Instruct: Given the title of a paper, retrieve paper titles that are cited by the given paper.
Query: The Hofstede model: Applications to global branding and advertising strategy and research
Cultural Differences in Brand Extension Evaluation: The Influence of Analytic versus Holistic Thinking
Performance of Store Brands: A Cross-Country Analysis of Consumer Store-Brand Preferences, Perceptions, and Risk
The measurement and dimensionality of brand associations
The effects of brand equity and brand personality on customer value: The case of Uniqlo in Thailand
Building a Global Brand: The Case of Wipro
2 cross-cultural psychology of consumer behavior
Building strong brands in a modern marketing communications environment
Impact of Brand Image and Advertisement on Consumer Buying Behavior
An Embedded Model of Cultural Adaptation in Global Teams
Effective advertising and its influence on consumer buying behavior
Investigating how the message framing strategy impacts brand marketing
pm brand knowledge , trust and loyalty – a conceptual model of destination branding .
Organizational Culture and Marketing: Defining the Research Agenda
Service Based Brand Equity, Measure of Purchase Intention, Mediating Role of Brand Performance
The Influence of Advertising on Consumer Brand Preference
Definition and interpretation in cross-cultural organizational culture research : Some pointers from the GLOBE research program
Effectiveness of Marketing Strategies and Corporate Image on Brand Equity as a Sustainable Competitive Advantage
The Impact of a Flagship vs. a Brand Store on Brand Attitude, Brand Attachment and Brand Equity
Understanding Consumers Attitude Toward Advertising
Causal Relationships among Dimensions of Consumer-Based Brand Equity and Purchase Intention: Fashion Industry
A scalable content-addressable network
Minimum inhibitory (MIC) and minimum microbicidal concentration (MMC) of polihexanide and triclosan against antibiotic sensitive and resistant Staphylococcus aureus and Escherichia coli strains
The Correspondence Bias
Real-time large scale near-duplicate web video retrieval
Direct Torque Control of induction machine using 3-level neutral point clamped inverter