Instruct: Given a scientific paper title, retrieve paper titles that are cited by the given paper
Query: The Role of Search Engine Optimization in Search Marketing
Analyzing the Relationship Between Organic and Sponsored Search Advertising : Positive , Negative , or Zero Interdependence ?
ViceROI: catching click-spam in search ad networks
Reducing Buyer Search Costs: Implications for Electronic Marketplaces
Keyword Search Advertising and Limited Budgets
Investigating Personalized Search in E-Commerce.
Marketing Strategy and the Internet: An Organizing Framework
Contextual Ranking of Keywords Using Click Data
Social Media Marketing: Measuring Its Effectiveness and Identifying the Target Market
Beyond clicks: query reformulation as a predictor of search satisfaction
Struggling and Success in Web Search
Measuring the Lifetime Value of Customers Acquired from Google Search Advertising
Search engine coverage bias: evidence and possible causes
Keyword advertising is not what you think: Clicking and eye movement behaviors on keyword advertising
consumer heterogeneity and paid search e ↵ ectiveness : a large scale field experiment .
Bid optimizing and inventory scoring in targeted online advertising
A survey on search results diversification techniques
The Architecture of eBay Search
marketing and the internet : a research review .
Beyond Keywords and Relevance: A Personalized Ad Retrieval Framework in E-Commerce Sponsored Search
Marketing strategy : taxonomy and frameworks
Word Alignment for Online Adaptive Machine Translation
Hiring in the Global Stage: Profiles of Online Contributions
Vehicle Telematics at an Italian Insurer: New Auto Insurance Products and a New Industry Ecosystem
Modeling the Clickstream: Implications for Web-Based Advertising Efforts
accelerating adobe photoshop with the reconfigurable logic .