Instruct: Given the title of a paper, retrieve paper titles that are cited by the given paper
Query: Social media marketing and advertising
Social media and international advertising: theoretical challenges and future directions
Social Marketing: An Approach to Planned Social Change
The social strategy cone: Towards a framework for evaluating social media strategies
Social Media Marketing Plan for a SME
social media marketing content on consumer engagement : evidence from facebook ∗ .
How Do Consumer Buzz and Traffic in Social Media Marketing Predict the Value of the Firm
An advertising analytics framework using social network big data
Knowledge-sharing and influence in online social networks via viral marketing
Personalized mobile advertising: Its key attributes, trends, and social impact
Social influence in social advertising: evidence from field experiments
The Impact of Content, Context, and Creator on User Engagement in Social Media Marketing
Re-thinking and re-tooling the social marketing mix
Attitude Toward the Viral Ad: Expanding Traditional Advertising Models to Interactive Advertising
On Microtargeting Socially Divisive Ads: A Case Study of Russia-Linked Ad Campaigns on Facebook
Avoidance of Social Media Advertising: A Latent Profile Analysis
Brand analysis framework for online marketing: ranking web pages and analyzing popularity of brands on social media
Social media analytics for competitive advantage
VIRAL ADVERTISING IN SOCIAL MEDIA : PARTICIPATION IN FACEBOOK GROUPS AND RESPONSES AMONG COLLEGE-AGED USERS
Social Media Metrics — A Framework and Guidelines for Managing Social Media
Mining Social Networks for Viral Marketing
Teaching software architecture to undergraduate students: an experience report
"Sandwich" Bone Augmentation Technique: Rationale and Report of Pilot Cases
Breaking the Stereotype: The Case of Online Gaming
Boosting Vocabulary Learning by Verbal Cueing During Sleep
Embedding Information Visualization Within Visual Representation