Instruct: Given the title of a paper, retrieve paper titles that are cited by the given paper.
Query: Estimating the incremental effects of interactions for marketing attribution
Causally motivated attribution for online advertising
Consumer Attitude Metrics for Guiding Marketing Mix Decisions
MARKETING MIX AND CONSUMER BEHAVIOR
Metrics for Linking Marketing to Financial Performance
display ads influence search ? attribution and dynamics in online advertising .
Quantifying and Visualizing Attribute Interactions
Scalable Influence Maximization with General Marketing Strategies
Pay-Per-Action Model for On-line Advertising
Mining changes in customer behavior in retail marketing
Can Marketing Campaigns Induce Multichannel Buying and More Profitable Customers? A Field Experiment
Identification of Influencers- Measuring Influence in Customer Networks
Modeling the Clickstream: Implications for Web-Based Advertising Efforts
A Decision Theoretic Approach to Targeted Advertising
Social Network Marketing: A Segmentation Approach to Understanding Purchase Intention
Agent-based interaction analysis of consumer behavior
A model for predicting customer value from perspectives of product attractiveness and marketing strategy
The Implications of Improved Attribution and Measurability for Antitrust and Privacy in Online Advertising Markets
MARKETING EFFECTIVENESS BY WAY OF METRICS
Mining advertiser-specific user behavior using adfactors
Best paper -- Follow the money: understanding economics of online aggregation and advertising
Neural Word Segmentation with Rich Pretraining
Support-vector networks
Single-Label Multi-Class Image Classification by Deep Logistic Regression
Adversarial Message Passing For Graphical Models
Now is the time to deliver: looking for humanitarian innovation’s theory of change