Instruct: Given the title of a paper, retrieve paper titles that are cited by the given paper.
Query: Measurement of return on marketing investment: A conceptual framework and the future of marketing metrics
Return on marketing: Using customer equity to focus marketing strategy
When sales and marketing align: impact on performance
Marketing strategy : taxonomy and frameworks
The Domain and Conceptual Foundations of Relationship Marketing
Experience Marketing: Concepts, Frameworks and Consumer Insights
MARKETING MIX AND CONSUMER BEHAVIOR
A glimpse on big data analytics in the framework of marketing strategies
DRIVING CONSUMER ACCEPTANCE OF MOBILE MARKETING : A THEORETICAL FRAMEWORK AND EMPIRICAL STUDY
Social Media Marketing: Measuring Its Effectiveness and Identifying the Target Market
Metrics that matter
THE RELATIONSHIP BETWEEN RETURN AND MARKET VALUE
Increasing Advertising Value of Mobile Marketing - An Empirical Study of Antecedents
Data + Intuition: A Hybrid Approach to Developing Product North Star Metrics
Knowledge management and data mining for marketing
Marketing campaign evaluation in targeted display advertising
relationships between marketing & sales : the role of power and influence ” .
Innovation and product innovation in marketing strategy
path data in marketing : an integrative framework and prospectus for model building .
Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis
Marketing Strategy and the Internet: An Organizing Framework
Leveraging Text and Knowledge Bases for Triple Scoring: An Ensemble Approach - The BOKCHOY Triple Scorer at WSDM Cup 2017
Hand rejuvenation: Combining dorsal veins foam sclerotherapy and calcium hydroxylapatite filler injections
CUSTOMER LIFETIME VALUE: MARKETING MODELS AND APPLICATIONS
Modeling and Simulation of BLDC motor in Electric Power Steering
The Theta-Gamma Neural Code