Instruct: Given a scientific paper title, retrieve paper titles that are cited by the given paper.
Query: A Contribution to Theory Building for Mobile Marketing: Categorizing Mobile Marketing Campaigns through Case Study Research
Diffusion and success factors of mobile marketing
An Empirical Study of Mobile Ad Targeting
Factors affecting consumers' responses to mobile advertising from a social norm theoretical perspective
Understanding consumers' continuance intention towards mobile purchase: A theoretical framework and empirical study - A case of China
What drives mobile commerce ? An empirical evaluation of the revised UTAUT model
Issues in Mobile e-commerce : A survey
Value-based Adoption of Mobile Internet: An empirical investigation
CONSUMER RESPONSIVENESS TO MOBILE MARKETING
Do Affective Variables Make a Difference in Consumers Behavior Toward Mobile Advertising?
Digitizing Offline Shopping Behavior Towards Mobile Marketing.
FACTORS INFLUENCING MOBILE SERVICES ADOPTION: A BRAND-EQUITY PERSPECTIVE
Factors Affecting Consumer Adoption Decisions and Intents in Mobile Commerce: Empirical Insights
Understanding usability in mobile commerce
What drives mobile commerce?: An empirical evaluation of the revised technology acceptance model
A review of Mobile Commerce consumers' behaviour research: consumer acceptance, loyalty and continuance (2000-2009)
Social media marketing: literature review and future research directions
Unique Features of Mobile Commerce
What catalyses mobile apps usage intention: an empirical analysis
Toward a Deeper Understanding of Service Marketing: The Past, the Present, and the Future
Mobile marketing: the role of permission and acceptance
A spreading-activation theory of semantic processing.
Identification of bioplastics by NIR-SWIR-Hyperspectral-Imaging
NOVEL REAL-TIME FPGA-BASED QRS DETECTOR USING ADAPTIVE THRESHOLD WITH THE PREVIOUS SMALLEST PEAK OF ECG SIGNAL
Travi-Navi: self-deployable indoor navigation system
Time-bin entangled photons from a quantum dot