Instruct: Given the title of a scientific paper, retrieve paper titles that are cited by the given paper
Query: THE IMPACT OF SOCIAL MEDIA BASED BRAND COMMUNITIES ON BRAND COMMUNITY MARKERS AND VALUE CREATION PRACTICES IN AN APPLE (IPHONE) MOBILE
The Social Influence of Brand Community: Evidence from European Car Clubs
E-tribalized Marketing?: The Strategic Implications of Virtual Communities of Consumption
The effects of social media on emotions, brand relationship quality, and word of mouth: An empirical study of music festival attendees
The social strategy cone: Towards a framework for evaluating social media strategies
Consumer participation and gender differences on companies' microblogs: A brand attachment process perspective
Brand analysis framework for online marketing: ranking web pages and analyzing popularity of brands on social media
Role of social media community in strengthening trust and loyalty for a university
The Effect of Electronic Word of Mouth on Brand Image and Purchase Intention: An Application Concerning Cell Phone Brands for Youth Consumers in Turkey
The role of digital and social media marketing in consumer behavior
Social media use and potential in business-to-business companies' innovation
Online engagement factors on Facebook brand pages
Brand in the hand: A cross-market investigation of consumer acceptance of mobile marketing
UNDERSTANDING USER INTENTION TO SHARE INFORMATION IN ONLINE SOCIAL SHOPPING COMMUNITIES: THE MODERATING EFFECT OF COMMUNITY EQUITY
Building Brand Equity Through Corporate Societal Marketing
Customer engagement in a Facebook brand community: An empirical study on travel industry in Vietnam
Building strong brands in a modern marketing communications environment
Factors influencing the use of social media by SMEs and its performance outcomes
How Do Consumer Buzz and Traffic in Social Media Marketing Predict the Value of the Firm
Social Media Marketing
Social Media Usage and Organizational Performance: Reflections of Malaysian Social Media Managers
HotSpot : a Dynamic Compact Thermal Model at the Processor-Architecture Level
Trust in close relationships.
Stemming Tigrinya Words for Information Retrieval
Erythropoietin or Darbepoetin for patients with cancer - meta-analysis based on individual patient data
Statin-induced myopathy: a review and update.