Instruct: Given a paper title, retrieve paper titles that are cited by the given paper.
Query: brand relationships and brand equity in franchising ☆ , ☆ ☆ .
Consumers and Their Brands: Developing Relationship Theory in Consumer Research
The effect of store image and service quality on brand image and purchase intention for private label brands
Cultural Differences in Brand Extension Evaluation: The Influence of Analytic versus Holistic Thinking
Electronic word of mouth effects on consumers ’ brand attitudes , brand image and purchase intention : an empirical study in Egypt
the ties that bind : measuring the strength of consumers ’ emotional attachments to brandsthe .
Brand Image and Brand Dilution in the Fashion Industry
The impact of corporate reputation on brand attitude and purchase intention
The explanatory foundations of relationship marketing theory
the consumer psychology of brands ☆ .
Performance of Store Brands: A Cross-Country Analysis of Consumer Store-Brand Preferences, Perceptions, and Risk
How online brand community participation strengthens brand trust and commitment: A relationship marketing perspective
The Corporate Brand Identity and Reputation Matrix – The case of the Nobel Prize
The Influence of On-Line Brand Community Characteristics on Community Commitment and Brand Loyalty
The Relationship between Brand Trust, Brand Affect, Attitudinal Loyalty and Behavioral Loyalty: A Field Study towards Sports Shoe Consumers in Turkey
Building strong brands in a modern marketing communications environment
The evolving brand logic : a service-dominant logic perspective
The Domain and Conceptual Foundations of Relationship Marketing
Designing a model of FANP in brand image decision-making
Investigating how the message framing strategy impacts brand marketing
The Impact of Brand Awareness on Consumer Purchase Intention: The Mediating Effect of Perceived Quality and Brand Loyalty
A spreading-activation theory of semantic processing.
A New Nested Neutral Point-Clamped (Nnpc) Converter for Medium-Voltage (Mv) Power Conversion
Learning Conversational Systems that Interleave Task and Non-Task Content
IoT based Smart Home design using power and security management
Leukodystrophies: Classification, Diagnosis, and Treatment