Instruct: Given the title of a paper, retrieve paper titles that are cited by the given paper
Query: The Marketing Mix Revisited: Towards the 21st Century Marketing
A New Marketing paradigm for Electronic Commerce
DRIVING CONSUMER ACCEPTANCE OF MOBILE MARKETING : A THEORETICAL FRAMEWORK AND EMPIRICAL STUDY
A glimpse on big data analytics in the framework of marketing strategies
The Potential of Neuromarketing as a Marketing Tool
Conceptualizing, Measuring, and Managing Customer-Based Brand Equity:
The Domain and Conceptual Foundations of Relationship Marketing
Effective advertising and its influence on consumer buying behavior
Crafting Integrated Multichannel Retailing Strategies
Style before substance? Building loyalty through marketing communication congruity
Applying Quantitative Marketing Techniques to the Internet
optimizing the marketing interventions mix in intermediate - term crm .
Social Marketing: An Approach to Planned Social Change
BUILDING BRAND IDENTITY IN COMPETITIVE MARKETS: A CONCEPTUAL MODEL
Examining the role of information technology in cultivating firms' dynamic marketing capabilities
Word of mouth: understanding and managing referral marketing
examination of the relevance of personal selling in marketing activities : a descriptive method .
Universities in a competitive global marketplace : A systematic review of the literature on higher education marketing
path data in marketing : an integrative framework and prospectus for model building .
the augmented reality marketing : a merger of marketing and technology in tourism .
Interactive Food and Beverage Marketing: Targeting Adolescents in the Digital Age
Automated video looping with progressive dynamism
Kinetic Gait Analysis Using a Low-Cost Insole
Making business sense of the Internet.
Pre-training Neural Networks with Human Demonstrations for Deep Reinforcement Learning
Refining Non-Taxonomic Relation Labels with External Structured Data to Support Ontology Learning