Instruct: Given a paper title, retrieve paper titles that are cited by the given paper
Query: Offline Evaluation of Response Prediction in Online Advertising Auctions
Real-time bidding for online advertising: measurement and analysis
Bid landscape forecasting in online ad exchange marketplace
Real-time bidding algorithms for performance-based display ad allocation
Modeling the Clickstream: Implications for Web-Based Advertising Efforts
Personalized Online Advertising Effectiveness: The Interplay of What, When, and Where
Causally motivated attribution for online advertising
Predicting bounce rates in sponsored search advertisements
Real-time Targeted Influence Maximization for Online Advertisements
An Empirical Analysis of Search Engine Advertising : Sponsored Search in Electronic Markets
Budget optimization for online advertising campaigns with carryover effects
A Multi-Agent Reinforcement Learning Method for Impression Allocation in Online Display Advertising
Budget pacing for targeted online advertisements at LinkedIn
A search-based method for forecasting ad impression in contextual advertising
Heuristic approach to online purchase prediction based on internet store visitors classification using data mining methods
Joint Optimization of Multiple Performance Metrics in Online Video Advertising
Click Through Rate Prediction for Contextual Advertisment Using Linear Regression
Real-Time Bidding by Reinforcement Learning in Display Advertising
Forecasting user visits for online display advertising
Personalized Advertisement Recommendation: A Ranking Approach to Address the Ubiquitous Click Sparsity Problem
Toward Predicting the Outcome of an A/B Experiment for Search Relevance
Knowledge Sharing in Cross-Functional Teams and its Antecedents: Role of Mutual Trust as a Moderator
HeteClass: A Meta-path based framework for transductive classification of objects in heterogeneous information networks
The Impact of IT-Business Strategic Alignment on Firm Performance: The Role of Environmental Uncertainty and Business Strategy
BitBlox: A Redesign of the Breadboard
Explicitly representing expected cost: an alternative to ROC representation