Instruct: Given a scientific paper title, retrieve paper titles that are cited by the given paper
Query: A Review of Marketing Mix: 4Ps or More?
a comparative study on marketing mix models for digital products .
Strategic marketing and marketing strategy: domain, definition, fundamental issues and foundational premises
Measuring E-Marketing Mix Elements for Online Business
A Multi-disciplinary Approach to Marketing Leveraging Advances in
Marketing Strategy and the Internet: An Organizing Framework
Mail Versus Mall: a Strategic Analysis of Competition Between Direct Marketers and Conventional Retailers
Toward a Deeper Understanding of Service Marketing: The Past, the Present, and the Future
A Critical Review of Marketing Research on Diffusion of New Products
Standardized marketing strategies in retailing? IKEA’s marketing strategies in Sweden, the UK and China
marketing and the internet : a research review .
Integrated Marketing Communication
When sales and marketing align: impact on performance
Experience Marketing: Concepts, Frameworks and Consumer Insights
Measurement of return on marketing investment: A conceptual framework and the future of marketing metrics
International Marketing Strategies For Global Competitiveness
The Theoretical Separation of Brand Equity and Brand Value: Managerial Implications for Strategic Planning
Building strong brands in a modern marketing communications environment
examination of the relevance of personal selling in marketing activities : a descriptive method .
Marketing and Firm Value: Metrics, Methods, Findings, and Future Directions
Crafting Integrated Multichannel Retailing Strategies
marketing in hypermedia computer - mediated environment : conceptual foundations .
Big-data and machine learning to revamp computational toxicology and its use in risk assessment.
Explaining prediction models and individual predictions with feature contributions
“ONE IS A LONELY NUMBER”: LOGIC AND COMMUNICATION
Building modern land administration systems in developed economies