Instruct: Given the title of a scientific paper, retrieve paper titles that are cited by the given paper
Query: Attribution Strategies and Return on Keyword Investment in Paid Search Advertising
An Empirical Analysis of Search Engine Advertising : Sponsored Search in Electronic Markets
Comprehensive Model for Evaluating Search Engine Marketing Effect
Evaluating the Effectiveness of Keyword Search
Multi-touch Attribution in Online Advertising with Survival Theory
Measuring the Lifetime Value of Customers Acquired from Google Search Advertising
What happens after an ad click?: quantifying the impact of landing pages in web advertising
Examining the Impact of Ranking on Consumer Behavior and Search Engine Revenue
ViceROI: catching click-spam in search ad networks
Personalized Online Advertising Effectiveness: The Interplay of What, When, and Where
Internet Advertising: An Interplay among Advertisers, Online Publishers, Ad Exchanges and Web Users
The importance of anchor text for ad hoc search revisited
Counterfactual Estimation and Optimization of Click Metrics in Search Engines: A Case Study
Counterfactual Estimation and Optimization of Click Metrics for Search Engines
Best paper -- Follow the money: understanding economics of online aggregation and advertising
Search Engine Optimization and Pay-per-Click Marketing Strategies
What Drives Consumers to Click on Social Media Ads? The Roles of Content, Media, and Individual Factors
A Decision Theoretic Approach to Targeted Advertising
Contextual Ranking of Keywords Using Click Data
Enhancing and Measuring Consumers' Motivation, Opportunity, and Ability to Process Brand Information From Ads
A keyword-topic model for contextual advertising
Warpage Simulation of a Multilayer Printed Circuit Board and Microelectronic Package Using the Anisotropic Viscoelastic Shell Modeling Technique That Considers the Initial Warpage
Emotion and Cognition: Insights from Studies of the Human Amygdala
Identifying Lung Cancer Using Image Processing Techniques
Structure and biocompatibility of poly(vinyl alcohol)-based and agarose-based monolithic composites with embedded divinylbenzene-styrene polymeric particles
Bayesian Statistics and Marketing