That's really  that's the cost of the material and lab wow , that's really outstanding.

Yep. Yeah.   But anyhow , still we are under control , okay , so what uh I will do is I will try to negotiate with the vendors , okay , to get uh the production cost less , okay , so then we can save some money , okay , to put into th our marketing or uh you know the promotions , whatever , okay , so that uh I will look after. I will speak to the management and how to get uh you know some more uh cost down.

If we can go to to my display. And we'll come back to yours


Yep. Yeah.   But anyhow , still we are under control , okay , so what uh I will do is I will try to negotiate with the vendors , okay , to get uh the production cost less , okay , so then we can save some money , okay , to put into th our marketing or uh you know the promotions , whatever , okay , so that uh I will look after. I will speak to the management and how to get uh you know some more uh cost down.

If we can go to to my display. And we'll come back to yours

just to give everybody an idea of the market. So now I'm gonna scare everybody out of this project.


If we can go to to my display. And we'll come back to yours

just to give everybody an idea of the market. So now I'm gonna scare everybody out of this project.


just to give everybody an idea of the market. So now I'm gonna scare everybody out of this project.


just to give everybody an idea of the market. So now I'm gonna scare everybody out of this project.

Yep The four gives me  it's gotta be uh TrendWatch.


Yep The four gives me  it's gotta be uh TrendWatch.


if it's not  it's not the right one. No , no we g no , that's the same one. You have to go back and find another one. Whatever name it popped up under.


if it's not  it's not the right one. No , no we g no , that's the same one. You have to go back and find another one. Whatever name it popped up under.

Uh functional , try functional , it might not be it either , but we'll see.


Uh functional , try functional , it might not be it either , but we'll see.

Yep , that's it. So we'll go screen by screen.


Yep , that's it. So we'll go screen by screen.

Although  since uh we need to have some type of idea on a market uh we had independent study that says it  this this market has an availability to absorb eight mi eight million units per year. Okay ? Our internal company evaluation puts it between eight to nine million which is approximately the same as the independent study.


Although  since uh we need to have some type of idea on a market uh we had independent study that says it  this this market has an availability to absorb eight mi eight million units per year. Okay ? Our internal company evaluation puts it between eight to nine million which is approximately the same as the independent study.

So if we continue , we'll look at the findings. Next screen.  Which means that uh if we have a target of two million would the company has to take twenty five percent of the market in the first year ,


So if we continue , we'll look at the findings. Next screen.  Which means that uh if we have a target of two million would the company has to take twenty five percent of the market in the first year ,


Mayb maybe they already expected something.


Mayb maybe they already expected something.

So , if we put an inflated price of fifty Euro at a production cost that cannot exceed twenty-five Euro , okay , we're already in that that price , okay ,


Mayb maybe they already expected something.

So , if we put an inflated price of fifty Euro at a production cost that cannot exceed twenty-five Euro , okay , we're already in that that price , okay ,

with transport , promotion , labour , because we hav  gi included the promotion in the cost , transport for the material to the stores or whatever how however we're gonna break this down between our our retailers.


So , if we put an inflated price of fifty Euro at a production cost that cannot exceed twenty-five Euro , okay , we're already in that that price , okay ,

with transport , promotion , labour , because we hav  gi included the promotion in the cost , transport for the material to the stores or whatever how however we're gonna break this down between our our retailers.


with transport , promotion , labour , because we hav  gi included the promotion in the cost , transport for the material to the stores or whatever how however we're gonna break this down between our our retailers.

Twenty-five percent of the market to get to two million units. At two million units , we have to have a profit of twenty-five Euro per unit to get to the fifty million unit Eu Euro profit.


Twenty-five percent of the market to get to two million units. At two million units , we have to have a profit of twenty-five Euro per unit to get to the fifty million unit Eu Euro profit.

Okay ? So , obviously we w w I just did a run down the evaluation of the form , the fan uh the fancy stylishness of the  of the unit , the ease of use , speech recognition , cost , we've gone through these. Now , the company must evaluate the feasibility of being able to take enough of the market to justify in production. Or we project this over two years , but being that the market changes very very quickly , maybe there's no more interest in buying this thing in eighteen months from now.


Okay ? So , obviously we w w I just did a run down the evaluation of the form , the fan uh the fancy stylishness of the  of the unit , the ease of use , speech recognition , cost , we've gone through these. Now , the company must evaluate the feasibility of being able to take enough of the market to justify in production. Or we project this over two years , but being that the market changes very very quickly , maybe there's no more interest in buying this thing in eighteen months from now.

So , now we have to come up with a decision.


So , now we have to come up with a decision.

Can the company sell two million units ?


Can the company sell two million units ?


Uh uh um I would uh like to explore the possibility of using um alternative um delivery and sales channel which would be um to use the internet for promotion and ordering


Uh uh um I would uh like to explore the possibility of using um alternative um delivery and sales channel which would be um to use the internet for promotion and ordering

and then to drop-ship the p product to the customer's residence.


and then to drop-ship the p product to the customer's residence.


and then to drop-ship the p product to the customer's residence.

That way you have no storage , you have no um  you do have transportation , still have the labour cost ,


That way you have no storage , you have no um  you do have transportation , still have the labour cost ,

but you don't have the transport to the uh point of sale.


but you don't have the transport to the uh point of sale.


Yeah. You can do a shipping centre somewhere , or strategically place shipping centres to minimise distance costs.


Yeah. You can do a shipping centre somewhere , or strategically place shipping centres to minimise distance costs.

Right , like Amazon. In fact , we should sell through Amazon ,


Right , like Amazon. In fact , we should sell through Amazon ,


Ah , we we're do you know , selling a unique product uh.


Ah , we we're do you know , selling a unique product uh.

That actually makes more sense if we're gonna make it so highly customisable , 'cause on the web people can look at the different options they have , see maybe what other people have done , what the range of possibility as ,


That actually makes more sense if we're gonna make it so highly customisable , 'cause on the web people can look at the different options they have , see maybe what other people have done , what the range of possibility as ,

There are several companies that have gone that way.


That actually makes more sense if we're gonna make it so highly customisable , 'cause on the web people can look at the different options they have , see maybe what other people have done , what the range of possibility as ,

There are several companies that have gone that way.

whereas if you're in a store , you can't  unless you're a highly imaginative person , you may not really know what it is you want ,


There are several companies that have gone that way.

whereas if you're in a store , you can't  unless you're a highly imaginative person , you may not really know what it is you want ,


There are several companies that have gone that way.

whereas if you're in a store , you can't  unless you're a highly imaginative person , you may not really know what it is you want ,

whereas on the web , if you have a bunch of pictures , it can sort of trigger ideas and


whereas if you're in a store , you can't  unless you're a highly imaginative person , you may not really know what it is you want ,

whereas on the web , if you have a bunch of pictures , it can sort of trigger ideas and

Mm-hmm. And you can even have an  a movie that you can rotate the object and look at the di the only thing that you're missing really is the weight.


whereas on the web , if you have a bunch of pictures , it can sort of trigger ideas and

Mm-hmm. And you can even have an  a movie that you can rotate the object and look at the di the only thing that you're missing really is the weight.


Mm-hmm. And you can even have an  a movie that you can rotate the object and look at the di the only thing that you're missing really is the weight.


We're getting used to that. It's not quite like trying on a shoe , but people are getting used to buying things online that they can't touch before buying.


We're getting used to that. It's not quite like trying on a shoe , but people are getting used to buying things online that they can't touch before buying.

There are several that have gone through with the watches , too. You can customise a watch , you can see how it is at the f at the end of the production ,


There are several that have gone through with the watches , too. You can customise a watch , you can see how it is at the f at the end of the production ,


There are several that have gone through with the watches , too. You can customise a watch , you can see how it is at the f at the end of the production ,

you can change it uh  There's a lot of online that's  that is doing this now.


you can change it uh  There's a lot of online that's  that is doing this now.


you can change it uh  There's a lot of online that's  that is doing this now.

And when you're rotating , you'll look behind and look this way uh  it's possible to do with this , maybe there's a possibility of selling more than two million units in one year , which could  you know , feasibili feasibility uh lower the price of the unit.


And when you're rotating , you'll look behind and look this way uh  it's possible to do with this , maybe there's a possibility of selling more than two million units in one year , which could  you know , feasibili feasibility uh lower the price of the unit.


I don't think that's uh not possible , it's uh  okay then , l uh let's wait for the production , okay , then uh you can evaluate the product , so how it looks like technically and uh how it look like uh the real.


I don't think that's uh not possible , it's uh  okay then , l uh let's wait for the production , okay , then uh you can evaluate the product , so how it looks like technically and uh how it look like uh the real.

'Cause I mean production evaluation can be very very quick or very very long.


I don't think that's uh not possible , it's uh  okay then , l uh let's wait for the production , okay , then uh you can evaluate the product , so how it looks like technically and uh how it look like uh the real.

'Cause I mean production evaluation can be very very quick or very very long.

Oh but  Yes it's it's very quick , of course. It will uh come back in two weeks , okay , it will be ready in two weeks.


'Cause I mean production evaluation can be very very quick or very very long.

Oh but  Yes it's it's very quick , of course. It will uh come back in two weeks , okay , it will be ready in two weeks.


Oh but  Yes it's it's very quick , of course. It will uh come back in two weeks , okay , it will be ready in two weeks.


Yes , the prototype uh  prototype product evaluation.


Yes , the prototype uh  prototype product evaluation.

In um  We probably should do some market tests uh once we have the prototypes and do some orders and things like that and test-market it.


In um  We probably should do some market tests uh once we have the prototypes and do some orders and things like that and test-market it.


Mm that'd have to be thrown out on the market for people to get an idea ,


Mm that'd have to be thrown out on the market for people to get an idea ,

So you can take a minimum two weeks to a maximum four weeks.


Mm that'd have to be thrown out on the market for people to get an idea ,

So you can take a minimum two weeks to a maximum four weeks.

Mm-hmm. Think minimum two weeks if we're gonna develop prototypes and then try to take them to different places and see how people use


So you can take a minimum two weeks to a maximum four weeks.

Mm-hmm. Think minimum two weeks if we're gonna develop prototypes and then try to take them to different places and see how people use


Mm-hmm. Think minimum two weeks if we're gonna develop prototypes and then try to take them to different places and see how people use


Mm-hmm. Think minimum two weeks if we're gonna develop prototypes and then try to take them to different places and see how people use

Yeah , because we we are not going to do it in uh our factory , okay , so we can give it a product evalua


Yeah , because we we are not going to do it in uh our factory , okay , so we can give it a product evalua

No no. We definitely shouldn't do it in our factory.


Yeah , because we we are not going to do it in uh our factory , okay , so we can give it a product evalua

No no. We definitely shouldn't do it in our factory.

So we'll do it in the other place , and I don't think it's take more than four weeks time. Or uh  Okay , so then the real production we will start once we product evaluation , okay , then uh it's approve from uh the technical team and uh your team , okay , uh from the management , then we can launch in the market. Hm ?


No no. We definitely shouldn't do it in our factory.

So we'll do it in the other place , and I don't think it's take more than four weeks time. Or uh  Okay , so then the real production we will start once we product evaluation , okay , then uh it's approve from uh the technical team and uh your team , okay , uh from the management , then we can launch in the market. Hm ?


So we'll do it in the other place , and I don't think it's take more than four weeks time. Or uh  Okay , so then the real production we will start once we product evaluation , okay , then uh it's approve from uh the technical team and uh your team , okay , uh from the management , then we can launch in the market. Hm ?

S Any any other uh questions or uh comments to be discuss ?


S Any any other uh questions or uh comments to be discuss ?


I think we pretty much covered everything.


I think we pretty much covered everything.

Well I was just wondering about if we're gonna do a product evaluation then what about time for redesign if the users come back and tell us no this is bad , this is bad , we want this done differently.


Well I was just wondering about if we're gonna do a product evaluation then what about time for redesign if the users come back and tell us no this is bad , this is bad , we want this done differently.

Okay uh , let's take like this. Let's proceed with this model , okay , for the for the marketing direction , okay.


Well I was just wondering about if we're gonna do a product evaluation then what about time for redesign if the users come back and tell us no this is bad , this is bad , we want this done differently.

Okay uh , let's take like this. Let's proceed with this model , okay , for the for the marketing direction , okay.

So no more changes will be made , okay , in this  the basic design. Okay ? So we will introduce m this model and uh let's introduce in the market and let's take the feedback from the customers , then we can uh go for the


Okay uh , let's take like this. Let's proceed with this model , okay , for the for the marketing direction , okay.

So no more changes will be made , okay , in this  the basic design. Okay ? So we will introduce m this model and uh let's introduce in the market and let's take the feedback from the customers , then we can uh go for the


So no more changes will be made , okay , in this  the basic design. Okay ? So we will introduce m this model and uh let's introduce in the market and let's take the feedback from the customers , then we can uh go for the

Okay. There's no end , there's not limit.


Okay. There's no end , there's not limit.

The problem is there might not be a second generation if the first generation flops for some silly reason that we haven't thought of.


The problem is there might not be a second generation if the first generation flops for some silly reason that we haven't thought of.

Okay. Well , every customer , okay , they have their own ideas , they have their own test , okay , so there's no end , there's no limit.


Okay. Well , every customer , okay , they have their own ideas , they have their own test , okay , so there's no end , there's no limit.


Okay. Well , every customer , okay , they have their own ideas , they have their own test , okay , so there's no end , there's no limit.

No , but there's a difference between releasing a product that has been minimally tested and fine-tuned to suit a general range of requirements versus releasing a product that we think will work but we don't really have anything to back it up.


No , but there's a difference between releasing a product that has been minimally tested and fine-tuned to suit a general range of requirements versus releasing a product that we think will work but we don't really have anything to back it up.

Yeah , so that's the reason you are here for uh the design , okay , I hope you made a good design.


Yeah , so that's the reason you are here for uh the design , okay , I hope you made a good design.

I mean the whole point of user evaluation is to see what real people need. We have our own motivations in mind , we have our own ideas in mind , but that doesn't mean that that's what's gonna sell.


Yeah , so that's the reason you are here for uh the design , okay , I hope you made a good design.

I mean the whole point of user evaluation is to see what real people need. We have our own motivations in mind , we have our own ideas in mind , but that doesn't mean that that's what's gonna sell.

Yeah , but uh see , we ought to take a few considerations , okay , one is the price consideration , one is future consideration , okay , like uh you can eat uh  you can all eat more chi I can eat more chilli , okay , so i it's a depends on the individual taste , you know ,


I mean the whole point of user evaluation is to see what real people need. We have our own motivations in mind , we have our own ideas in mind , but that doesn't mean that that's what's gonna sell.

Yeah , but uh see , we ought to take a few considerations , okay , one is the price consideration , one is future consideration , okay , like uh you can eat uh  you can all eat more chi I can eat more chilli , okay , so i it's a depends on the individual taste , you know ,

so we have we have to balance somewhere.


I mean the whole point of user evaluation is to see what real people need. We have our own motivations in mind , we have our own ideas in mind , but that doesn't mean that that's what's gonna sell.

Yeah , but uh see , we ought to take a few considerations , okay , one is the price consideration , one is future consideration , okay , like uh you can eat uh  you can all eat more chi I can eat more chilli , okay , so i it's a depends on the individual taste , you know ,

so we have we have to balance somewhere.

Yeah , of course. I'm just trying to point out that I think that your evaluation and redesign turnaround time is too short  well you have no redesign  not you personally , but in the project we have no redesign time and


Yeah , but uh see , we ought to take a few considerations , okay , one is the price consideration , one is future consideration , okay , like uh you can eat uh  you can all eat more chi I can eat more chilli , okay , so i it's a depends on the individual taste , you know ,

so we have we have to balance somewhere.

Yeah , of course. I'm just trying to point out that I think that your evaluation and redesign turnaround time is too short  well you have no redesign  not you personally , but in the project we have no redesign time and


so we have we have to balance somewhere.

Yeah , of course. I'm just trying to point out that I think that your evaluation and redesign turnaround time is too short  well you have no redesign  not you personally , but in the project we have no redesign time and


Yeah , of course. I'm just trying to point out that I think that your evaluation and redesign turnaround time is too short  well you have no redesign  not you personally , but in the project we have no redesign time and


Ed , d do you know what season of the year or time of the year is the most important for T_V_ remote control sales ?


Ed , d do you know what season of the year or time of the year is the most important for T_V_ remote control sales ?

Would it be the Christmas season by any chance ?


Would it be the Christmas season by any chance ?


Would it be the Christmas season by any chance ?

Right before the Eur  the World Cup.  World soccer. World Cup soccer ,


Right before the Eur  the World Cup.  World soccer. World Cup soccer ,


they need those things that they have their hands g occupied and they need to be able to talk to the con remote control.


they need those things that they have their hands g occupied and they need to be able to talk to the con remote control.

So I think what we need to do is perhaps to synchronise the final  the the launch of a user-tested device with some  special event.


So I think what we need to do is perhaps to synchronise the final  the the launch of a user-tested device with some  special event.


so that gives us a little more time perhaps then we anticipated , because I don't know when the World Cup is , but I'm sure there's gonna be one.


so that gives us a little more time perhaps then we anticipated , because I don't know when the World Cup is , but I'm sure there's gonna be one.

Or another  m major sports event. Probably not the um the football games coming up the end of January. I think that might be a little too aggressive um ,


Or another  m major sports event. Probably not the um the football games coming up the end of January. I think that might be a little too aggressive um ,


Or another  m major sports event. Probably not the um the football games coming up the end of January. I think that might be a little too aggressive um ,

but , so , I'm just ig uh pointing out a uh a strategy to uh do some additional user testing


but , so , I'm just ig uh pointing out a uh a strategy to uh do some additional user testing


but , so , I'm just ig uh pointing out a uh a strategy to uh do some additional user testing

pri and then to launch um at a a major sports event


pri and then to launch um at a a major sports event


That's actually good place to advertise it too.


That's actually good place to advertise it too.

There might be some motion pictures that are coming out um  that are coming out on D_V_D_ that uh they need to have a m special remote control to work with it , so we could maybe work out a campaign with uh with Sony Pictures for example.


There might be some motion pictures that are coming out um  that are coming out on D_V_D_ that uh they need to have a m special remote control to work with it , so we could maybe work out a campaign with uh with Sony Pictures for example.


There might be some motion pictures that are coming out um  that are coming out on D_V_D_ that uh they need to have a m special remote control to work with it , so we could maybe work out a campaign with uh with Sony Pictures for example.

Maybe some management has got uh relationships there we can leverage.


Maybe some management has got uh relationships there we can leverage.

Yes , the  that of course uh I will convince the management to do that , okay.


Yes , the  that of course uh I will convince the management to do that , okay.

It's just something to to keep in mind , 'cause it's really really important.


It's just something to to keep in mind , 'cause it's really really important.

A lot of products have gone out there without being properly user-tested and completely flopped , when in fact it gets re-released a few years down the line with proper testing and it takes off like crazy.


It's just something to to keep in mind , 'cause it's really really important.

A lot of products have gone out there without being properly user-tested and completely flopped , when in fact it gets re-released a few years down the line with proper testing and it takes off like crazy.

Disposable diapers is an example of that in fact.


A lot of products have gone out there without being properly user-tested and completely flopped , when in fact it gets re-released a few years down the line with proper testing and it takes off like crazy.

Disposable diapers is an example of that in fact.


A lot of products have gone out there without being properly user-tested and completely flopped , when in fact it gets re-released a few years down the line with proper testing and it takes off like crazy.

Disposable diapers is an example of that in fact.

Yes , it is one of the first consumer products that was launched about thirty years  that was a disposable consumer product ,


Disposable diapers is an example of that in fact.

Yes , it is one of the first consumer products that was launched about thirty years  that was a disposable consumer product ,


Yes , it is one of the first consumer products that was launched about thirty years  that was a disposable consumer product ,

and uh people  the market hadn't really  gotten on to the concept that you could use something and then throw it away , 'cause it wasn't uh


and uh people  the market hadn't really  gotten on to the concept that you could use something and then throw it away , 'cause it wasn't uh

but then when they re-launched them thirty years later , they were virtually the same design ,


and uh people  the market hadn't really  gotten on to the concept that you could use something and then throw it away , 'cause it wasn't uh

but then when they re-launched them thirty years later , they were virtually the same design ,

but people had gotten the throw-away , you know , paper cups and napki y all kinds of things that they hadn't um  so , you're right , timing is very important ,


but then when they re-launched them thirty years later , they were virtually the same design ,

but people had gotten the throw-away , you know , paper cups and napki y all kinds of things that they hadn't um  so , you're right , timing is very important ,


but people had gotten the throw-away , you know , paper cups and napki y all kinds of things that they hadn't um  so , you're right , timing is very important ,


I think he can promote the the brand value and the product value.


I think he can promote the the brand value and the product value.

That's right. It's gonna be very important to the company.


I think he can promote the the brand value and the product value.

That's right. It's gonna be very important to the company.

Yes. We are behind the scene and he is the front screen , so.


That's right. It's gonna be very important to the company.

Yes. We are behind the scene and he is the front screen , so.


Yes. We are behind the scene and he is the front screen , so.


You look very relaxed , considering h you know , the uh the weight on your shoulders , yeah.


You look very relaxed , considering h you know , the uh the weight on your shoulders , yeah.

Okay , so then uh let's come to the closing and uh are the costs within the budget


Okay , so then uh let's come to the closing and uh are the costs within the budget

and uh is the product evaluated , okay , so that will uh come soon. Okay for uh  but our time being , so thanks for all your efforts and great work and uh great design and uh let's leave it to the Ed for later for once production is over and the meantime let's celebrate. So let's meet up uh this evening to hang up for some party.


and uh is the product evaluated , okay , so that will uh come soon. Okay for uh  but our time being , so thanks for all your efforts and great work and uh great design and uh let's leave it to the Ed for later for once production is over and the meantime let's celebrate. So let's meet up uh this evening to hang up for some party.


Uh welcome back after lunch , I hope uh you had a good lunch together. For uh this meeting the main agenda okay uh to discuss about the conceptual design meeting. Okay and the agenda will be the opening and uh  that's uh  the product manager or secretary that's me and uh the presentations from the Christine and uh Agnes and from Mister Ed. And finally in this meeting we have to decide

and we are to take a decision on the remote control concept and uh the functional design So we have forty minutes , I think it's uh little bit uh low , but I I hope we can finish it up  so I'll handle to the the functional team , to the Christine , okay , to discuss about uh the components concept.

Okay. So uh , if you could open the PowerPoint presentation.


and we are to take a decision on the remote control concept and uh the functional design So we have forty minutes , I think it's uh little bit uh low , but I I hope we can finish it up  so I'll handle to the the functional team , to the Christine , okay , to discuss about uh the components concept.

Okay. So uh , if you could open the PowerPoint presentation.


Okay. So uh , if you could open the PowerPoint presentation.


So uh can we put it in slide show mode ? Yeah.


So uh can we put it in slide show mode ? Yeah.

Right here , is that little  that one , yes please.


Right here , is that little  that one , yes please.


Right here , is that little  that one , yes please.

we were looking he specifically at the components uh  the following components , uh the case , the power supply , uh the means of communications with the television set. In instance we had talked about using some sort of speech recognition ,


we were looking he specifically at the components uh  the following components , uh the case , the power supply , uh the means of communications with the television set. In instance we had talked about using some sort of speech recognition ,

you have to have microphone  well no you don't actually I haven't  have to have microphone in the device , but um maybe you do have it a a way


you have to have microphone  well no you don't actually I haven't  have to have microphone in the device , but um maybe you do have it a a way

and um , so it could be in the television set , could be in the device , but somewhere you have to put the microphone , um and a w a way of making beeps or sounds so you can find it when it's gets lost. Um so the other w thing that we  So. Our method for going about this is we've looked at uh the histo hi historical record , what's worked , what hasn't and then we also um  we wanted to evaluate some new materials


and um , so it could be in the television set , could be in the device , but somewhere you have to put the microphone , um and a w a way of making beeps or sounds so you can find it when it's gets lost. Um so the other w thing that we  So. Our method for going about this is we've looked at uh the histo hi historical record , what's worked , what hasn't and then we also um  we wanted to evaluate some new materials

and we contacted manufacturing for their input because , course , we m might  come up and choose the material that then manufacturing didn't have the technologies or capabilities to offer us , so uh this is the approach that we took during our um  our research.


and um , so it could be in the television set , could be in the device , but somewhere you have to put the microphone , um and a w a way of making beeps or sounds so you can find it when it's gets lost. Um so the other w thing that we  So. Our method for going about this is we've looked at uh the histo hi historical record , what's worked , what hasn't and then we also um  we wanted to evaluate some new materials

and we contacted manufacturing for their input because , course , we m might  come up and choose the material that then manufacturing didn't have the technologies or capabilities to offer us , so uh this is the approach that we took during our um  our research.

So um for the case , um we told we were making a specifica specific assumption that it would be curved in design.


and um , so it could be in the television set , could be in the device , but somewhere you have to put the microphone , um and a w a way of making beeps or sounds so you can find it when it's gets lost. Um so the other w thing that we  So. Our method for going about this is we've looked at uh the histo hi historical record , what's worked , what hasn't and then we also um  we wanted to evaluate some new materials

and we contacted manufacturing for their input because , course , we m might  come up and choose the material that then manufacturing didn't have the technologies or capabilities to offer us , so uh this is the approach that we took during our um  our research.

So um for the case , um we told we were making a specifica specific assumption that it would be curved in design.

Course , you know , I wanted it to be expandable and shrinkable , but um that uh doesn't seem to b be one of the choic non-option we can uh  we can really seriously explore ,


and we contacted manufacturing for their input because , course , we m might  come up and choose the material that then manufacturing didn't have the technologies or capabilities to offer us , so uh this is the approach that we took during our um  our research.

So um for the case , um we told we were making a specifica specific assumption that it would be curved in design.

Course , you know , I wanted it to be expandable and shrinkable , but um that uh doesn't seem to b be one of the choic non-option we can uh  we can really seriously explore ,

so then we were thinking about um rubber , but um unfortunately that's been eliminated because of the heat uh factor


So um for the case , um we told we were making a specifica specific assumption that it would be curved in design.

Course , you know , I wanted it to be expandable and shrinkable , but um that uh doesn't seem to b be one of the choic non-option we can uh  we can really seriously explore ,

so then we were thinking about um rubber , but um unfortunately that's been eliminated because of the heat uh factor

and th um there might be some  problems with the m uh how it's   uh goes with the board.  Uh and uh then th plastic also has this problem of melting and it's brittle  it gets brittle after a while ,


Course , you know , I wanted it to be expandable and shrinkable , but um that uh doesn't seem to b be one of the choic non-option we can uh  we can really seriously explore ,

so then we were thinking about um rubber , but um unfortunately that's been eliminated because of the heat uh factor

and th um there might be some  problems with the m uh how it's   uh goes with the board.  Uh and uh then th plastic also has this problem of melting and it's brittle  it gets brittle after a while ,

so um we still had titanium and and wood available , but um unfortunately uh uh titanium's also been eliminated uh ,


so then we were thinking about um rubber , but um unfortunately that's been eliminated because of the heat uh factor

and th um there might be some  problems with the m uh how it's   uh goes with the board.  Uh and uh then th plastic also has this problem of melting and it's brittle  it gets brittle after a while ,

so um we still had titanium and and wood available , but um unfortunately uh uh titanium's also been eliminated uh ,

the m people in manufacturing said that you couldn't make d curved cases out of titanium , although how  Apple did it with th PowerBook I'm not su quite sure but uh nevertheless um they've eliminated all of our options except wood.


and th um there might be some  problems with the m uh how it's   uh goes with the board.  Uh and uh then th plastic also has this problem of melting and it's brittle  it gets brittle after a while ,

so um we still had titanium and and wood available , but um unfortunately uh uh titanium's also been eliminated uh ,

the m people in manufacturing said that you couldn't make d curved cases out of titanium , although how  Apple did it with th PowerBook I'm not su quite sure but uh nevertheless um they've eliminated all of our options except wood.


so um we still had titanium and and wood available , but um unfortunately uh uh titanium's also been eliminated uh ,

the m people in manufacturing said that you couldn't make d curved cases out of titanium , although how  Apple did it with th PowerBook I'm not su quite sure but uh nevertheless um they've eliminated all of our options except wood.


the m people in manufacturing said that you couldn't make d curved cases out of titanium , although how  Apple did it with th PowerBook I'm not su quite sure but uh nevertheless um they've eliminated all of our options except wood.

And a as she said , it's an environmentally friendly uh material , so we're  we're  currently uh proposing ,


And a as she said , it's an environmentally friendly uh material , so we're  we're  currently uh proposing ,

uh we'll get to all my personal preferences in just a second.


And a as she said , it's an environmentally friendly uh material , so we're  we're  currently uh proposing ,

uh we'll get to all my personal preferences in just a second.

So then there's this other matter of the chips and um well we could use a simple design on the board ,


And a as she said , it's an environmentally friendly uh material , so we're  we're  currently uh proposing ,

uh we'll get to all my personal preferences in just a second.

So then there's this other matter of the chips and um well we could use a simple design on the board ,

uh these simple chips , but that's only works for the bu you don't get very much um intelligence with this simple one. And um then there was the regular which  I regret that I've forgotten exactly why I'm eliminating that one. Uh the other option was this advanced chip on print ,  and uh we liked th we we found that it it includes this infrared sender ,


uh we'll get to all my personal preferences in just a second.

So then there's this other matter of the chips and um well we could use a simple design on the board ,

uh these simple chips , but that's only works for the bu you don't get very much um intelligence with this simple one. And um then there was the regular which  I regret that I've forgotten exactly why I'm eliminating that one. Uh the other option was this advanced chip on print ,  and uh we liked th we we found that it it includes this infrared sender ,

which w 'member the beam was  that was an important component of finding the right chip.


So then there's this other matter of the chips and um well we could use a simple design on the board ,

uh these simple chips , but that's only works for the bu you don't get very much um intelligence with this simple one. And um then there was the regular which  I regret that I've forgotten exactly why I'm eliminating that one. Uh the other option was this advanced chip on print ,  and uh we liked th we we found that it it includes this infrared sender ,

which w 'member the beam was  that was an important component of finding the right chip.

And uh manufacturing has told us that they've um uh recently developed a uh a sensor and a speaker that would uh be integrated into this advanced chip on print , so uh we we uh now jumping right to our personal preferences um I I'd really think we should , you know , use some of uh some really exotic woods , like um ,


uh these simple chips , but that's only works for the bu you don't get very much um intelligence with this simple one. And um then there was the regular which  I regret that I've forgotten exactly why I'm eliminating that one. Uh the other option was this advanced chip on print ,  and uh we liked th we we found that it it includes this infrared sender ,

which w 'member the beam was  that was an important component of finding the right chip.

And uh manufacturing has told us that they've um uh recently developed a uh a sensor and a speaker that would uh be integrated into this advanced chip on print , so uh we we uh now jumping right to our personal preferences um I I'd really think we should , you know , use some of uh some really exotic woods , like um ,

you know uh , well you guys come from tropical countries so you can kinda think of some trees and some nice woods. I think that people will might really want to design their own cases , you see , they could do sort of a  this um three-dimensional design on the internet , and then they could submit their orders , kinda like you submit a custom car order , you know , and you can choose the colour and the size of the wheels and the colours of the leather and things like that , and then I uh think we should go with the solar cells as well as the um microphone and speaker on the advanced chip. So this is the findings of our research


which w 'member the beam was  that was an important component of finding the right chip.

And uh manufacturing has told us that they've um uh recently developed a uh a sensor and a speaker that would uh be integrated into this advanced chip on print , so uh we we uh now jumping right to our personal preferences um I I'd really think we should , you know , use some of uh some really exotic woods , like um ,

you know uh , well you guys come from tropical countries so you can kinda think of some trees and some nice woods. I think that people will might really want to design their own cases , you see , they could do sort of a  this um three-dimensional design on the internet , and then they could submit their orders , kinda like you submit a custom car order , you know , and you can choose the colour and the size of the wheels and the colours of the leather and things like that , and then I uh think we should go with the solar cells as well as the um microphone and speaker on the advanced chip. So this is the findings of our research

and my recommendations um for the new remote control w um would be to have um have it be made out of wood. Do you have any problems with that ?


And uh manufacturing has told us that they've um uh recently developed a uh a sensor and a speaker that would uh be integrated into this advanced chip on print , so uh we we uh now jumping right to our personal preferences um I I'd really think we should , you know , use some of uh some really exotic woods , like um ,

you know uh , well you guys come from tropical countries so you can kinda think of some trees and some nice woods. I think that people will might really want to design their own cases , you see , they could do sort of a  this um three-dimensional design on the internet , and then they could submit their orders , kinda like you submit a custom car order , you know , and you can choose the colour and the size of the wheels and the colours of the leather and things like that , and then I uh think we should go with the solar cells as well as the um microphone and speaker on the advanced chip. So this is the findings of our research

and my recommendations um for the new remote control w um would be to have um have it be made out of wood. Do you have any problems with that ?


you know uh , well you guys come from tropical countries so you can kinda think of some trees and some nice woods. I think that people will might really want to design their own cases , you see , they could do sort of a  this um three-dimensional design on the internet , and then they could submit their orders , kinda like you submit a custom car order , you know , and you can choose the colour and the size of the wheels and the colours of the leather and things like that , and then I uh think we should go with the solar cells as well as the um microphone and speaker on the advanced chip. So this is the findings of our research

and my recommendations um for the new remote control w um would be to have um have it be made out of wood. Do you have any problems with that ?

I'm not sure , how do I  Oh , I know , let's see.


and my recommendations um for the new remote control w um would be to have um have it be made out of wood. Do you have any problems with that ?

I'm not sure , how do I  Oh , I know , let's see.


I'm not sure , how do I  Oh , I know , let's see.


I'm not sure , how do I  Oh , I know , let's see.

Yes , uh  question , uh , what's mean exactly , advanced chip on print ? What's the meaning of that ?


Yes , uh  question , uh , what's mean exactly , advanced chip on print ? What's the meaning of that ?

I think it's um um a multiple uh chip design um  and it's uh maybe printed on to the circuit board.


Yes , uh  question , uh , what's mean exactly , advanced chip on print ? What's the meaning of that ?

I think it's um um a multiple uh chip design um  and it's uh maybe printed on to the circuit board.

Uh I could find out more about that uh before the next fi next meeting.


I think it's um um a multiple uh chip design um  and it's uh maybe printed on to the circuit board.

Uh I could find out more about that uh before the next fi next meeting.

Yeah , is it means it's on the  yeah is it on a micro-proc micro-processor based or uh


Uh I could find out more about that uh before the next fi next meeting.

Yeah , is it means it's on the  yeah is it on a micro-proc micro-processor based or uh

I don't know , but I'll find out more at our next meeting.


Uh I could find out more about that uh before the next fi next meeting.

Yeah , is it means it's on the  yeah is it on a micro-proc micro-processor based or uh

I don't know , but I'll find out more at our next meeting.

Okay , tha that would be great , so if you find out from the technology background , okay , so that would be good.


Yeah , is it means it's on the  yeah is it on a micro-proc micro-processor based or uh

I don't know , but I'll find out more at our next meeting.

Okay , tha that would be great , so if you find out from the technology background , okay , so that would be good.


I don't know , but I'll find out more at our next meeting.

Okay , tha that would be great , so if you find out from the technology background , okay , so that would be good.

Why was the plastic eliminated as a possible material ?


Okay , tha that would be great , so if you find out from the technology background , okay , so that would be good.

Why was the plastic eliminated as a possible material ?


Why was the plastic eliminated as a possible material ?


Why was the plastic eliminated as a possible material ?

Um We want  we expect these um  uh these remote controls to be around for several hundred years. So.  Good ex   Good expression.


Um We want  we expect these um  uh these remote controls to be around for several hundred years. So.  Good ex   Good expression.


I don't know , speak for yourself , I'm planning to be around for a while.


I don't know , speak for yourself , I'm planning to be around for a while.

I think with wood though you'd run into the same types of problems , wouldn't you , I mean it chips , it if you drop it ,


I think with wood though you'd run into the same types of problems , wouldn't you , I mean it chips , it if you drop it ,

So  so you're not convinced about the the wood , yes.


So  so you're not convinced about the the wood , yes.


So  so you're not convinced about the the wood , yes.

I think  if you re if you use really good quality wood , then it might work ,


I think  if you re if you use really good quality wood , then it might work ,


I think  if you re if you use really good quality wood , then it might work ,

You think ?  And you could  you could sell oils with it , to take care of it.


You think ?  And you could  you could sell oils with it , to take care of it.

No y  no no no , the o the only w the only wood you can use are the ones that are hard , extremely hard wood ,


No y  no no no , the o the only w the only wood you can use are the ones that are hard , extremely hard wood ,

but there are some very pretty woods out there .


but there are some very pretty woods out there .


Sorr having a hard time keeping wi control over my face.


Sorr having a hard time keeping wi control over my face.

Well , it's actually a very innovative n different idea that uh you know you can choose your colour of wood , your type of wood.


Well , it's actually a very innovative n different idea that uh you know you can choose your colour of wood , your type of wood.

I mean it's  each person is gonna have their own personalised , individualised speech recognition remote control in wood , that's not on the market.


I mean it's  each person is gonna have their own personalised , individualised speech recognition remote control in wood , that's not on the market.


I mean it's  each person is gonna have their own personalised , individualised speech recognition remote control in wood , that's not on the market.

Yeah , so it it's looks good the the design the functional design uh , what about yo you ?


I mean it's  each person is gonna have their own personalised , individualised speech recognition remote control in wood , that's not on the market.

Yeah , so it it's looks good the the design the functional design uh , what about yo you ?

Um , in terms of comments on this or in terms of my own


Yeah , so it it's looks good the the design the functional design uh , what about yo you ?

Um , in terms of comments on this or in terms of my own

Yes , in t yes , in term in terms of comments first


Um , in terms of comments on this or in terms of my own

Yes , in t yes , in term in terms of comments first

She works in the cubicle next to me so she's uh she was already a little bit prepared for this .


Yes , in t yes , in term in terms of comments first

She works in the cubicle next to me so she's uh she was already a little bit prepared for this .


She works in the cubicle next to me so she's uh she was already a little bit prepared for this .


I think we can get the quality materials then  it shouldn't influence the design principles too much , which you'll see with my presentation.


I think we can get the quality materials then  it shouldn't influence the design principles too much , which you'll see with my presentation.

One thing we'd have to check though is what the users  whether  how quickly the novelty wears off of having uh


I think we can get the quality materials then  it shouldn't influence the design principles too much , which you'll see with my presentation.

One thing we'd have to check though is what the users  whether  how quickly the novelty wears off of having uh

Mm-hmm. Yeah , you wouldn't wanna have to have splinters in your hand while you're using your


I think we can get the quality materials then  it shouldn't influence the design principles too much , which you'll see with my presentation.

One thing we'd have to check though is what the users  whether  how quickly the novelty wears off of having uh

Mm-hmm. Yeah , you wouldn't wanna have to have splinters in your hand while you're using your

Yeah , for example.  So , have to see how kid-friendly it is and and all that ,


One thing we'd have to check though is what the users  whether  how quickly the novelty wears off of having uh

Mm-hmm. Yeah , you wouldn't wanna have to have splinters in your hand while you're using your

Yeah , for example.  So , have to see how kid-friendly it is and and all that ,

It's really good if your dog gets ahold of it , they can use it   for teething.


Mm-hmm. Yeah , you wouldn't wanna have to have splinters in your hand while you're using your

Yeah , for example.  So , have to see how kid-friendly it is and and all that ,

It's really good if your dog gets ahold of it , they can use it   for teething.


Yeah , for example.  So , have to see how kid-friendly it is and and all that ,

It's really good if your dog gets ahold of it , they can use it   for teething.

They do that anyway with the rubber and plastic ,


It's really good if your dog gets ahold of it , they can use it   for teething.

They do that anyway with the rubber and plastic ,

Yeah , they do it with other materials as well , yeah.


They do that anyway with the rubber and plastic ,

Yeah , they do it with other materials as well , yeah.


Yeah , they do it with other materials as well , yeah.


I think so , yeah. Yeah , that's the one. So , it's a very short presentation , 'cause I'm actually gonna draw you the layout on the board so if you want to just go straight to the second slide , um , which basically shows , sort of


I think so , yeah. Yeah , that's the one. So , it's a very short presentation , 'cause I'm actually gonna draw you the layout on the board so if you want to just go straight to the second slide , um , which basically shows , sort of

I took the ideas that we were talking about last time um and tried to put that into the remote control so the things that y you can actually see on it are the on off switch , volume and channel control , the menu access button , ergonomic shape , which I completely agree with Christine's idea to have it sort of molded , so it's slightly more ergonomic and comfortable to hold than the r standard very straight remote controls. And actually the other thing with the wood if we take your customising idea , is that people can actually do sort of quasi-measurements on their hand size , so if someone has larger hands , you have a wider remote control.


I think so , yeah. Yeah , that's the one. So , it's a very short presentation , 'cause I'm actually gonna draw you the layout on the board so if you want to just go straight to the second slide , um , which basically shows , sort of

I took the ideas that we were talking about last time um and tried to put that into the remote control so the things that y you can actually see on it are the on off switch , volume and channel control , the menu access button , ergonomic shape , which I completely agree with Christine's idea to have it sort of molded , so it's slightly more ergonomic and comfortable to hold than the r standard very straight remote controls. And actually the other thing with the wood if we take your customising idea , is that people can actually do sort of quasi-measurements on their hand size , so if someone has larger hands , you have a wider remote control.

Right , my hand is uh different size than yours for example.


I think so , yeah. Yeah , that's the one. So , it's a very short presentation , 'cause I'm actually gonna draw you the layout on the board so if you want to just go straight to the second slide , um , which basically shows , sort of

I took the ideas that we were talking about last time um and tried to put that into the remote control so the things that y you can actually see on it are the on off switch , volume and channel control , the menu access button , ergonomic shape , which I completely agree with Christine's idea to have it sort of molded , so it's slightly more ergonomic and comfortable to hold than the r standard very straight remote controls. And actually the other thing with the wood if we take your customising idea , is that people can actually do sort of quasi-measurements on their hand size , so if someone has larger hands , you have a wider remote control.

Right , my hand is uh different size than yours for example.

So , that's actually a really good idea for customi customisability. Um , one thing I thought might be kind of interesting is to put a flip screen on it , just like you have on flip phones ,


I took the ideas that we were talking about last time um and tried to put that into the remote control so the things that y you can actually see on it are the on off switch , volume and channel control , the menu access button , ergonomic shape , which I completely agree with Christine's idea to have it sort of molded , so it's slightly more ergonomic and comfortable to hold than the r standard very straight remote controls. And actually the other thing with the wood if we take your customising idea , is that people can actually do sort of quasi-measurements on their hand size , so if someone has larger hands , you have a wider remote control.

Right , my hand is uh different size than yours for example.

So , that's actually a really good idea for customi customisability. Um , one thing I thought might be kind of interesting is to put a flip screen on it , just like you have on flip phones ,

so that you don't have this case where someone sits on the remote control or accidentally puts their hand on it , especially if you have little kids around , they're not pressing the buttons while you're trying to watch a T_V_ show and accidentally change the channel or turn it off.


Right , my hand is uh different size than yours for example.

So , that's actually a really good idea for customi customisability. Um , one thing I thought might be kind of interesting is to put a flip screen on it , just like you have on flip phones ,

so that you don't have this case where someone sits on the remote control or accidentally puts their hand on it , especially if you have little kids around , they're not pressing the buttons while you're trying to watch a T_V_ show and accidentally change the channel or turn it off.


So , that's actually a really good idea for customi customisability. Um , one thing I thought might be kind of interesting is to put a flip screen on it , just like you have on flip phones ,

so that you don't have this case where someone sits on the remote control or accidentally puts their hand on it , especially if you have little kids around , they're not pressing the buttons while you're trying to watch a T_V_ show and accidentally change the channel or turn it off.

And also  um you had issues with the batteries running out ,


so that you don't have this case where someone sits on the remote control or accidentally puts their hand on it , especially if you have little kids around , they're not pressing the buttons while you're trying to watch a T_V_ show and accidentally change the channel or turn it off.

And also  um you had issues with the batteries running out ,

so I thought maybe we could put a little battery life-light on it that kind of goes dimmer and dimmer and dimmer as your battery is  starts to die. And in terms of invisible features , audio and um tactile feedback on button presses and , like you said , speech recognition.


And also  um you had issues with the batteries running out ,

so I thought maybe we could put a little battery life-light on it that kind of goes dimmer and dimmer and dimmer as your battery is  starts to die. And in terms of invisible features , audio and um tactile feedback on button presses and , like you said , speech recognition.


And also  um you had issues with the batteries running out ,

so I thought maybe we could put a little battery life-light on it that kind of goes dimmer and dimmer and dimmer as your battery is  starts to die. And in terms of invisible features , audio and um tactile feedback on button presses and , like you said , speech recognition.

So , in terms of what this thing would actually look like


so I thought maybe we could put a little battery life-light on it that kind of goes dimmer and dimmer and dimmer as your battery is  starts to die. And in terms of invisible features , audio and um tactile feedback on button presses and , like you said , speech recognition.

So , in terms of what this thing would actually look like

Despite working in interface design , I'm not the greatest artist in the world , so you'll have to forgive me.   You'd have something like this with an on-off switch fairly big , sort of in the corner and by itself , so you don't accidentally turn your T_V_ off while you're trying to manoeuvre other buttons. And then you have sort of one of those toggle displays for , oops , channels and volume , sort of for surfing channels and then volume , so the volume would be the up and down , 'cause volume goes up and down and then channels left to right. And then here you'd have your sort of standard , telephonish number pad.  And then on one side you would have an access to the menu on your T_V_


So , in terms of what this thing would actually look like

Despite working in interface design , I'm not the greatest artist in the world , so you'll have to forgive me.   You'd have something like this with an on-off switch fairly big , sort of in the corner and by itself , so you don't accidentally turn your T_V_ off while you're trying to manoeuvre other buttons. And then you have sort of one of those toggle displays for , oops , channels and volume , sort of for surfing channels and then volume , so the volume would be the up and down , 'cause volume goes up and down and then channels left to right. And then here you'd have your sort of standard , telephonish number pad.  And then on one side you would have an access to the menu on your T_V_

and on the other side a way to turn off the voice control. So that if the user doesn't want to use their voice , they can just turn it off and you don't have the remote control accidentally changing things on you.


Despite working in interface design , I'm not the greatest artist in the world , so you'll have to forgive me.   You'd have something like this with an on-off switch fairly big , sort of in the corner and by itself , so you don't accidentally turn your T_V_ off while you're trying to manoeuvre other buttons. And then you have sort of one of those toggle displays for , oops , channels and volume , sort of for surfing channels and then volume , so the volume would be the up and down , 'cause volume goes up and down and then channels left to right. And then here you'd have your sort of standard , telephonish number pad.  And then on one side you would have an access to the menu on your T_V_

and on the other side a way to turn off the voice control. So that if the user doesn't want to use their voice , they can just turn it off and you don't have the remote control accidentally changing things on you.

Um , so again you can have a little L_C_D_ light somewhere , the flip  thing and  Have I forgotten anything ? I don't think so. So , as you can see , it's a very very simple design ,


and on the other side a way to turn off the voice control. So that if the user doesn't want to use their voice , they can just turn it off and you don't have the remote control accidentally changing things on you.

Um , so again you can have a little L_C_D_ light somewhere , the flip  thing and  Have I forgotten anything ? I don't think so. So , as you can see , it's a very very simple design ,


Um , so again you can have a little L_C_D_ light somewhere , the flip  thing and  Have I forgotten anything ? I don't think so. So , as you can see , it's a very very simple design ,

which is one of the things I really wanted to keep , is keep it simple , not have too many buttons , not have too many functionalities thrown into it. Think the design can pretty much carry over to everything , although with the wood the flip screen might have to do something slightly different.


Um , so again you can have a little L_C_D_ light somewhere , the flip  thing and  Have I forgotten anything ? I don't think so. So , as you can see , it's a very very simple design ,

which is one of the things I really wanted to keep , is keep it simple , not have too many buttons , not have too many functionalities thrown into it. Think the design can pretty much carry over to everything , although with the wood the flip screen might have to do something slightly different.

A hinge. Be like a copper hinge or you know.


which is one of the things I really wanted to keep , is keep it simple , not have too many buttons , not have too many functionalities thrown into it. Think the design can pretty much carry over to everything , although with the wood the flip screen might have to do something slightly different.

A hinge. Be like a copper hinge or you know.

Yeah. But you also have to d start watching out for the weight , 'cause depending on how much the the flip screen will add to the weight of the remote control , you don't want it to start getting too heavy.


A hinge. Be like a copper hinge or you know.

Yeah. But you also have to d start watching out for the weight , 'cause depending on how much the the flip screen will add to the weight of the remote control , you don't want it to start getting too heavy.

But that's the general layout with the general functionalities , if we come up with something else. As you can see , there's still lots of space on the actual remote control and if you do it customisably ,  you can make this thing fairly small or fairly o large , depending on personal preferences.


Yeah. But you also have to d start watching out for the weight , 'cause depending on how much the the flip screen will add to the weight of the remote control , you don't want it to start getting too heavy.

But that's the general layout with the general functionalities , if we come up with something else. As you can see , there's still lots of space on the actual remote control and if you do it customisably ,  you can make this thing fairly small or fairly o large , depending on personal preferences.


But that's the general layout with the general functionalities , if we come up with something else. As you can see , there's still lots of space on the actual remote control and if you do it customisably ,  you can make this thing fairly small or fairly o large , depending on personal preferences.


But that's the general layout with the general functionalities , if we come up with something else. As you can see , there's still lots of space on the actual remote control and if you do it customisably ,  you can make this thing fairly small or fairly o large , depending on personal preferences.

So , that's pretty much  all I had to say , I mean , everything else in terms of design issues. Um the centering of the key pad and  the channel is just depending on where your thumb is and you tend to use the the volume control and uh the browsing more than the actual number pad , so that would be sort of in direct line of where your thumb goes when you are holding the remote control ,


So , that's pretty much  all I had to say , I mean , everything else in terms of design issues. Um the centering of the key pad and  the channel is just depending on where your thumb is and you tend to use the the volume control and uh the browsing more than the actual number pad , so that would be sort of in direct line of where your thumb goes when you are holding the remote control ,


So , that's pretty much  all I had to say , I mean , everything else in terms of design issues. Um the centering of the key pad and  the channel is just depending on where your thumb is and you tend to use the the volume control and uh the browsing more than the actual number pad , so that would be sort of in direct line of where your thumb goes when you are holding the remote control ,

the number pad a little bit lower 'cause it's used less frequently.


the number pad a little bit lower 'cause it's used less frequently.

So once we decide exactly what we want , then we can figure out the exact positioning , but more or less I think it should go along those lines.


the number pad a little bit lower 'cause it's used less frequently.

So once we decide exactly what we want , then we can figure out the exact positioning , but more or less I think it should go along those lines.

So what's your , uh , the comments or uh s


So once we decide exactly what we want , then we can figure out the exact positioning , but more or less I think it should go along those lines.

So what's your , uh , the comments or uh s

Simple design. It's what consumers want.


So what's your , uh , the comments or uh s

Simple design. It's what consumers want.

It's almost like , Houston , we have a product here.


Simple design. It's what consumers want.

It's almost like , Houston , we have a product here.


It's almost like , Houston , we have a product here.


It's almost like , Houston , we have a product here.

Okay , I also have a f  very simple presentation ,


Okay , I also have a f  very simple presentation ,


Okay , I also have a f  very simple presentation ,

because for the marketing point you have to see what the consumers want.


because for the marketing point you have to see what the consumers want.


because for the marketing point you have to see what the consumers want.

I also have uh copied a different type of remote. If you can find me , where I'm at.  There should only be one in here.  trend watch.


I also have uh copied a different type of remote. If you can find me , where I'm at.  There should only be one in here.  trend watch.


I also have uh copied a different type of remote. If you can find me , where I'm at.  There should only be one in here.  trend watch.

They're stealing our product.  We've been giving simple  questionnaires in different areas because th  obviously we have to see what the com consumers are looking for today , 'cause uh trends change very very quickly. In six months maybe this idea is already gone out the window , so it's gonna be a question how fast we can act. Uh they already erased the rest of mine , huh.


They're stealing our product.  We've been giving simple  questionnaires in different areas because th  obviously we have to see what the com consumers are looking for today , 'cause uh trends change very very quickly. In six months maybe this idea is already gone out the window , so it's gonna be a question how fast we can act. Uh they already erased the rest of mine , huh.


No no , no no.  'Cause I had another comment there. Uh the market trend. This is what we know from the last uh  from the  questionnaires from the the  all the p surveys we've done , fancy and feel-good , that's what we've been looking for , something that feels good in the hand , that's easy to use. Looking for next generation of innovation , because all the remotes out there now , they're all very similar , they all do the same thing ,


No no , no no.  'Cause I had another comment there. Uh the market trend. This is what we know from the last uh  from the  questionnaires from the the  all the p surveys we've done , fancy and feel-good , that's what we've been looking for , something that feels good in the hand , that's easy to use. Looking for next generation of innovation , because all the remotes out there now , they're all very similar , they all do the same thing ,

we have to have something completely different. Okay ? Easy to use , has always has become  has become another major interest that uh , with the whiteboard we can see that it's a remote that's easy to use. And I think this is another thing that's interesting is the consumers actually willing to pay the price for exciting tel technology. So even if we have a product that may be more expensive , if it comes out right , if they  look  it looks and feels good and has technology. The second two , you can see the last one is a very easy simple design.  The second one , there is about uh forty-five thousand different buttons on it , which makes it fairly hard to read , uh very hard to use.


No no , no no.  'Cause I had another comment there. Uh the market trend. This is what we know from the last uh  from the  questionnaires from the the  all the p surveys we've done , fancy and feel-good , that's what we've been looking for , something that feels good in the hand , that's easy to use. Looking for next generation of innovation , because all the remotes out there now , they're all very similar , they all do the same thing ,

we have to have something completely different. Okay ? Easy to use , has always has become  has become another major interest that uh , with the whiteboard we can see that it's a remote that's easy to use. And I think this is another thing that's interesting is the consumers actually willing to pay the price for exciting tel technology. So even if we have a product that may be more expensive , if it comes out right , if they  look  it looks and feels good and has technology. The second two , you can see the last one is a very easy simple design.  The second one , there is about uh forty-five thousand different buttons on it , which makes it fairly hard to read , uh very hard to use.

The first one , I see  that they put in a display. Now there's something else uh with the little flip-up , now we're adding all kinds of things in ,


we have to have something completely different. Okay ? Easy to use , has always has become  has become another major interest that uh , with the whiteboard we can see that it's a remote that's easy to use. And I think this is another thing that's interesting is the consumers actually willing to pay the price for exciting tel technology. So even if we have a product that may be more expensive , if it comes out right , if they  look  it looks and feels good and has technology. The second two , you can see the last one is a very easy simple design.  The second one , there is about uh forty-five thousand different buttons on it , which makes it fairly hard to read , uh very hard to use.

The first one , I see  that they put in a display. Now there's something else uh with the little flip-up , now we're adding all kinds of things in ,

but with the little flip-up , if you have a little display on the flip-up that when you close it everything is locked.


The first one , I see  that they put in a display. Now there's something else uh with the little flip-up , now we're adding all kinds of things in ,

but with the little flip-up , if you have a little display on the flip-up that when you close it everything is locked.


but with the little flip-up , if you have a little display on the flip-up that when you close it everything is locked.

Maybe the display also makes it easier to use , because sometimes when you're looking for buttons , maybe if you see a display


but with the little flip-up , if you have a little display on the flip-up that when you close it everything is locked.

Maybe the display also makes it easier to use , because sometimes when you're looking for buttons , maybe if you see a display

Context-sensitive instructions , depending on what the tel what mode the T_V_ or the D_V_D_ or something else is in.


Maybe the display also makes it easier to use , because sometimes when you're looking for buttons , maybe if you see a display

Context-sensitive instructions , depending on what the tel what mode the T_V_ or the D_V_D_ or something else is in.


Maybe the display also makes it easier to use , because sometimes when you're looking for buttons , maybe if you see a display

Context-sensitive instructions , depending on what the tel what mode the T_V_ or the D_V_D_ or something else is in.

Okay Because I've seen  mostly the standard ones ,


Context-sensitive instructions , depending on what the tel what mode the T_V_ or the D_V_D_ or something else is in.

Okay Because I've seen  mostly the standard ones ,

Especially you might need something like that for training the speech recognition and


Okay Because I've seen  mostly the standard ones ,

Especially you might need something like that for training the speech recognition and

yeah. Now you have it  now you have one with the very simple also. The idea is simple , but with a display , so you can see what you're doing.


Especially you might need something like that for training the speech recognition and

yeah. Now you have it  now you have one with the very simple also. The idea is simple , but with a display , so you can see what you're doing.

So maybe if we can incorporate the easiness of use , trendy , fancy , feels good ,  uh with a display , wood , designer wood , designer colours


yeah. Now you have it  now you have one with the very simple also. The idea is simple , but with a display , so you can see what you're doing.

So maybe if we can incorporate the easiness of use , trendy , fancy , feels good ,  uh with a display , wood , designer wood , designer colours


So maybe if we can incorporate the easiness of use , trendy , fancy , feels good ,  uh with a display , wood , designer wood , designer colours

You know , maybe what you could do is when somebody orders the device id you could send them like um  a uh  uh b some sort of a foam rubber um ball ,


You know , maybe what you could do is when somebody orders the device id you could send them like um  a uh  uh b some sort of a foam rubber um ball ,


You know , maybe what you could do is when somebody orders the device id you could send them like um  a uh  uh b some sort of a foam rubber um ball ,

and then they would squeeze it , and it would take the shape of their hand.


and then they would squeeze it , and it would take the shape of their hand.

Yeah , so it's really molded to to your specific


and then they would squeeze it , and it would take the shape of their hand.

Yeah , so it's really molded to to your specific

To t  an and then you would know like  um what the geometry of their hands would be and uh


Yeah , so it's really molded to to your specific

To t  an and then you would know like  um what the geometry of their hands would be and uh


To t  an and then you would know like  um what the geometry of their hands would be and uh

Yes  you'd know what kind of wood to get.


Yes  you'd know what kind of wood to get.


Yes  you'd know what kind of wood to get.

But th for that you'd also have to do sort of an average across families and things like that if  unless everyone has their own personal remote.


Yes  you'd know what kind of wood to get.

But th for that you'd also have to do sort of an average across families and things like that if  unless everyone has their own personal remote.

That's right , that's right , you wouldn't wanna go too far down that. Oh that  that actually would uh increase the um  the revenues we could expect , yeah.


But th for that you'd also have to do sort of an average across families and things like that if  unless everyone has their own personal remote.

That's right , that's right , you wouldn't wanna go too far down that. Oh that  that actually would uh increase the um  the revenues we could expect , yeah.


That's right , that's right , you wouldn't wanna go too far down that. Oh that  that actually would uh increase the um  the revenues we could expect , yeah.

No , but incorporating the three uh obviously it'd be something totally new on the market , totally different


No , but incorporating the three uh obviously it'd be something totally new on the market , totally different


No , but incorporating the three uh obviously it'd be something totally new on the market , totally different

Well , already the customisability is a really good sort of new gimmick.


Well , already the customisability is a really good sort of new gimmick.

Although , what it  was it uh  it was uh Nokia that came out with this changeable colours.


Although , what it  was it uh  it was uh Nokia that came out with this changeable colours.

Right , you take it apart , and put on another face , take it off and put on another face


Right , you take it apart , and put on another face , take it off and put on another face


and then they sold millions , millions. So. So say with the f with the findings , with the research , easy to use something totally new.


and then they sold millions , millions. So. So say with the f with the findings , with the research , easy to use something totally new.

We have to come up with something totally new that is not on the market.


and then they sold millions , millions. So. So say with the f with the findings , with the research , easy to use something totally new.

We have to come up with something totally new that is not on the market.

We'd also have to wor um consider that uh who we were gonna get to make these custom cases in terms of manufacturing processes , we might wanna um learn about um  labour laws.


We have to come up with something totally new that is not on the market.

We'd also have to wor um consider that uh who we were gonna get to make these custom cases in terms of manufacturing processes , we might wanna um learn about um  labour laws.

You know in different countries and stuff wher so we can do it cheap , but you don't wanna exploit uh labour in um third world countries.


We'd also have to wor um consider that uh who we were gonna get to make these custom cases in terms of manufacturing processes , we might wanna um learn about um  labour laws.

You know in different countries and stuff wher so we can do it cheap , but you don't wanna exploit uh labour in um third world countries.

So actually you could turn it y turn around and say that you're uh par the reason the cost is high for the device is because um you're paying a a working wage to the person who made the device.


You know in different countries and stuff wher so we can do it cheap , but you don't wanna exploit uh labour in um third world countries.

So actually you could turn it y turn around and say that you're uh par the reason the cost is high for the device is because um you're paying a a working wage to the person who made the device.


So actually you could turn it y turn around and say that you're uh par the reason the cost is high for the device is because um you're paying a a working wage to the person who made the device.

Yeah , but we can get a production in , uh  , countries like , uh , India


Yeah , but we can get a production in , uh  , countries like , uh , India

yes , yes , countries like India or China or Malaysia , so you can go a better features and better price and you can sell more. So


Yeah , but we can get a production in , uh  , countries like , uh , India

yes , yes , countries like India or China or Malaysia , so you can go a better features and better price and you can sell more. So

Good , well th that'd be something that manufacturing would have to um explore more


yes , yes , countries like India or China or Malaysia , so you can go a better features and better price and you can sell more. So

Good , well th that'd be something that manufacturing would have to um explore more


Good , well th that'd be something that manufacturing would have to um explore more


Where w Where it would be manufactured is is another step.


Where w Where it would be manufactured is is another step.

We're here to design , come up with a nice product.


We're here to design , come up with a nice product.

Yes uh , but uh that that we can that we can talk about the production later , okay , depends on the the quantity , okay.


We're here to design , come up with a nice product.

Yes uh , but uh that that we can that we can talk about the production later , okay , depends on the the quantity , okay.

So we don't need to have our own uh fabric factory or something ,


Yes uh , but uh that that we can that we can talk about the production later , okay , depends on the the quantity , okay.

So we don't need to have our own uh fabric factory or something ,


So we don't need to have our own uh fabric factory or something ,

so we can have a tie-up with who the do the fabric , okay , for the different uh electronics items , then we can have a business tie-up and to get  to cut the cost , okay , to sell more. So , but uh le let's decide first about the components concept and uh interface concept , okay , if is acceptable for both of you , what uh Ed was talking. And your design  whether you want with the display or without display or just a simple , so


So we don't need to have our own uh fabric factory or something ,

so we can have a tie-up with who the do the fabric , okay , for the different uh electronics items , then we can have a business tie-up and to get  to cut the cost , okay , to sell more. So , but uh le let's decide first about the components concept and uh interface concept , okay , if is acceptable for both of you , what uh Ed was talking. And your design  whether you want with the display or without display or just a simple , so

Mm-hmm.  I think it depends , I mean I think it's a good idea , but we need to really think about how useful it's gonna be because theoretically with the T_V_ you already have a big display  right in front of you.


so we can have a tie-up with who the do the fabric , okay , for the different uh electronics items , then we can have a business tie-up and to get  to cut the cost , okay , to sell more. So , but uh le let's decide first about the components concept and uh interface concept , okay , if is acceptable for both of you , what uh Ed was talking. And your design  whether you want with the display or without display or just a simple , so

Mm-hmm.  I think it depends , I mean I think it's a good idea , but we need to really think about how useful it's gonna be because theoretically with the T_V_ you already have a big display  right in front of you.


Mm-hmm.  I think it depends , I mean I think it's a good idea , but we need to really think about how useful it's gonna be because theoretically with the T_V_ you already have a big display  right in front of you.

So , if we're trying to keep costs down , then maybe sacrificing the display is a way to go.


So , if we're trying to keep costs down , then maybe sacrificing the display is a way to go.


So , if we're trying to keep costs down , then maybe sacrificing the display is a way to go.

I mean it depends on how much putting a display costs and what it would be used for


I mean it depends on how much putting a display costs and what it would be used for

very specifically what it would be used for ,


very specifically what it would be used for ,

'cause if it's only used for one little thing , then putting in a big display case or a big display that's probably expensive just to do the training on the chip for the speech recognition or whatever , may not be the most cost-efficient way to go ,


very specifically what it would be used for ,

'cause if it's only used for one little thing , then putting in a big display case or a big display that's probably expensive just to do the training on the chip for the speech recognition or whatever , may not be the most cost-efficient way to go ,

but that's just sort of speculation , I mean.


'cause if it's only used for one little thing , then putting in a big display case or a big display that's probably expensive just to do the training on the chip for the speech recognition or whatever , may not be the most cost-efficient way to go ,

but that's just sort of speculation , I mean.

What do you think Ed ? Do you  he liked the display in one of the concepts that you showed , um , do you know how much it costs , um , to to add a little display like this uh ?


but that's just sort of speculation , I mean.

What do you think Ed ? Do you  he liked the display in one of the concepts that you showed , um , do you know how much it costs , um , to to add a little display like this uh ?

Do you wanna take an action item to go find out ?


What do you think Ed ? Do you  he liked the display in one of the concepts that you showed , um , do you know how much it costs , um , to to add a little display like this uh ?

Do you wanna take an action item to go find out ?

no p spec  It's 'cause we have to find out cost on it.


Do you wanna take an action item to go find out ?

no p spec  It's 'cause we have to find out cost on it.


Do you wanna take an action item to go find out ?

no p spec  It's 'cause we have to find out cost on it.

Um , no that's no problem. I'm here for the  pushing it after it's made.


no p spec  It's 'cause we have to find out cost on it.

Um , no that's no problem. I'm here for the  pushing it after it's made.


Um , no that's no problem. I'm here for the  pushing it after it's made.


Um , no that's no problem. I'm here for the  pushing it after it's made.

Once we get a price on it then we can market it.


Once we get a price on it then we can market it.

So the  the advanced chip on print is what um what we've  we've deci we've determined


Once we get a price on it then we can market it.

So the  the advanced chip on print is what um what we've  we've deci we've determined

and the uh engineering industrial design is the recommendation , and um I think we've kinda come to some agreement regarding um this concept of a wooden case.


So the  the advanced chip on print is what um what we've  we've deci we've determined

and the uh engineering industrial design is the recommendation , and um I think we've kinda come to some agreement regarding um this concept of a wooden case.


and the uh engineering industrial design is the recommendation , and um I think we've kinda come to some agreement regarding um this concept of a wooden case.

Nice beautiful mahogany red wooden case.


Nice beautiful mahogany red wooden case.

What about the buttons , would  Would the buttons be wood too , or


What about the buttons , would  Would the buttons be wood too , or

I think they could be rubber like they are now ,


I think they could be rubber like they are now ,


I think they could be rubber like they are now ,

Don't looks nice uh. Yeah , so uh what we'll do is , uh , we will stick with the the simple design for time being until uh th Ed find outs about the how much it's cost to the extra , in case we go for the display. Okay. So


Don't looks nice uh. Yeah , so uh what we'll do is , uh , we will stick with the the simple design for time being until uh th Ed find outs about the how much it's cost to the extra , in case we go for the display. Okay. So


Don't looks nice uh. Yeah , so uh what we'll do is , uh , we will stick with the the simple design for time being until uh th Ed find outs about the how much it's cost to the extra , in case we go for the display. Okay. So

maybe what you can do is uh , both of you , you can come up with the the prototype , okay , the model.


maybe what you can do is uh , both of you , you can come up with the the prototype , okay , the model.


Yeah , I hope , if  is it okay if uh they will come up with the prototype design , okay. Then they can show you how it looks like , and then we can uh submit to the   I will submit to the management. Okay ? Then meantime you can come up with the price , how much it's cost as extra for uh the display.


Yeah , I hope , if  is it okay if uh they will come up with the prototype design , okay. Then they can show you how it looks like , and then we can uh submit to the   I will submit to the management. Okay ? Then meantime you can come up with the price , how much it's cost as extra for uh the display.

An and the marketing strategy , that's very important , okay.


An and the marketing strategy , that's very important , okay.


how mu how much how much you can sell extra.


how mu how much how much you can sell extra.

so it it's not only pay-out , you make money too , your commission.


so it it's not only pay-out , you make money too , your commission.


so it it's not only pay-out , you make money too , your commission.

So , by next meeting , so , please come up with the the prototype , okay , then uh , then we can proceed from there.


So , by next meeting , so , please come up with the the prototype , okay , then uh , then we can proceed from there.


So thanks for all your uh efforts and coming for the meeting again , and see you soon then. Okay ?


Uh first we going uh over the minutes of the last meeting , more or less.


Uh first we going uh over the minutes of the last meeting , more or less.

Um in the last meeting uh the marketing manager had presented uh her method of working , meaning gathering i suggestions from everyone to see how she best could market uh this this product at the  within the budget uh that was given. Uh in general  the idea is that it should be something that is not difficult to use. Um it's also an item that people lose a lot. So we should address that. And , of course , it should be something s s that is very simple to use. In addition to that to make it sell , of course , uh the marketing manager w wishes that it be very attractive ,


Uh first we going uh over the minutes of the last meeting , more or less.

Um in the last meeting uh the marketing manager had presented uh her method of working , meaning gathering i suggestions from everyone to see how she best could market uh this this product at the  within the budget uh that was given. Uh in general  the idea is that it should be something that is not difficult to use. Um it's also an item that people lose a lot. So we should address that. And , of course , it should be something s s that is very simple to use. In addition to that to make it sell , of course , uh the marketing manager w wishes that it be very attractive ,

or like she says put some sizzle into it in one way or another so that the people are buying it now because , in particular with smaller items , that's a very important fact , 'cause um if they say , well , I go home and think about it , that won't work. Um also mentioned was it should be uh  it should have a very short learning curve. And maybe it could be sold by using a slogan.


Um in the last meeting uh the marketing manager had presented uh her method of working , meaning gathering i suggestions from everyone to see how she best could market uh this this product at the  within the budget uh that was given. Uh in general  the idea is that it should be something that is not difficult to use. Um it's also an item that people lose a lot. So we should address that. And , of course , it should be something s s that is very simple to use. In addition to that to make it sell , of course , uh the marketing manager w wishes that it be very attractive ,

or like she says put some sizzle into it in one way or another so that the people are buying it now because , in particular with smaller items , that's a very important fact , 'cause um if they say , well , I go home and think about it , that won't work. Um also mentioned was it should be uh  it should have a very short learning curve. And maybe it could be sold by using a slogan.


Um in the last meeting uh the marketing manager had presented uh her method of working , meaning gathering i suggestions from everyone to see how she best could market uh this this product at the  within the budget uh that was given. Uh in general  the idea is that it should be something that is not difficult to use. Um it's also an item that people lose a lot. So we should address that. And , of course , it should be something s s that is very simple to use. In addition to that to make it sell , of course , uh the marketing manager w wishes that it be very attractive ,

or like she says put some sizzle into it in one way or another so that the people are buying it now because , in particular with smaller items , that's a very important fact , 'cause um if they say , well , I go home and think about it , that won't work. Um also mentioned was it should be uh  it should have a very short learning curve. And maybe it could be sold by using a slogan.

Our technical manager has then said that she feels it should have a chip


or like she says put some sizzle into it in one way or another so that the people are buying it now because , in particular with smaller items , that's a very important fact , 'cause um if they say , well , I go home and think about it , that won't work. Um also mentioned was it should be uh  it should have a very short learning curve. And maybe it could be sold by using a slogan.

Our technical manager has then said that she feels it should have a chip

that has infra-red bits and it has an interface controls w interface that controls the chip. Therefore , messages uh will be controlled in the same manner. There should be extra features like lid buttons , maybe a beep. If too many buttons are pressed , mm uh uh child lock um and uh maybe a display clock so that people could um  you could see the time , you know , what show they want to watch. Also mentioned was uh maybe different shapes. So the components of the thing should be button , bulbs , infra infra-red bulbs , battery , chips , wires , and maybe some kind of a holder uh for the for the uh item. Francino who is our um


Our technical manager has then said that she feels it should have a chip

that has infra-red bits and it has an interface controls w interface that controls the chip. Therefore , messages uh will be controlled in the same manner. There should be extra features like lid buttons , maybe a beep. If too many buttons are pressed , mm uh uh child lock um and uh maybe a display clock so that people could um  you could see the time , you know , what show they want to watch. Also mentioned was uh maybe different shapes. So the components of the thing should be button , bulbs , infra infra-red bulbs , battery , chips , wires , and maybe some kind of a holder uh for the for the uh item. Francino who is our um


Our technical manager has then said that she feels it should have a chip

that has infra-red bits and it has an interface controls w interface that controls the chip. Therefore , messages uh will be controlled in the same manner. There should be extra features like lid buttons , maybe a beep. If too many buttons are pressed , mm uh uh child lock um and uh maybe a display clock so that people could um  you could see the time , you know , what show they want to watch. Also mentioned was uh maybe different shapes. So the components of the thing should be button , bulbs , infra infra-red bulbs , battery , chips , wires , and maybe some kind of a holder uh for the for the uh item. Francino who is our um

interface designer um uh has mentioned that the  that it , of course , should have an on-off button , and also has mentioned an interesting feature that it should have maybe a channel lock. Particularly with maybe small children that they couldn't uh watch a channel that is undesirable. It should be compact. Her personal favourite was it should be T-shaped. And maybe have an anar alarm-clock. And the material should possibly be not of non-allergic nature. Uh the different systems uh that exist are infra-red or radio-waves. Uh maybe it should have uh electri electrici electricity saving feature.