Instruct: Given the title of a paper, retrieve paper titles that are cited by the given paper.
Query: competitive poaching in sponsored search advertising and its strategic impact on traditional advertising .
An Empirical Analysis of Search Engine Advertising : Sponsored Search in Electronic Markets
Understanding Online Interruption-Based Advertising: Impacts of Exposure Timing, Advertising Intent, and Brand Image
Truth in advertising: the hidden cost of mobile ads for software developers
A survey of game-theoretic models of cooperative advertising
Bid optimizing and inventory scoring in targeted online advertising
Sidedness, commercial intent and expertise in blog advertising
Psychological advertising: exploring user psychology for click prediction in sponsored search
consumer heterogeneity and paid search e ↵ ectiveness : a large scale field experiment .
Budget optimization for online advertising campaigns with carryover effects
Bidding Machine: Learning to Bid for Directly Optimizing Profits in Display Advertising
An Approach to Allocate Advertisement Slots for Banner Advertising
Budget pacing for targeted online advertisements at LinkedIn
ViceROI: catching click-spam in search ad networks
A New Optimization Layer for Real-Time Bidding Advertising Campaigns
Toward an Integrated Framework for Automated Development and Optimization of Online Advertising Campaigns
Lift-Based Bidding in Ad Selection
Optimized advertising content delivery in affiliate networks
Externalities in online advertising
Predicting bounce rates in sponsored search advertisements
Real time bid optimization with smooth budget delivery in online advertising
A Survey of Evolutionary Algorithms for Data Mining and Knowledge Discovery
Understanding the Metropolis-Hastings algorithm
Europe's Great Depression - Coordination Failure After the First World War
A Robotic Prosthesis for an Amputee Drummer
A Cyber-Physical Systems architecture for Industry 4.0-based manufacturing systems