Instruct: Given a paper title, retrieve paper titles that are cited by the given paper
Query: what ’ s a brand worth ? trademark protection , profits and product quality .
Evaluating the Financial Impact of Branding Using Trademarks: A Framework and Empirical Evidence
The effects of brand equity and brand personality on customer value: The case of Uniqlo in Thailand
Brands and Branding: Research Findings and Future Priorities
The role of brand logos in firm performance
Towards a unified theory of brand equity: conceptualizations, taxonomy and avenues for future research
Understanding brand equity for successful brand extension
consumer evaluations of brand extension : the impact of brand relationship quality and naming strategy .
Brand Image and Brand Dilution in the Fashion Industry
The Impact of Brand Awareness on Consumer Purchase Intention: The Mediating Effect of Perceived Quality and Brand Loyalty
Store brands’ purchase intention: Examining the role of perceived quality
Service Based Brand Equity, Measure of Purchase Intention, Mediating Role of Brand Performance
When symbolism overtakes quality: Materialists consumers disregard product quality when faced with luxury brands
Brand trust and brand extension acceptance: the relationship
Conceptualizing, Measuring, and Managing Customer-Based Brand Equity:
BUILDING BRAND IDENTITY IN COMPETITIVE MARKETS: A CONCEPTUAL MODEL
The impact of user generated content on consumer based brand equity
Social benefits of luxury brands as costly signals of wealth and status
The Impact of a Flagship vs. a Brand Store on Brand Attitude, Brand Attachment and Brand Equity
The Relationship Between Brand Equity and Customers’ Attitude Towards Brand Extension for High Involvement Consumer Products
The measurement and dimensionality of brand associations
Understanding Information Security Culture: A Conceptual Framework
Strawman: an Ensemble of Deep Bag-of-Ngrams for Sentiment Analysis
Techniques for RF localization of wireless capsule endoscopy
customer satisfaction , cash flow , and shareholder value .
An Empirical Analysis of On-demand Ride-sharing and Traffic Congestion