Instruct: Given the title of a paper, retrieve paper titles that are cited by the given paper.
Query: The Economic Value of Celebrity Endorsements
The value of celebrity endorsements: A stock market perspective
Conceptualization and measurement of celebrity worship
human brands : investigating antecedents to consumers ' strong attachments to celebrities .
The Influences of Perceived Value on Consumer Purchase Intention : The Moderating Effect of Advertising Endorser
An examination of the celebrity endorsements and online customer reviews influence female consumers' shopping behavior
Effective advertising and its influence on consumer buying behavior
The Role of Advertising in Consumer Decision Making
what ' s advertising content worth ? evidence from a consumer credit marketing field experiment .
The Circular Effects of Popularity Information and Electronic Word-of-Mouth on Consumer Decision-Making: Evidence from a Crowdfunding Platform
Social benefits of luxury brands as costly signals of wealth and status
Pricing and the psychology of consumption.
how celebrities can be used in advertising to the best advantage ? .
IMPACT OF PERCEIVED VALUE ON WORD OF MOUTH ENDORSEMENT AND CUSTOMER SATISFACTION: MEDIATING ROLE OF REPURCHASE INTENTIONS
Impact of Advertisement on Buying Behaviours of the Consumers: Study of Cosmetic Industry in Karachi City.
Celebrity Contagion and the Value of Objects
Testing a Hierarchy of Effects Model of Sponsorship Effectiveness
Theorizing celebrity cultures: thickenings of celebrity cultures and the role of cultural (working) memory
Quantifying the Ripple: Word-of-Mouth and Advertising Effectiveness
The Love of Large Numbers: A Popularity Bias in Consumer Choice:
Evaluating the Financial Impact of Branding Using Trademarks: A Framework and Empirical Evidence
The Power of Good: A Leader's Personal Power as a Mediator of the Ethical Leadership-Follower Outcomes Link
Assessment and rehabilitation of neglect using virtual reality: a systematic review
Central and peripheral routes to advertising effectiveness. The moderating role of involvement
A Review Paper: Noise Models in Digital Image Processing
High-intensity interval training evokes larger serum BDNF levels compared with intense continuous exercise