Instruct: Given a paper title, retrieve paper titles that are cited by the given paper.
Query: Evaluating the Financial Impact of Branding Using Trademarks: A Framework and Empirical Evidence
Conceptualizing, Measuring, and Managing Customer-Based Brand Equity:
Management Perceptions of the Importance of Brand Awareness as an Indication of Advertising Effectiveness
Recognizing the Importance of Brand Awareness on E-commerce Sales while Shopping on Internet: Empirical Analysis of European Countries
the consumer psychology of brands ☆ .
Creating Brand Equity by Leveraging Value Creation and Consumer Commitment in Online Brand Communities: A Conceptual Framework
The impact of brand equity on brand loyalty: The mediating role of customer satisfaction
The Relationship Between Brand Equity and Customers’ Attitude Towards Brand Extension for High Involvement Consumer Products
Brand analysis framework for online marketing: ranking web pages and analyzing popularity of brands on social media
Ideology and Brand Consumption
The impact of corporate reputation on brand attitude and purchase intention
A Logit Model of Brand Choice Calibrated on Scanner Data
SocialBrands: Visual analysis of public perceptions of brands on social media
Electronic word of mouth effects on consumers ’ brand attitudes , brand image and purchase intention : an empirical study in Egypt
Performance of Store Brands: A Cross-Country Analysis of Consumer Store-Brand Preferences, Perceptions, and Risk
The Impact of Brand Awareness on Consumer Purchase Intention: The Mediating Effect of Perceived Quality and Brand Loyalty
The Influence of Advertising on Consumer Brand Preference
the role of customer - based brand equity in the brand personality effect on purchase intention .
A dynamic model for advertising and pricing competition between national and store brands
On Brands and Word of Mouth
BRAND EQUITY, BRAND LOYALTY AND CONSUMER SATISFACTION
Fast and scalable polynomial kernels via explicit feature maps
Or's of And's for Interpretable Classification, with Application to Context-Aware Recommender Systems
A spreading-activation theory of semantic processing.
Fostering Creativity in the Classroom for High Ability Students: Context Does Matter.
3D Visual Tracking of an Articulated Robot in Precision Automated Tasks