what have you. So um my main goal here is to re-envision the remote control in in this context and to think about menu functionality and current technology and the fact that it could be interactive with other tools. Um some of the research uh in the market has shown that people really are not happy with remote controls as they are now , and um that means we do need to make some decisions about what what keys or or buttons on the on the remote control to perhaps keep and and what ones to discard. And if we devote some energy into this , I think the um recent productions of Real Reaction , the I go everywhere power and the high definition D_V_D_ players  although it makes immediate sense to  have our remote control interact with these , I think we can also use this as a platform to make it interact with other tools. And um in fact I think the high definition D_V_D_ players and all of this will come along in the uh  will only benefit from the positive feedback  from our well designed tool. So again , most uh users really dislike the current look and feel of remote controls. Um  fifty percent  I think of all these uh numbers the most important is fifty percent of user say they only use ten percent of the buttons. And eighty percent of users , and if we think about this  there are a lot of uh television , D_V_D_ , stereo remote control users out there , eighty percent would spend more money on a remote control that looks fancy.


Alright. Thank you very much. Um. One of the the biggest issues I found about um from last meeting was the fact that we need to sell four million of these um remote controls and I think that this is an opportunity to really take Real Reaction in the direction of of similar  of handheld tools that have been used and are used by many of us and to kind of bring the remote control into the si same realm as an accessible um useful electronic device , as opposed to something that is lost in the couch and what have you. So um my main goal here is to re-envision the remote control in in this context and to think about menu functionality and current technology and the fact that it could be interactive with other tools. Um some of the research uh in the market has shown that people really are not happy with remote controls as they are now , and um that means we do need to make some decisions about what what keys or or buttons on the on the remote control to perhaps keep and and what ones to discard. And if we devote some energy into this , I think the um recent productions of Real Reaction , the I go everywhere power and the high definition D_V_D_ players  although it makes immediate sense to  have our remote control interact with these , I think we can also use this as a platform to make it interact with other tools. And um in fact I think the high definition D_V_D_ players and all of this will come along in the uh  will only benefit from the positive feedback  from our well designed tool. So again , most uh users really dislike the current look and feel of remote controls. Um  fifty percent  I think of all these uh numbers the most important is fifty percent of user say they only use ten percent of the buttons. And eighty percent of users , and if we think about this  there are a lot of uh television , D_V_D_ , stereo remote control users out there , eighty percent would spend more money on a remote control that looks fancy.

Could  can I ask where these figures come from , is this market research we've


Alright. Thank you very much. Um. One of the the biggest issues I found about um from last meeting was the fact that we need to sell four million of these um remote controls and I think that this is an opportunity to really take Real Reaction in the direction of of similar  of handheld tools that have been used and are used by many of us and to kind of bring the remote control into the si same realm as an accessible um useful electronic device , as opposed to something that is lost in the couch and what have you. So um my main goal here is to re-envision the remote control in in this context and to think about menu functionality and current technology and the fact that it could be interactive with other tools. Um some of the research uh in the market has shown that people really are not happy with remote controls as they are now , and um that means we do need to make some decisions about what what keys or or buttons on the on the remote control to perhaps keep and and what ones to discard. And if we devote some energy into this , I think the um recent productions of Real Reaction , the I go everywhere power and the high definition D_V_D_ players  although it makes immediate sense to  have our remote control interact with these , I think we can also use this as a platform to make it interact with other tools. And um in fact I think the high definition D_V_D_ players and all of this will come along in the uh  will only benefit from the positive feedback  from our well designed tool. So again , most uh users really dislike the current look and feel of remote controls. Um  fifty percent  I think of all these uh numbers the most important is fifty percent of user say they only use ten percent of the buttons. And eighty percent of users , and if we think about this  there are a lot of uh television , D_V_D_ , stereo remote control users out there , eighty percent would spend more money on a remote control that looks fancy.

Could  can I ask where these figures come from , is this market research we've

Um it was market research and there were a hundred people in the room , so eighty out of a hundred said they would spend more money.


Alright. Thank you very much. Um. One of the the biggest issues I found about um from last meeting was the fact that we need to sell four million of these um remote controls and I think that this is an opportunity to really take Real Reaction in the direction of of similar  of handheld tools that have been used and are used by many of us and to kind of bring the remote control into the si same realm as an accessible um useful electronic device , as opposed to something that is lost in the couch and what have you. So um my main goal here is to re-envision the remote control in in this context and to think about menu functionality and current technology and the fact that it could be interactive with other tools. Um some of the research uh in the market has shown that people really are not happy with remote controls as they are now , and um that means we do need to make some decisions about what what keys or or buttons on the on the remote control to perhaps keep and and what ones to discard. And if we devote some energy into this , I think the um recent productions of Real Reaction , the I go everywhere power and the high definition D_V_D_ players  although it makes immediate sense to  have our remote control interact with these , I think we can also use this as a platform to make it interact with other tools. And um in fact I think the high definition D_V_D_ players and all of this will come along in the uh  will only benefit from the positive feedback  from our well designed tool. So again , most uh users really dislike the current look and feel of remote controls. Um  fifty percent  I think of all these uh numbers the most important is fifty percent of user say they only use ten percent of the buttons. And eighty percent of users , and if we think about this  there are a lot of uh television , D_V_D_ , stereo remote control users out there , eighty percent would spend more money on a remote control that looks fancy.

Could  can I ask where these figures come from , is this market research we've

Um it was market research and there were a hundred people in the room , so eighty out of a hundred said they would spend more money.

Now in between , as the Project Manager , they sent me an email from the powers that be


Could  can I ask where these figures come from , is this market research we've

Um it was market research and there were a hundred people in the room , so eighty out of a hundred said they would spend more money.

Now in between , as the Project Manager , they sent me an email from the powers that be


Um it was market research and there were a hundred people in the room , so eighty out of a hundred said they would spend more money.

Now in between , as the Project Manager , they sent me an email from the powers that be


Now in between , as the Project Manager , they sent me an email from the powers that be


and the internet is coming in as important , but that they want this remote control to only be for T_V_ um with incorporating the corporate image , colour and slogan.


and the internet is coming in as important , but that they want this remote control to only be for T_V_ um with incorporating the corporate image , colour and slogan.

Mm-hmm.  Well I think we can  I I think we can really focus on this remote and and again bring the Real Reaction um brand in in and and get some positive marketing for our other tools , even if we directly don't um advertise  for the I go everywhere line.


and the internet is coming in as important , but that they want this remote control to only be for T_V_ um with incorporating the corporate image , colour and slogan.

Mm-hmm.  Well I think we can  I I think we can really focus on this remote and and again bring the Real Reaction um brand in in and and get some positive marketing for our other tools , even if we directly don't um advertise  for the I go everywhere line.

So an interesting um element was the would you pay more for speech recognition question. So these market research uh uh questionnaires  looked into your your uh concern about technology


Mm-hmm.  Well I think we can  I I think we can really focus on this remote and and again bring the Real Reaction um brand in in and and get some positive marketing for our other tools , even if we directly don't um advertise  for the I go everywhere line.

So an interesting um element was the would you pay more for speech recognition question. So these market research uh uh questionnaires  looked into your your uh concern about technology


So an interesting um element was the would you pay more for speech recognition question. So these market research uh uh questionnaires  looked into your your uh concern about technology

and s specifically wanted to find out information about speech recognition.


and s specifically wanted to find out information about speech recognition.

Now the early adopters , those of us who grew up with technology and uh luck lucky for us have the uh cash to to pay for it , the young age group without the mortgages and responsibilities , ninety one percent of them  would pay more for speech recognition in a remote control. Very interesting , I I leave this up to the group to decide if we wanna use this uh if  and you know , the the designers ,


Now the early adopters , those of us who grew up with technology and uh luck lucky for us have the uh cash to to pay for it , the young age group without the mortgages and responsibilities , ninety one percent of them  would pay more for speech recognition in a remote control. Very interesting , I I leave this up to the group to decide if we wanna use this uh if  and you know , the the designers ,

but ninety one percent , fifteen to twenty five


Now the early adopters , those of us who grew up with technology and uh luck lucky for us have the uh cash to to pay for it , the young age group without the mortgages and responsibilities , ninety one percent of them  would pay more for speech recognition in a remote control. Very interesting , I I leave this up to the group to decide if we wanna use this uh if  and you know , the the designers ,

but ninety one percent , fifteen to twenty five

Is that a large enough target market to target it ?


but ninety one percent , fifteen to twenty five

Is that a large enough target market to target it ?

Well , I I I think  especially in terms of growth , I think this would be a very smart group to target. I mean s three quarters of the next age group , twenty five to thirty five are interested , and uh with the technologies improving , if we can get these uh


but ninety one percent , fifteen to twenty five

Is that a large enough target market to target it ?

Well , I I I think  especially in terms of growth , I think this would be a very smart group to target. I mean s three quarters of the next age group , twenty five to thirty five are interested , and uh with the technologies improving , if we can get these uh

In real numbers , does the ninety one percent and the seventy six percent translate to ex in excess of the four million ?


Is that a large enough target market to target it ?

Well , I I I think  especially in terms of growth , I think this would be a very smart group to target. I mean s three quarters of the next age group , twenty five to thirty five are interested , and uh with the technologies improving , if we can get these uh

In real numbers , does the ninety one percent and the seventy six percent translate to ex in excess of the four million ?


Well , I I I think  especially in terms of growth , I think this would be a very smart group to target. I mean s three quarters of the next age group , twenty five to thirty five are interested , and uh with the technologies improving , if we can get these uh

In real numbers , does the ninety one percent and the seventy six percent translate to ex in excess of the four million ?


In real numbers , does the ninety one percent and the seventy six percent translate to ex in excess of the four million ?

Yes. But would you pay more and does it work and is it approachable and and did I know that it was it was an


Yes. But would you pay more and does it work and is it approachable and and did I know that it was it was an


I don't know if speech recognition should be um should be included ,


I don't know if speech recognition should be um should be included ,

but I think it's an interesting  I think that maybe shows more about uh being open to technology.


but I think it's an interesting  I think that maybe shows more about uh being open to technology.

Uh it definitely needs uh a lot more research


Uh it definitely needs uh a lot more research

on like how much more it would be and any , you know , existing examples ,


on like how much more it would be and any , you know , existing examples ,

and what reactions to them have been , and that sort of thing.


and what reactions to them have been , and that sort of thing.

How d I'm wondering how how ou how our target price compares with the the typical price of these things. I expect an Industrial Designer should know that , but if we're aiming to to build this thing for twelve Euros fifty , um is that a lot or a little ?


and what reactions to them have been , and that sort of thing.

How d I'm wondering how how ou how our target price compares with the the typical price of these things. I expect an Industrial Designer should know that , but if we're aiming to to build this thing for twelve Euros fifty , um is that a lot or a little ?

Exactly. I mean I I I uh did not receive any information on that , but I think the competition , sussing out what other people are doing and what's in the pipeline is very very important , because um there is a question about do you want an L_C_D_ screen and and that wasn't responded to , but uh some of the larger remotes do have screens where you can navigate , you know , so it turns into something  uh perhaps you all have seen uh the Osbournes where Ozzy Osbourne is is attempting to manage his super entertainment system with something that looks like a uh a small tray.


How d I'm wondering how how ou how our target price compares with the the typical price of these things. I expect an Industrial Designer should know that , but if we're aiming to to build this thing for twelve Euros fifty , um is that a lot or a little ?

Exactly. I mean I I I uh did not receive any information on that , but I think the competition , sussing out what other people are doing and what's in the pipeline is very very important , because um there is a question about do you want an L_C_D_ screen and and that wasn't responded to , but uh some of the larger remotes do have screens where you can navigate , you know , so it turns into something  uh perhaps you all have seen uh the Osbournes where Ozzy Osbourne is is attempting to manage his super entertainment system with something that looks like a uh a small tray.


Exactly. I mean I I I uh did not receive any information on that , but I think the competition , sussing out what other people are doing and what's in the pipeline is very very important , because um there is a question about do you want an L_C_D_ screen and and that wasn't responded to , but uh some of the larger remotes do have screens where you can navigate , you know , so it turns into something  uh perhaps you all have seen uh the Osbournes where Ozzy Osbourne is is attempting to manage his super entertainment system with something that looks like a uh a small tray.


He must be w one of a s small population.


He must be w one of a s small population.

you  Kate , you're exactly right there.  But I think the key is to get the early adopters , people who are familiar with technology and and uh they'll be


you  Kate , you're exactly right there.  But I think the key is to get the early adopters , people who are familiar with technology and and uh they'll be

But we're not looking at whether they're early adopters on that screen ,


But we're not looking at whether they're early adopters on that screen ,

Exactly. I  yes , and I'm making and I'm making the the uh uh leap that people who are familiar  younger people are l are more familiar with technology than than older people. Or comfortable ,


Exactly. I  yes , and I'm making and I'm making the the uh uh leap that people who are familiar  younger people are l are more familiar with technology than than older people. Or comfortable ,


I think the most important thing is an attractive streamlined remote control and to be extraordinarily reductionist , power , channel , volume and everything else is is uh up to the designers.  And this is this is also supported by the market research.


I think the most important thing is an attractive streamlined remote control and to be extraordinarily reductionist , power , channel , volume and everything else is is uh up to the designers.  And this is this is also supported by the market research.

Alright. And we'll turn to the next presentation. I think she said we don't need to screw it in , just stick it in. And then press , what ? F F_N_ and F_ eight. Next to the control button on the bottom , and then F_ eight at the top.


Alright. And we'll turn to the next presentation. I think she said we don't need to screw it in , just stick it in. And then press , what ? F F_N_ and F_ eight. Next to the control button on the bottom , and then F_ eight at the top.


And if you want it to go into slide show mode , it's that little button there.


And if you want it to go into slide show mode , it's that little button there.

Can I not just uh do each one in order ?


And if you want it to go into slide show mode , it's that little button there.

Can I not just uh do each one in order ?

I you can if you like , it it  that that just sets it up to do a p a p


Can I not just uh do each one in order ?

I you can if you like , it it  that that just sets it up to do a p a p


I you can if you like , it it  that that just sets it up to do a p a p


Left , left a bit , left a bit , that one , yep.


Left , left a bit , left a bit , that one , yep.

That ? Right , technical functions design. Uh well I think first off , basically I do agree with what Sarah has defined as as uh your personal preferences,yeah. I think we need uh a more streamlined volume with no extraneous functions. So my method was to look at the existing remotes and what functions they have. And what we all need to discuss is whether we want these functions uh pretty much the same as what existing remotes have. If we can build on this with the speech recognition , that's not something I'd thought about at all , but it's also something we can discuss.


Left , left a bit , left a bit , that one , yep.

That ? Right , technical functions design. Uh well I think first off , basically I do agree with what Sarah has defined as as uh your personal preferences,yeah. I think we need uh a more streamlined volume with no extraneous functions. So my method was to look at the existing remotes and what functions they have. And what we all need to discuss is whether we want these functions uh pretty much the same as what existing remotes have. If we can build on this with the speech recognition , that's not something I'd thought about at all , but it's also something we can discuss.

Um and and I presume we can miss out the functions really to to a video or D_V_D_ remote control , if this is only gonna be a , you know , satellite , cable , T_V_ remote control.


That ? Right , technical functions design. Uh well I think first off , basically I do agree with what Sarah has defined as as uh your personal preferences,yeah. I think we need uh a more streamlined volume with no extraneous functions. So my method was to look at the existing remotes and what functions they have. And what we all need to discuss is whether we want these functions uh pretty much the same as what existing remotes have. If we can build on this with the speech recognition , that's not something I'd thought about at all , but it's also something we can discuss.

Um and and I presume we can miss out the functions really to to a video or D_V_D_ remote control , if this is only gonna be a , you know , satellite , cable , T_V_ remote control.


Um and and I presume we can miss out the functions really to to a video or D_V_D_ remote control , if this is only gonna be a , you know , satellite , cable , T_V_ remote control.

So these are two models of existing remote controls. Uh the one on the left seems to be a fairly uh standard universal remote control.


So these are two models of existing remote controls. Uh the one on the left seems to be a fairly uh standard universal remote control.

It has fast-forward , stop , play , all relating to movies. It also has  seems to have channel up and channel down , which is which is more what you'd expect from a , you know , like a Sky or cable remote control


It has fast-forward , stop , play , all relating to movies. It also has  seems to have channel up and channel down , which is which is more what you'd expect from a , you know , like a Sky or cable remote control

where you've got hundreds of channels instead of a merely terrestrial one. Uh but I think we should be looking more along the lines of the one on the right , which has  it also has play , stop and pause and everything , I don't think we need them at all. I think we just need channel selection , volume up , volume down and I think an an enter function where you can access  it's not like teletext , but along the same lines , access things on the screen. Uh not related to the internet one that you mentioned , because that'd be far outside our budget and what we want this to do.


It has fast-forward , stop , play , all relating to movies. It also has  seems to have channel up and channel down , which is which is more what you'd expect from a , you know , like a Sky or cable remote control

where you've got hundreds of channels instead of a merely terrestrial one. Uh but I think we should be looking more along the lines of the one on the right , which has  it also has play , stop and pause and everything , I don't think we need them at all. I think we just need channel selection , volume up , volume down and I think an an enter function where you can access  it's not like teletext , but along the same lines , access things on the screen. Uh not related to the internet one that you mentioned , because that'd be far outside our budget and what we want this to do.

Mm. And exceed the requirements they're expecting of us.


where you've got hundreds of channels instead of a merely terrestrial one. Uh but I think we should be looking more along the lines of the one on the right , which has  it also has play , stop and pause and everything , I don't think we need them at all. I think we just need channel selection , volume up , volume down and I think an an enter function where you can access  it's not like teletext , but along the same lines , access things on the screen. Uh not related to the internet one that you mentioned , because that'd be far outside our budget and what we want this to do.

Mm. And exceed the requirements they're expecting of us.

So it really exceed the requirements , 'cause the requirements really are just  want to be able to change channels and functions , which is more a text on the screen thing than uh than actual buttons


Mm. And exceed the requirements they're expecting of us.

So it really exceed the requirements , 'cause the requirements really are just  want to be able to change channels and functions , which is more a text on the screen thing than uh than actual buttons

o I was thinking something  some smooth , sleek , little remote control with big user-friendly buttons and uh a menu that you can access.


So it really exceed the requirements , 'cause the requirements really are just  want to be able to change channels and functions , which is more a text on the screen thing than uh than actual buttons

o I was thinking something  some smooth , sleek , little remote control with big user-friendly buttons and uh a menu that you can access.


o I was thinking something  some smooth , sleek , little remote control with big user-friendly buttons and uh a menu that you can access.

Uh but then I do think we need to discuss the speech um recognition possibility.


Uh but then I do think we need to discuss the speech um recognition possibility.


But we could go back to the pictures of the  uh , what're they called ? The pictures of the remote controls and possibly discuss what we think about them ,


But we could go back to the pictures of the  uh , what're they called ? The pictures of the remote controls and possibly discuss what we think about them ,

but  maybe should hear what Kate has to say first.


but  maybe should hear what Kate has to say first.


Maybe afterwards we could do a uh whiteboard with that  your  the one on the right as a as a basis.


Maybe afterwards we could do a uh whiteboard with that  your  the one on the right as a as a basis.

I think the white  that one on the right is , as well as less cluttered ,


I think the white  that one on the right is , as well as less cluttered ,


I think the white  that one on the right is , as well as less cluttered ,

Definitely less cluttered and  I mean but still it's


Definitely less cluttered and  I mean but still it's


I was just  I'll just uh resume something else I was gonna say.


I was just  I'll just uh resume something else I was gonna say.

I I I really think we need to uh not only possibly even materials , like the type of plastic used , but everything including size and shape of buttons , positioning of buttons , the actual shape of the hand-held device , colours , just every e yeah , everything to do with this has to be revolutionised.


I I I really think we need to uh not only possibly even materials , like the type of plastic used , but everything including size and shape of buttons , positioning of buttons , the actual shape of the hand-held device , colours , just every e yeah , everything to do with this has to be revolutionised.

The ergonomics , the way it fits in your


The ergonomics , the way it fits in your


Cheers. Mm , I haven't actually got a display on my screen.


Cheers. Mm , I haven't actually got a display on my screen.

Still , I'll do without that. Okay um , now I wanna bring us down to earth again I'm afraid and talk about the actual practicalities of how the thing needs to work.  Um oh and this is the methodology I used in preparing for this meeting. Um basically I've been doing a little bit of web-based research ,  and if I had a design team , I would've been discussing my ideas with 'em. But the the net result is that I've come up with a first cut for the working design that I'd like to discuss with you. So , let's go back to what the basic function of a remote control is. It's for sending a message , um typically um via infrared.  And the the basic components we've got to build in for our twelve Euros fifty are um an energy source , the user interface and  which will um in incorporate um an integrated circuit that actually composes the message um based on what the  which buttons the user presses , we turn that into a message , um and then we need a sending mechanism to send it to the receiver. Now I would have hoped  I think that's my only slide actually , yeah. I would have have hoped to um do you a pretty PowerPoint slide of um my first cut design , but unfortunately the technology defeated me , so if you'll bear with me I'll do it on the whiteboard.  So we want an energy source which is there. And we've got to think about what that might be.


Still , I'll do without that. Okay um , now I wanna bring us down to earth again I'm afraid and talk about the actual practicalities of how the thing needs to work.  Um oh and this is the methodology I used in preparing for this meeting. Um basically I've been doing a little bit of web-based research ,  and if I had a design team , I would've been discussing my ideas with 'em. But the the net result is that I've come up with a first cut for the working design that I'd like to discuss with you. So , let's go back to what the basic function of a remote control is. It's for sending a message , um typically um via infrared.  And the the basic components we've got to build in for our twelve Euros fifty are um an energy source , the user interface and  which will um in incorporate um an integrated circuit that actually composes the message um based on what the  which buttons the user presses , we turn that into a message , um and then we need a sending mechanism to send it to the receiver. Now I would have hoped  I think that's my only slide actually , yeah. I would have have hoped to um do you a pretty PowerPoint slide of um my first cut design , but unfortunately the technology defeated me , so if you'll bear with me I'll do it on the whiteboard.  So we want an energy source which is there. And we've got to think about what that might be.

Uh we obviously don't want wires on this thing. Uh typically it would be a battery , but I'm open to suggestions.  Um and then we have the the user interface. Oops. And the main components in there are the the th the chip that actually has the intelligence of the machine that translates button presses into a message , which it then transfers to some sending mechanism , which encodes it and sends the message to the receiver. So those are the basic things that we've got to get in for our twelve Euros fifty.  Thank you.


Still , I'll do without that. Okay um , now I wanna bring us down to earth again I'm afraid and talk about the actual practicalities of how the thing needs to work.  Um oh and this is the methodology I used in preparing for this meeting. Um basically I've been doing a little bit of web-based research ,  and if I had a design team , I would've been discussing my ideas with 'em. But the the net result is that I've come up with a first cut for the working design that I'd like to discuss with you. So , let's go back to what the basic function of a remote control is. It's for sending a message , um typically um via infrared.  And the the basic components we've got to build in for our twelve Euros fifty are um an energy source , the user interface and  which will um in incorporate um an integrated circuit that actually composes the message um based on what the  which buttons the user presses , we turn that into a message , um and then we need a sending mechanism to send it to the receiver. Now I would have hoped  I think that's my only slide actually , yeah. I would have have hoped to um do you a pretty PowerPoint slide of um my first cut design , but unfortunately the technology defeated me , so if you'll bear with me I'll do it on the whiteboard.  So we want an energy source which is there. And we've got to think about what that might be.

Uh we obviously don't want wires on this thing. Uh typically it would be a battery , but I'm open to suggestions.  Um and then we have the the user interface. Oops. And the main components in there are the the th the chip that actually has the intelligence of the machine that translates button presses into a message , which it then transfers to some sending mechanism , which encodes it and sends the message to the receiver. So those are the basic things that we've got to get in for our twelve Euros fifty.  Thank you.

Hmm.  Okay. Right. But those things  as long as we can get those components , the block , that that rectangle for the user interface , is where the user comes in of  what what does it look like ? What do the buttons look like ? Uh what does it feel like ? That's where the user interface is really coming into its own.


Uh we obviously don't want wires on this thing. Uh typically it would be a battery , but I'm open to suggestions.  Um and then we have the the user interface. Oops. And the main components in there are the the th the chip that actually has the intelligence of the machine that translates button presses into a message , which it then transfers to some sending mechanism , which encodes it and sends the message to the receiver. So those are the basic things that we've got to get in for our twelve Euros fifty.  Thank you.

Hmm.  Okay. Right. But those things  as long as we can get those components , the block , that that rectangle for the user interface , is where the user comes in of  what what does it look like ? What do the buttons look like ? Uh what does it feel like ? That's where the user interface is really coming into its own.


Uh we obviously don't want wires on this thing. Uh typically it would be a battery , but I'm open to suggestions.  Um and then we have the the user interface. Oops. And the main components in there are the the th the chip that actually has the intelligence of the machine that translates button presses into a message , which it then transfers to some sending mechanism , which encodes it and sends the message to the receiver. So those are the basic things that we've got to get in for our twelve Euros fifty.  Thank you.

Hmm.  Okay. Right. But those things  as long as we can get those components , the block , that that rectangle for the user interface , is where the user comes in of  what what does it look like ? What do the buttons look like ? Uh what does it feel like ? That's where the user interface is really coming into its own.

The technical end is what's actually gonna be in there , but also it has to be easy enough to change or repair if something goes wrong. For example the battery energy source or um what if the chip , for whatever reason , breaks down after a certain amount of time , do you just replace it ? Um is there any um  because it may be in the same area with several other user interfaces , like for D_V_D_s , movies , whatever. Um does it have to have a a way of being segregated from the others , in a different frequency or something ?


Hmm.  Okay. Right. But those things  as long as we can get those components , the block , that that rectangle for the user interface , is where the user comes in of  what what does it look like ? What do the buttons look like ? Uh what does it feel like ? That's where the user interface is really coming into its own.

The technical end is what's actually gonna be in there , but also it has to be easy enough to change or repair if something goes wrong. For example the battery energy source or um what if the chip , for whatever reason , breaks down after a certain amount of time , do you just replace it ? Um is there any um  because it may be in the same area with several other user interfaces , like for D_V_D_s , movies , whatever. Um does it have to have a a way of being segregated from the others , in a different frequency or something ?

Well I may be wrong here , but I'd been thinking of this device as being a a cheap mass-produced device. We're trying to sell four million of 'em ,


The technical end is what's actually gonna be in there , but also it has to be easy enough to change or repair if something goes wrong. For example the battery energy source or um what if the chip , for whatever reason , breaks down after a certain amount of time , do you just replace it ? Um is there any um  because it may be in the same area with several other user interfaces , like for D_V_D_s , movies , whatever. Um does it have to have a a way of being segregated from the others , in a different frequency or something ?

Well I may be wrong here , but I'd been thinking of this device as being a a cheap mass-produced device. We're trying to sell four million of 'em ,


The technical end is what's actually gonna be in there , but also it has to be easy enough to change or repair if something goes wrong. For example the battery energy source or um what if the chip , for whatever reason , breaks down after a certain amount of time , do you just replace it ? Um is there any um  because it may be in the same area with several other user interfaces , like for D_V_D_s , movies , whatever. Um does it have to have a a way of being segregated from the others , in a different frequency or something ?

Well I may be wrong here , but I'd been thinking of this device as being a a cheap mass-produced device. We're trying to sell four million of 'em ,

um that's that's , you know , that's almost one in every tenth household or whatever it is. Um and I hadn't thought of it as being a reparable thing ,


Well I may be wrong here , but I'd been thinking of this device as being a a cheap mass-produced device. We're trying to sell four million of 'em ,

um that's that's , you know , that's almost one in every tenth household or whatever it is. Um and I hadn't thought of it as being a reparable thing ,


um that's that's , you know , that's almost one in every tenth household or whatever it is. Um and I hadn't thought of it as being a reparable thing ,

you just  if it goes wrong you chuck it out , and that's why I'm a bit concerned. I like the idea of speech recognition , that's a great idea , but I'm not convinced we can put it into this box for the price that we need  gonna need to hit.


you just  if it goes wrong you chuck it out , and that's why I'm a bit concerned. I like the idea of speech recognition , that's a great idea , but I'm not convinced we can put it into this box for the price that we need  gonna need to hit.


you just  if it goes wrong you chuck it out , and that's why I'm a bit concerned. I like the idea of speech recognition , that's a great idea , but I'm not convinced we can put it into this box for the price that we need  gonna need to hit.

Do we have um ki some idea of how much it would cost to create a device that has these basic elements ?


Do we have um ki some idea of how much it would cost to create a device that has these basic elements ?


the chip composer marketing. Oh no , the chip composer sender.


the chip composer marketing. Oh no , the chip composer sender.

Um , I'm I'm I'm hoping that my personal coach is gonna  give me some advice on that , if you're asking me ,


Um , I'm I'm I'm hoping that my personal coach is gonna  give me some advice on that , if you're asking me ,


Be because then we would ha ha figure out how much we had to play with in terms of user interface and this look and feel idea.


It does it does seem as if we're just to do something really simple and mass-produced , the  which is pretty much the same as these existing models ,


Although what what uh suddenly came into my head is , you know how they always take two A_A_ batteries which which is really not very efficient at all. Could it be possible to have uh , you know , like a rechargeable internal battery , like , well , like an M_P_ three player does ? With that you could jus or a mobile phone or whatever.


Although what what uh suddenly came into my head is , you know how they always take two A_A_ batteries which which is really not very efficient at all. Could it be possible to have uh , you know , like a rechargeable internal battery , like , well , like an M_P_ three player does ? With that you could jus or a mobile phone or whatever.

You could  you know , you just plug into a power source for a couple of hours , and then it's recharged for ages and ages and ages , and you don't have to worry with replacing A_A_ batteries ,


You could  you know , you just plug into a power source for a couple of hours , and then it's recharged for ages and ages and ages , and you don't have to worry with replacing A_A_ batteries ,


You could  you know , you just plug into a power source for a couple of hours , and then it's recharged for ages and ages and ages , and you don't have to worry with replacing A_A_ batteries ,

that has another element , which is if every time you're done using the remote you put it on a charger , then you  then it has a place.


that has another element , which is if every time you're done using the remote you put it on a charger , then you  then it has a place.


that has another element , which is if every time you're done using the remote you put it on a charger , then you  then it has a place.

You'd never need uh batteries would y uh yeah.


You'd never need uh batteries would y uh yeah.

And it's not stuck down the back of the sofa.


And it's not stuck down the back of the sofa.


And it's not stuck down the back of the sofa.

But then again I d I don't know if this is within our price range or not.


But then again I d I don't know if this is within our price range or not.


But then again I d I don't know if this is within our price range or not.

Well I uh think that's a very interesting idea , but um I'm not a very good industrial designer and I don't know much about what these things cost.  I'll do some research for the next meeting.


Well I uh think that's a very interesting idea , but um I'm not a very good industrial designer and I don't know much about what these things cost.  I'll do some research for the next meeting.

Well it's better than my idea about solar , probably.


Well it's better than my idea about solar , probably.

Well solar may not be so good when you're watching T_V_ in the night ,


Well solar may not be so good when you're watching T_V_ in the night ,


It would have to sor store up the energy


No , but just a rechargeable internal battery would probably  I mean it might cost more to  at first to develop and to install ,


No , but just a rechargeable internal battery would probably  I mean it might cost more to  at first to develop and to install ,

but for long-term use it'll be so much more convenient and economic than fiddling around trying to replace chunky A_A_ batteries and not having any in your kitchen drawer


but for long-term use it'll be so much more convenient and economic than fiddling around trying to replace chunky A_A_ batteries and not having any in your kitchen drawer


but for long-term use it'll be so much more convenient and economic than fiddling around trying to replace chunky A_A_ batteries and not having any in your kitchen drawer

So do you think we might make that a selling point if it was something that we found we could afford to develop ?


So do you think we might make that a selling point if it was something that we found we could afford to develop ?


'cause I'm thinking in terms of um uh  the  loss and breakage of um remotes , how much of that is is to do with it not really having a uh a home , a um a nest , a place to live ,


'cause I'm thinking in terms of um uh  the  loss and breakage of um remotes , how much of that is is to do with it not really having a uh a home , a um a nest , a place to live ,

Sort of have its little dock that you could put it in.


Sort of have its little dock that you could put it in.


Sort of have its little dock that you could put it in.

So if you can dock it , um you know , you could s argue that this is


So if you can dock it , um you know , you could s argue that this is

And the dock could look very fancy and that could be your inspiration of having it looking decent.


So if you can dock it , um you know , you could s argue that this is

And the dock could look very fancy and that could be your inspiration of having it looking decent.

Still I don't know if it's quite within our price range.


And the dock could look very fancy and that could be your inspiration of having it looking decent.

Still I don't know if it's quite within our price range.


Still I don't know if it's quite within our price range.

Mm. 'Cause you are talking about another component , like another piece of hardware.


Mm. 'Cause you are talking about another component , like another piece of hardware.


Are we agreed as to what our target group is though ? Pretty much , so that we'd be looking for the younger end.


Are we agreed as to what our target group is though ? Pretty much , so that we'd be looking for the younger end.

Well I I brought up some  exactly , but I think you raised some good questions about are there enough of these people out there , or are they making purchasing decisions ?


Well I I brought up some  exactly , but I think you raised some good questions about are there enough of these people out there , or are they making purchasing decisions ?


because I ag I agree that there there're people with uh how can I put it , more money than sense and who are liable to buy  something new ,


because I ag I agree that there there're people with uh how can I put it , more money than sense and who are liable to buy  something new ,

I I s usually put more money than brains.


because I ag I agree that there there're people with uh how can I put it , more money than sense and who are liable to buy  something new ,

I I s usually put more money than brains.

but   Bu but what I was gonna say was , although they they may be buying um , you know , personal music devices and all that ,


I I s usually put more money than brains.

but   Bu but what I was gonna say was , although they they may be buying um , you know , personal music devices and all that ,

Oh oh oh I'll make a note of that , Kate. Good , good comment.


but   Bu but what I was gonna say was , although they they may be buying um , you know , personal music devices and all that ,

Oh oh oh I'll make a note of that , Kate. Good , good comment.

are they necessarily buying T_V_ remote controls ? Because they probably live in a household that has a T_V_ if they're at the lower end of the age range ,


Oh oh oh I'll make a note of that , Kate. Good , good comment.

are they necessarily buying T_V_ remote controls ? Because they probably live in a household that has a T_V_ if they're at the lower end of the age range ,


are they necessarily buying T_V_ remote controls ? Because they probably live in a household that has a T_V_ if they're at the lower end of the age range ,


It might be good to know um uh who , you know , who's actually buying televisions and are we in a uh uh s region where people have more than one television in a home ?


It might be good to know um uh who , you know , who's actually buying televisions and are we in a uh uh s region where people have more than one television in a home ?

Mm. I think we've got a big hill to climb here , haven't we ? I mean we've gotta persuade people who've got a remote control 'cause it came with the telly that they should buy our product instead.


Mm. I think we've got a big hill to climb here , haven't we ? I mean we've gotta persuade people who've got a remote control 'cause it came with the telly that they should buy our product instead.


Or do we s make sure that it goes to the man through the manufacturer ? We sell to the manufacturer as the remote that goes with it.


Or do we s make sure that it goes to the man through the manufacturer ? We sell to the manufacturer as the remote that goes with it.

Right , good point. Yeah , yeah okay , yeah.


Right , good point. Yeah , yeah okay , yeah.


What would be a more efficient way of doing it ?


What would be a more efficient way of doing it ?

Yeah , and and some of our D_V_D_ players incidentally have them , because we have the relationship with our own department , but moreover we need to to go for the the manufacturers.


What would be a more efficient way of doing it ?

Yeah , and and some of our D_V_D_ players incidentally have them , because we have the relationship with our own department , but moreover we need to to go for the the manufacturers.

We're not gonna get any resolutions by the end of the day ,


Yeah , and and some of our D_V_D_ players incidentally have them , because we have the relationship with our own department , but moreover we need to to go for the the manufacturers.

We're not gonna get any resolutions by the end of the day ,


We're not gonna get any resolutions by the end of the day ,


Um the other thing that we're supposed to do is make decision on our functions. Our functions , we've so far decided , I think , that power , channel , volume make it attractive. Um it has to have an enter key and of course the number keys. It has to have big user-friendly buttons and sh n  definitely we wanna be inspired that the current  styles are just plain awful.


the enter key  I have a chart here that I didn't include. Um


Th yeah , th those are   felt like had a lot of charts.


Th yeah , th those are   felt like had a lot of charts.

Um actually we're , you know , we are almost a half hour out of the forty minutes , so we have to get close to finishing.


Th yeah , th those are   felt like had a lot of charts.

Um actually we're , you know , we are almost a half hour out of the forty minutes , so we have to get close to finishing.

Okay , I I  my only comment is I think maybe um we could somehow include an enter key in like a power key if power power was enter and pow that was my only  just really in terms of streamlining.


Th yeah , th those are   felt like had a lot of charts.

Um actually we're , you know , we are almost a half hour out of the forty minutes , so we have to get close to finishing.

Okay , I I  my only comment is I think maybe um we could somehow include an enter key in like a power key if power power was enter and pow that was my only  just really in terms of streamlining.

Ah. Mm-hmm. Okay. Enter , power as a s oh um a sum simultaneous key.


Um actually we're , you know , we are almost a half hour out of the forty minutes , so we have to get close to finishing.

Okay , I I  my only comment is I think maybe um we could somehow include an enter key in like a power key if power power was enter and pow that was my only  just really in terms of streamlining.

Ah. Mm-hmm. Okay. Enter , power as a s oh um a sum simultaneous key.


Okay , I I  my only comment is I think maybe um we could somehow include an enter key in like a power key if power power was enter and pow that was my only  just really in terms of streamlining.

Ah. Mm-hmm. Okay. Enter , power as a s oh um a sum simultaneous key.


Ah. Mm-hmm. Okay. Enter , power as a s oh um a sum simultaneous key.


I was re I was reading the chart to be honest.


I was re I was reading the chart to be honest.

how do you avoid switching the thing off when you actually wanna press enter ?


how do you avoid switching the thing off when you actually wanna press enter ?

if you're pressing enter , the the thing would already be on , and so maybe um when you press power , initially it turns it on , press power again and use that as an enter um


how do you avoid switching the thing off when you actually wanna press enter ?

if you're pressing enter , the the thing would already be on , and so maybe um when you press power , initially it turns it on , press power again and use that as an enter um

Then you'd have to have an off te off key.


how do you avoid switching the thing off when you actually wanna press enter ?

if you're pressing enter , the the thing would already be on , and so maybe um when you press power , initially it turns it on , press power again and use that as an enter um

Then you'd have to have an off te off key.

so you press power after you've um  well I was thinking maybe you  to turn it off you'd have to press power twice in succession ,


if you're pressing enter , the the thing would already be on , and so maybe um when you press power , initially it turns it on , press power again and use that as an enter um

Then you'd have to have an off te off key.

so you press power after you've um  well I was thinking maybe you  to turn it off you'd have to press power twice in succession ,


Then you'd have to have an off te off key.

so you press power after you've um  well I was thinking maybe you  to turn it off you'd have to press power twice in succession ,


so you press power after you've um  well I was thinking maybe you  to turn it off you'd have to press power twice in succession ,

and maybe power follows something like a channel up channel down power , and then that would make that choice.


and maybe power follows something like a channel up channel down power , and then that would make that choice.

It's not getting a bit complicated ? Could granny do this ,


It's not getting a bit complicated ? Could granny do this ,

Or y yeah. Or something that has a a turning dial , where at the far end is on or off.


Or y yeah. Or something that has a a turning dial , where at the far end is on or off.


I don't  um I wish. Anyway , uh  that was the only comment about um some of the the decisions people have made , what's most important.


I don't  um I wish. Anyway , uh  that was the only comment about um some of the the decisions people have made , what's most important.

It's definitely channel , volume , power.


I don't  um I wish. Anyway , uh  that was the only comment about um some of the the decisions people have made , what's most important.

It's definitely channel , volume , power.

Yeah , things like screen settings and audio settings , I would generally do them on the actual television itself ,


It's definitely channel , volume , power.

Yeah , things like screen settings and audio settings , I would generally do them on the actual television itself ,


It's definitely channel , volume , power.

Yeah , things like screen settings and audio settings , I would generally do them on the actual television itself ,

like here you have a you know , a little flap th with a little control panel on the actual box itself.


Yeah , things like screen settings and audio settings , I would generally do them on the actual television itself ,

like here you have a you know , a little flap th with a little control panel on the actual box itself.


like here you have a you know , a little flap th with a little control panel on the actual box itself.

I I wouldn't know how to do it using a remote control ,


I I wouldn't know how to do it using a remote control ,

so um I would say that they are definitely less relevant.


so um I would say that they are definitely less relevant.

Okay , well. Thanks for looking at that.


so um I would say that they are definitely less relevant.

Okay , well. Thanks for looking at that.

I guess easy to use is the other thing that we want 'em to be able to do.


Okay , well. Thanks for looking at that.

I guess easy to use is the other thing that we want 'em to be able to do.


Okay , well. Thanks for looking at that.

I guess easy to use is the other thing that we want 'em to be able to do.

As you said , you know , don't make it too hard for the granny.


I guess easy to use is the other thing that we want 'em to be able to do.

As you said , you know , don't make it too hard for the granny.


As you said , you know , don't make it too hard for the granny.


Um so are we agreed then of those things ? And let's go back to agenda


Um so are we agreed then of those things ? And let's go back to agenda

and hook me up. Mm. This oughta be fun. It probably won't go the first time , it'll probably be like a g mess. Come on. Uh it lost it off here.  Uh


Um so are we agreed then of those things ? And let's go back to agenda

and hook me up. Mm. This oughta be fun. It probably won't go the first time , it'll probably be like a g mess. Come on. Uh it lost it off here.  Uh

No , it was up there , but I couldn't see it down here. Mm. This time it should be both. There we go.


and hook me up. Mm. This oughta be fun. It probably won't go the first time , it'll probably be like a g mess. Come on. Uh it lost it off here.  Uh

No , it was up there , but I couldn't see it down here. Mm. This time it should be both. There we go.

How do you do that ? How do you make it do both ?


No , it was up there , but I couldn't see it down here. Mm. This time it should be both. There we go.

How do you do that ? How do you make it do both ?

Um you have to keep doing the financi the the F_N_ and F_ eight to  five minutes to finish ,


How do you do that ? How do you make it do both ?

Um you have to keep doing the financi the the F_N_ and F_ eight to  five minutes to finish ,


Um you have to keep doing the financi the the F_N_ and F_ eight to  five minutes to finish ,


we're ready to close. Um  will be completed q questionnaire , um then we'll have some time for individual work to continue our research um and I'll put some minutes of this meeting together. Um your individual assignments are for um Kate to do the components , for you , Steph , to do the user interface and for you the trend-watching. Um and each of us will get help from our coach. Are we agreed to get ourselves together and then have lunch ?


Then that's the end of this meeting. And I hope that's good enough for her  to tell her that's the end. Okay ?


Then that's the end of this meeting. And I hope that's good enough for her  to tell her that's the end. Okay ?

We didn't come to any sort of decision on the functions though.


Then that's the end of this meeting. And I hope that's good enough for her  to tell her that's the end. Okay ?

We didn't come to any sort of decision on the functions though.

Well I think I went over the functions and wrote them down and marked them.


We didn't come to any sort of decision on the functions though.

Well I think I went over the functions and wrote them down and marked them.


We didn't come to any sort of decision on the functions though.

Well I think I went over the functions and wrote them down and marked them.

Um that's what I went over and nobody was objecting to them.


Well I think I went over the functions and wrote them down and marked them.

Um that's what I went over and nobody was objecting to them.

Okay. Um and you'd mentioned  I I was just gonna say , could you reiterate the new project requirements ,


Um that's what I went over and nobody was objecting to them.

Okay. Um and you'd mentioned  I I was just gonna say , could you reiterate the new project requirements ,


Um that's what I went over and nobody was objecting to them.

Okay. Um and you'd mentioned  I I was just gonna say , could you reiterate the new project requirements ,

because it  they were  it has to be for a T_V_ , just to keep myself


Okay. Um and you'd mentioned  I I was just gonna say , could you reiterate the new project requirements ,

because it  they were  it has to be for a T_V_ , just to keep myself


because it  they were  it has to be for a T_V_ , just to keep myself


it's only to be for a T_V_ and it must include the corporate image , colour and slogan um


it's only to be for a T_V_ and it must include the corporate image , colour and slogan um

which I think is more in the user uh range , with Steph.


it's only to be for a T_V_ and it must include the corporate image , colour and slogan um

which I think is more in the user uh range , with Steph.

Mm. Sorry , what what actually are these  is that the yellow and black ?


which I think is more in the user uh range , with Steph.

Mm. Sorry , what what actually are these  is that the yellow and black ?


Mm. Sorry , what what actually are these  is that the yellow and black ?

From their  I'll just use it from their website.


From their  I'll just use it from their website.


Okay.  Well , let's start. What are we doing ? Oops.


we have presentations. So first , it's your turn.


Yes , well uh let's uh talk about the interface uh concept. Uh , first I'll uh I'll uh discuss the buttons we just chose , uh show you some samples , uh uh discuss some colours and design maybe , already. And uh my personal preferences.  Well we chose the power button to switch the television on and off. The bu uh the mute button to switch the volume on and o on and off. The channels buttons , one to nine , and uh off uh uh zero to nine , and the uh button to choose uh higher channels than nine. Uh the volume and channel quadrants , uh left and right , up and down arrows , to uh do the volume and channel. And the menu menu button to man manipulate the L_C_D_ uh display. Um , I found some uh interesting uh uh samples. Examples.


Yes , well uh let's uh talk about the interface uh concept. Uh , first I'll uh I'll uh discuss the buttons we just chose , uh show you some samples , uh uh discuss some colours and design maybe , already. And uh my personal preferences.  Well we chose the power button to switch the television on and off. The bu uh the mute button to switch the volume on and o on and off. The channels buttons , one to nine , and uh off uh uh zero to nine , and the uh button to choose uh higher channels than nine. Uh the volume and channel quadrants , uh left and right , up and down arrows , to uh do the volume and channel. And the menu menu button to man manipulate the L_C_D_ uh display. Um , I found some uh interesting uh uh samples. Examples.

Um , well uh what's pretty standard is uh that it's  that they're all pretty uh uh high uh


Yes , well uh let's uh talk about the interface uh concept. Uh , first I'll uh I'll uh discuss the buttons we just chose , uh show you some samples , uh uh discuss some colours and design maybe , already. And uh my personal preferences.  Well we chose the power button to switch the television on and off. The bu uh the mute button to switch the volume on and o on and off. The channels buttons , one to nine , and uh off uh uh zero to nine , and the uh button to choose uh higher channels than nine. Uh the volume and channel quadrants , uh left and right , up and down arrows , to uh do the volume and channel. And the menu menu button to man manipulate the L_C_D_ uh display. Um , I found some uh interesting uh uh samples. Examples.

Um , well uh what's pretty standard is uh that it's  that they're all pretty uh uh high uh

Yeah. Yeah. Large and and and pretty thin and uh and long.


Um , well uh what's pretty standard is uh that it's  that they're all pretty uh uh high uh

Yeah. Yeah. Large and and and pretty thin and uh and long.


Yeah. Yeah. Large and and and pretty thin and uh and long.

Um , power buttons are mostly at the top uh left or right. Um , well we see the the the same uh arrows. Like there. And uh  Yeah , well arrow b buttons can be blue. And what's interesting is the the the icons on the buttons. Some buttons have icons like the play and stop , but we don't use that. But uh , these we we have to choose the right icons , or or letters. Uh this is the V_ for volume , but they're both uh a V_.


Yeah. Yeah. Large and and and pretty thin and uh and long.

Um , power buttons are mostly at the top uh left or right. Um , well we see the the the same uh arrows. Like there. And uh  Yeah , well arrow b buttons can be blue. And what's interesting is the the the icons on the buttons. Some buttons have icons like the play and stop , but we don't use that. But uh , these we we have to choose the right icons , or or letters. Uh this is the V_ for volume , but they're both uh a V_.

So it's it's not really very uh clear what's the function of that.


Um , power buttons are mostly at the top uh left or right. Um , well we see the the the same uh arrows. Like there. And uh  Yeah , well arrow b buttons can be blue. And what's interesting is the the the icons on the buttons. Some buttons have icons like the play and stop , but we don't use that. But uh , these we we have to choose the right icons , or or letters. Uh this is the V_ for volume , but they're both uh a V_.

So it's it's not really very uh clear what's the function of that.


So it's it's not really very uh clear what's the function of that.

Can you go back one page ? For the uh menu , what do we use for that ? We don't have buttons for the menu.


Can you go back one page ? For the uh menu , what do we use for that ? We don't have buttons for the menu.


Can you go back one page ? For the uh menu , what do we use for that ? We don't have buttons for the menu.

Or we may have to use channel of the volume and channel .


Or we may have to use channel of the volume and channel .


Or or this. And that the menu button is okay.


Or or this. And that the menu button is okay.

Yeah but , has to be clear that you can use the arrows.


Yeah but , has to be clear that you can use the arrows.

Uh , so the  The icons on the arrows , as well , you mean.


Uh , so the  The icons on the arrows , as well , you mean.


Uh , so the  The icons on the arrows , as well , you mean.

Yeah. Uh , well that's something to uh think about.


Yeah. Uh , well that's something to uh think about.

Uh , maybe I'll have something in my uh presentation. And you will see it.


Uh , maybe I'll have something in my uh presentation. And you will see it.


Uh , maybe I'll have something in my uh presentation. And you will see it.

Um , well I don't I don't know if we have to discuss this already , or in the next uh meeting.


Um , well I don't I don't know if we have to discuss this already , or in the next uh meeting.

But uh , as we have to uh to to design the the case and the whole uh remote control in our uh our our corporate uh company uh uh colours and the logo , I would uh recommend a yellow case. Uh , round edges. The logo at the bottom. And uh , well maybe each each uh set of buttons uh has uh has his own colour. So , it's good. Uh , recognisable. K so , I think.


But uh , as we have to uh to to design the the case and the whole uh remote control in our uh our our corporate uh company uh uh colours and the logo , I would uh recommend a yellow case. Uh , round edges. The logo at the bottom. And uh , well maybe each each uh set of buttons uh has uh has his own colour. So , it's good. Uh , recognisable. K so , I think.


But uh  No , no , no. But this has to be has to be trendy and uh  and


But uh  No , no , no. But this has to be has to be trendy and uh  and

Uh , yeah so good uh good icons on the buttons , and uh and big buttons is my uh personal uh opinion.


Uh , yeah so good uh good icons on the buttons , and uh and big buttons is my uh personal uh opinion.


Uh , at first we will uh I will f uh say something about what younger people want ,


Uh , at first we will uh I will f uh say something about what younger people want ,

our uh group w uh w uh we want to uh sell our remote controls to. And then , I'll discuss what my opinion is about the costs , about uh what battery is in it , what kind of buttons also. First uh , the younger people , they want like soft mat uh materials and primary colours. Like , totally yellow , totally red. Uh , so it's visible. Uh , the shapes are curved and round , like uh you also said. Maybe it's nice to uh get a remote control not like all the other ones , straight and uh flat and long. But to give him the shape of your hand , so you  it's easier to use or something like that. But that's just an idea. And then , I'll have to discuss about the costs uh of all the things for the remote control. The battery , there are few options. Uh , I think the best option is to use uh the basic battery. So , everybody can buy it uh at the at the supermarket. Or use uh a k uh kinetic battery like uh within a watch. When you uh shake it a few times , it it's loaded. Uh , the the form of the remote control , I think it's also nice  have it curved. And maybe like it's hand-shaped. Uh , so uh you take it here in your hand and here are the buttons. Uh material , you use plastic. Hard plastic uh because uh  it won't have to burst uh like in the  in one time. And also rubber because the younger people like that , what we see in the research. Uh the push-buttons. We have one new thing uh discovered. It's a scroll push uh thing like a mouse. Maybe it's uh easy to use uh for the channels. When you want to go m move up , you just scroll up and click on the button , if you wanna see the next , uh if you wanna see that channel. And also for the mouse , uh for the volume , it's also uh easy to use. Just scroll a bit up , scroll a bit down. And that's also easy just w when you have a thing like this , and you get it here. You can do it with your thumb. And with your l left hand you can uh push the buttons


our uh group w uh w uh we want to uh sell our remote controls to. And then , I'll discuss what my opinion is about the costs , about uh what battery is in it , what kind of buttons also. First uh , the younger people , they want like soft mat uh materials and primary colours. Like , totally yellow , totally red. Uh , so it's visible. Uh , the shapes are curved and round , like uh you also said. Maybe it's nice to uh get a remote control not like all the other ones , straight and uh flat and long. But to give him the shape of your hand , so you  it's easier to use or something like that. But that's just an idea. And then , I'll have to discuss about the costs uh of all the things for the remote control. The battery , there are few options. Uh , I think the best option is to use uh the basic battery. So , everybody can buy it uh at the at the supermarket. Or use uh a k uh kinetic battery like uh within a watch. When you uh shake it a few times , it it's loaded. Uh , the the form of the remote control , I think it's also nice  have it curved. And maybe like it's hand-shaped. Uh , so uh you take it here in your hand and here are the buttons. Uh material , you use plastic. Hard plastic uh because uh  it won't have to burst uh like in the  in one time. And also rubber because the younger people like that , what we see in the research. Uh the push-buttons. We have one new thing uh discovered. It's a scroll push uh thing like a mouse. Maybe it's uh easy to use uh for the channels. When you want to go m move up , you just scroll up and click on the button , if you wanna see the next , uh if you wanna see that channel. And also for the mouse , uh for the volume , it's also uh easy to use. Just scroll a bit up , scroll a bit down. And that's also easy just w when you have a thing like this , and you get it here. You can do it with your thumb. And with your l left hand you can uh push the buttons


our uh group w uh w uh we want to uh sell our remote controls to. And then , I'll discuss what my opinion is about the costs , about uh what battery is in it , what kind of buttons also. First uh , the younger people , they want like soft mat uh materials and primary colours. Like , totally yellow , totally red. Uh , so it's visible. Uh , the shapes are curved and round , like uh you also said. Maybe it's nice to uh get a remote control not like all the other ones , straight and uh flat and long. But to give him the shape of your hand , so you  it's easier to use or something like that. But that's just an idea. And then , I'll have to discuss about the costs uh of all the things for the remote control. The battery , there are few options. Uh , I think the best option is to use uh the basic battery. So , everybody can buy it uh at the at the supermarket. Or use uh a k uh kinetic battery like uh within a watch. When you uh shake it a few times , it it's loaded. Uh , the the form of the remote control , I think it's also nice  have it curved. And maybe like it's hand-shaped. Uh , so uh you take it here in your hand and here are the buttons. Uh material , you use plastic. Hard plastic uh because uh  it won't have to burst uh like in the  in one time. And also rubber because the younger people like that , what we see in the research. Uh the push-buttons. We have one new thing uh discovered. It's a scroll push uh thing like a mouse. Maybe it's uh easy to use uh for the channels. When you want to go m move up , you just scroll up and click on the button , if you wanna see the next , uh if you wanna see that channel. And also for the mouse , uh for the volume , it's also uh easy to use. Just scroll a bit up , scroll a bit down. And that's also easy just w when you have a thing like this , and you get it here. You can do it with your thumb. And with your l left hand you can uh push the buttons

uh if you  push uh channel one , you can see channel one. The electrics um with a scroll push uh button , we must use regular uh chips. There are also uh simple chips. They are uh cheaper. Um , but then we have just a basic uh uh remote control , and I think there are a lot of those uh things , and people won't buy it any more. They have seen enough of it. And you have also advanced um chips. But that's with the L_C_D_ uh screen. And the costs will increase a lot more. And I think our budget is too low to use and an L_C_D_ , and the chip who is more expensive. And maybe it's also then uh thoughtful if we u uh use uh as um different kind of uh shapes for the  for remote control , that we then use the primary colours. Like , you get a yellow uh remote control , red one , blue one , et cetera. You have any more questions about this ? I think the main thing is we look at the costs.


uh if you  push uh channel one , you can see channel one. The electrics um with a scroll push uh button , we must use regular uh chips. There are also uh simple chips. They are uh cheaper. Um , but then we have just a basic uh uh remote control , and I think there are a lot of those uh things , and people won't buy it any more. They have seen enough of it. And you have also advanced um chips. But that's with the L_C_D_ uh screen. And the costs will increase a lot more. And I think our budget is too low to use and an L_C_D_ , and the chip who is more expensive. And maybe it's also then uh thoughtful if we u uh use uh as um different kind of uh shapes for the  for remote control , that we then use the primary colours. Like , you get a yellow uh remote control , red one , blue one , et cetera. You have any more questions about this ? I think the main thing is we look at the costs.


uh if you  push uh channel one , you can see channel one. The electrics um with a scroll push uh button , we must use regular uh chips. There are also uh simple chips. They are uh cheaper. Um , but then we have just a basic uh uh remote control , and I think there are a lot of those uh things , and people won't buy it any more. They have seen enough of it. And you have also advanced um chips. But that's with the L_C_D_ uh screen. And the costs will increase a lot more. And I think our budget is too low to use and an L_C_D_ , and the chip who is more expensive. And maybe it's also then uh thoughtful if we u uh use uh as um different kind of uh shapes for the  for remote control , that we then use the primary colours. Like , you get a yellow uh remote control , red one , blue one , et cetera. You have any more questions about this ? I think the main thing is we look at the costs.

And not too basic , not a basic remote control , who everybody already has.


And not too basic , not a basic remote control , who everybody already has.

Yeah. But , thi i uh  This is with an L_C_D_ ? No ,


Yeah. But , thi i uh  This is with an L_C_D_ ? No ,


But the L_C_D_ is easy when you use the scroll uh buttons. Then you can scroll , you see what number , and then you push.


But the L_C_D_ is easy when you use the scroll uh buttons. Then you can scroll , you see what number , and then you push.

Yeah. But then , what I say , the costs will uh get a lot higher.


But the L_C_D_ is easy when you use the scroll uh buttons. Then you can scroll , you see what number , and then you push.

Yeah. But then , what I say , the costs will uh get a lot higher.

But then it's not easy to use scroll uh wheel. If you don't


But the L_C_D_ is easy when you use the scroll uh buttons. Then you can scroll , you see what number , and then you push.

Yeah. But then , what I say , the costs will uh get a lot higher.

But then it's not easy to use scroll uh wheel. If you don't

Th then you'll see it on the television.


Yeah. But then , what I say , the costs will uh get a lot higher.

But then it's not easy to use scroll uh wheel. If you don't

Th then you'll see it on the television.

Hmm , yes. But then. Yeah , then you go one down one up. When you scroll.


But then it's not easy to use scroll uh wheel. If you don't

Th then you'll see it on the television.

Hmm , yes. But then. Yeah , then you go one down one up. When you scroll.

but l when you see a menu uh on the television , it's like you see uh one to twenty , you go uh uh s scroll up , and push number tw twenty. Yeah


Th then you'll see it on the television.

Hmm , yes. But then. Yeah , then you go one down one up. When you scroll.

but l when you see a menu uh on the television , it's like you see uh one to twenty , you go uh uh s scroll up , and push number tw twenty. Yeah

but like we said before , it has to be used on every television. Yeah So you may not be uh


Hmm , yes. But then. Yeah , then you go one down one up. When you scroll.

but l when you see a menu uh on the television , it's like you see uh one to twenty , you go uh uh s scroll up , and push number tw twenty. Yeah

but like we said before , it has to be used on every television. Yeah So you may not be uh


but l when you see a menu uh on the television , it's like you see uh one to twenty , you go uh uh s scroll up , and push number tw twenty. Yeah

but like we said before , it has to be used on every television. Yeah So you may not be uh

Mm-hmm. Yeah , I think the younger people will have newer televisions , which can provide our uh remote control.


but like we said before , it has to be used on every television. Yeah So you may not be uh

Mm-hmm. Yeah , I think the younger people will have newer televisions , which can provide our uh remote control.

Yeah but young people have to have all their uh room. And mostly they are smaller. So


Mm-hmm. Yeah , I think the younger people will have newer televisions , which can provide our uh remote control.

Yeah but young people have to have all their uh room. And mostly they are smaller. So

Yes. But that won't be a problem. I think.


Mm-hmm. Yeah , I think the younger people will have newer televisions , which can provide our uh remote control.

Yeah but young people have to have all their uh room. And mostly they are smaller. So

Yes. But that won't be a problem. I think.

Most the times that are not advanced televisions.


Yeah but young people have to have all their uh room. And mostly they are smaller. So

Yes. But that won't be a problem. I think.

Most the times that are not advanced televisions.

No , but then we'll get to the regular uh remote controls.


Yes. But that won't be a problem. I think.

Most the times that are not advanced televisions.

No , but then we'll get to the regular uh remote controls.

And I think , what I said , everybody has them uh has them already. And they go to a uh supermarket and buy them uh for two Euros. Uh , and ge and get the most cheapest uh thing. And I think we must look further to uh to devel d develop something news.


Most the times that are not advanced televisions.

No , but then we'll get to the regular uh remote controls.

And I think , what I said , everybody has them uh has them already. And they go to a uh supermarket and buy them uh for two Euros. Uh , and ge and get the most cheapest uh thing. And I think we must look further to uh to devel d develop something news.


No , but then we'll get to the regular uh remote controls.

And I think , what I said , everybody has them uh has them already. And they go to a uh supermarket and buy them uh for two Euros. Uh , and ge and get the most cheapest uh thing. And I think we must look further to uh to devel d develop something news.

Uh , can you give an indication in b uh in the cost difference between uh the chip with L_C_D_ or without ?


And I think , what I said , everybody has them uh has them already. And they go to a uh supermarket and buy them uh for two Euros. Uh , and ge and get the most cheapest uh thing. And I think we must look further to uh to devel d develop something news.

Uh , can you give an indication in b uh in the cost difference between uh the chip with L_C_D_ or without ?

I got it on my screen and it was uh higher. But I don't know uh how much higher.


Uh , can you give an indication in b uh in the cost difference between uh the chip with L_C_D_ or without ?

I got it on my screen and it was uh higher. But I don't know uh how much higher.


I got it on my screen and it was uh higher. But I don't know uh how much higher.

I think if we have an L_C_D_ , it will also sell a lot better.


I think if we have an L_C_D_ , it will also sell a lot better.


I think if we have an L_C_D_ , it will also sell a lot better.

And that might uh bring back the costs uh


I think if we have an L_C_D_ , it will also sell a lot better.

And that might uh bring back the costs uh

But then we'll  I think we must discuss who  uh what will be better. If we have a better shape of the um remote control , or better options on it. With a scroll menu , a w scroll thing , and a L_C_D_. And then a flat um remote control. Or , a more hand-shaped remote control , with scroll , without L_C_D_.


And that might uh bring back the costs uh

But then we'll  I think we must discuss who  uh what will be better. If we have a better shape of the um remote control , or better options on it. With a scroll menu , a w scroll thing , and a L_C_D_. And then a flat um remote control. Or , a more hand-shaped remote control , with scroll , without L_C_D_.

Yeah. Maybe you can look how how much it is for the L_C_D_.


But then we'll  I think we must discuss who  uh what will be better. If we have a better shape of the um remote control , or better options on it. With a scroll menu , a w scroll thing , and a L_C_D_. And then a flat um remote control. Or , a more hand-shaped remote control , with scroll , without L_C_D_.

Yeah. Maybe you can look how how much it is for the L_C_D_.


Yeah. Maybe you can look how how much it is for the L_C_D_.

Uh  Note that the push-button requires a simple chip chip. A scroll wheel requires minimally a regular chip , which is a higher price range. The display requires a advanced chip , which is which in turn is more expensive than the regular chip.


Uh  Note that the push-button requires a simple chip chip. A scroll wheel requires minimally a regular chip , which is a higher price range. The display requires a advanced chip , which is which in turn is more expensive than the regular chip.


Mm. So  So  Yeah. So , my uh presentation is about trend-watching. Uh , I did some trend-watching. It's very important to uh keep up with latest trends.  'Cause if you don't , you won't sell. So , well how we did do that ? Uh , well we made an investigation of the market , by Trendwatchers. They uh watch in uh cities like uh Paris and Milan. Of course , well known for their uh trend  uh trends. And well , uh what did you find ? Uh , we have two groups , young and trendy , and the old and rich. Well th and the young and trendy , they uh they starting to like uh fruit and vegetables uh as a theme for n uh clothes , shoes , and also uh products. And um , material ? That should feel  have uh a spongy feeling. And to get a feeling for what it is , uh here is an image of it. Then the old and rich. They like uh dark colours , and simple , recognisable shapes.


Mm. So  So  Yeah. So , my uh presentation is about trend-watching. Uh , I did some trend-watching. It's very important to uh keep up with latest trends.  'Cause if you don't , you won't sell. So , well how we did do that ? Uh , well we made an investigation of the market , by Trendwatchers. They uh watch in uh cities like uh Paris and Milan. Of course , well known for their uh trend  uh trends. And well , uh what did you find ? Uh , we have two groups , young and trendy , and the old and rich. Well th and the young and trendy , they uh they starting to like uh fruit and vegetables uh as a theme for n uh clothes , shoes , and also uh products. And um , material ? That should feel  have uh a spongy feeling. And to get a feeling for what it is , uh here is an image of it. Then the old and rich. They like uh dark colours , and simple , recognisable shapes.

And um , they also like uh familiar material , uh especially wood. Now , another picture.