Instruct: Given a scientific paper title, retrieve paper titles that are cited by the given paper
Query: Online Controlled Experiments and A / B Tests
Online controlled experiments at large scale
A unified optimization framework for auction and guaranteed delivery in online advertising
Communicating Algorithmic Process in Online Behavioral Advertising
Testing Exchangeability On-Line
Competition-Based Dynamic Pricing in Online Retailing: A Methodology Validated with Field Experiments
Analysis and design of business-to-consumer online auctions
Cost-sensitive Learning for Utility Optimization in Online Advertising Auctions
Statistical techniques for online personalized advertising: a survey
Counterfactual Estimation and Optimization of Click Metrics in Search Engines: A Case Study
A Survey of Preference-Based Online Learning with Bandit Algorithms
Introducing continuous experimentation in large software-intensive product and service organisations
Toward an Integrated Framework for Automated Development and Optimization of Online Advertising Campaigns
The Design and Analysis of Computer Experiments
Customer Simulation for Direct Marketing Experiments
Best paper -- Follow the money: understanding economics of online aggregation and advertising
Attributing Conversions in a Multichannel Online Marketing Environment : An Empirical Model and a Field Experiment
Experimental economics and experimental computer science: a survey
Efficiency of Online vs. Offline Learning: A Comparison of Inputs and Outcomes
The Effect of Online Privacy Information on Purchasing Behavior: An Experimental Study
A survey of controlled experiments in software engineering
Estimating average growth trajectories in shape-space using kernel smoothing
Compressed Sensing: Theory and Applications
neural mechanism for binaural pitch perception via ghost stochastic resonance .
The Balanced Scorecard: Translating Strategy into Action
An Active Quasi-Circulator for 77 GHz Automotive FMCW Radar Systems in SiGe Technology