Instruct: Given the title of a paper, retrieve paper titles that are cited by the given paper
Query: A cascade model for externalities in sponsored search
Externalities in online advertising
Analyzing the Relationship Between Organic and Sponsored Search Advertising : Positive , Negative , or Zero Interdependence ?
Comprehensive Model for Evaluating Search Engine Marketing Effect
Cost-sensitive Learning for Utility Optimization in Online Advertising Auctions
Attribution Modeling Increases Efficiency of Bidding in Display Advertising
Empirical Analysis of Search Advertising Strategies
Social Incentive Optimization in Online Social Networks
A unified optimization framework for auction and guaranteed delivery in online advertising
Examining the Impact of Ranking on Consumer Behavior and Search Engine Revenue
Algorithmic Persuasion with No Externalities
Budget Optimization for Sponsored Search: Censored Learning in MDPs
display ads influence search ? attribution and dynamics in online advertising .
Genie: An Open Box Counterfactual Policy Estimator for Optimizing Sponsored Search Marketplace
Click-Through Prediction for Sponsored Search Advertising with Hybrid Models
Internet Advertising: An Interplay among Advertisers, Online Publishers, Ad Exchanges and Web Users
Improving ad relevance in sponsored search
Pay-Per-Action Model for On-line Advertising
Query clustering based on bid landscape for sponsored search auction optimization
On the efficacy of imperfect public-monitoring of seller reputation in e-commerce
The Implications of Improved Attribution and Measurability for Antitrust and Privacy in Online Advertising Markets
How reading acquisition changes children’s spoken language network
ANT COLONY OPTIMIZATION : A SOLUTION OF LOAD BALANCING IN CLOUD
midline cleft lip and bifid nose deformity : description , classification , and treatment .
Improving search engines by query clustering
Learning word embeddings via context grouping