Instruct: Given the title of a scientific paper, retrieve paper titles that are cited by the given paper
Query: When sales and marketing align: impact on performance
Sales and Marketing Integration: A Proposed Framework
Service Based Brand Equity, Measure of Purchase Intention, Mediating Role of Brand Performance
PERFORMANCE MEASUREMENT AND ORGANIZATIONAL EFFECTIVENESS : BRIDGING THE GAP
Measuring Marketing Productivity: Current Knowledge and Future Directions
Customer Relationship Management and Firm Performance
Revenue Management with Strategic Customers: Last-Minute Selling and Opaque Selling
MARKETING EFFECTIVENESS BY WAY OF METRICS
A Review of Marketing Mix: 4Ps or More?
Strategic marketing and marketing strategy: domain, definition, fundamental issues and foundational premises
The Theoretical Separation of Brand Equity and Brand Value: Managerial Implications for Strategic Planning
Understanding Relationship Marketing Outcomes: An Integration of Relational Benefits and Relationship Quality
How does CRM technology transform into organizational performance? A mediating role of marketing capability☆
Strategic planning and corporate performance . What is the relationship ?
Promotion systems and organizational performance: A contingency model
The Impact of Internal Marketing on Internal Service Quality: A Case Study in a Jordanian Pharmaceutical Company
Neuromarketing: Marketing through Science
The marketing orientation as a university management philosophy: a framework to guide its application
The Domain and Conceptual Foundations of Relationship Marketing
Strategic Ambidexterity and Sales Growth : A Longitudinal Test in the Software Sector
Evolving to a New Dominant Logic for Marketing
Zero defections: quality comes to services.
The Effectiveness of Using WhatsApp Messenger as One of Mobile Learning Techniques to Develop Students' Writing Skills.
Intimal plus medial thickness of the arterial wall: a direct measurement with ultrasound imaging.
Towards a soft pneumatic glove for hand rehabilitation
Detecting Duplicate Pull-requests in GitHub