Instruct: Given a scientific paper title, retrieve paper titles that are cited by the given paper
Query: adaptive experimentation in interactive marketing : the case of viral marketing .
Applying Quantitative Marketing Techniques to the Internet
Practical guide to controlled experiments on the web: listen to your customers not to the hippo
Evaluating Promotional Activities in an Online Two-Sided Market of User-Generated Content
Deriving marketing intelligence from online discussion
E-tribalized Marketing?: The Strategic Implications of Virtual Communities of Consumption
The role of digital and social media marketing in consumer behavior
Marketing and The Internet
Discovering Internet marketing intelligence through online analytical web usage mining
Towards adaptive Web sites: Conceptual framework and case study
Analysis of customer lifetime value and marketing expenditure decisions through a Markovian-based model
Optimized advertising content delivery in affiliate networks
Designing for video engagement on social networks: a video marketing case study
An Empirical Analysis of Search Engine Advertising : Sponsored Search in Electronic Markets
Awareness, Interest, and Purchase : The Effects of User- and Marketer-Generated Content on Purchase Decision Processes
Modeling delayed feedback in display advertising
Multi-touch Attribution in Online Advertising with Survival Theory
Integrated online marketing communication: implementation and management
Agent-based interaction analysis of consumer behavior
Augmented Reality in Advertising and Brand Communication: An Experimental Study
Advances in Clickstream Data Analysis in Marketing
Large Scale Detection of Irregularities in Accounting Data
Gandiva: introspective cluster scheduling for deep learning
Mining knowledge-sharing sites for viral marketing
COPAS: dynamic contention-balancing to enhance the performance of TCP over multi-hop wireless networks
Deep Supervised Hashing for Multi-Label and Large-Scale Image Retrieval