Instruct: Given the title of a paper, retrieve paper titles that are cited by the given paper.
Query: Adwords management for third-parties in SEM: An optimisation model and the potential of Twitter
Real-time bidding for online advertising: measurement and analysis
A methodology based on Deep Learning for advert value calculation in CPM, CPC and CPA networks
Large-Scale Network Analysis for Online Social Brand Advertising
A search-based method for forecasting ad impression in contextual advertising
Personalized mobile advertising: Its key attributes, trends, and social impact
Who, Where, When, and What: A Nonparametric Bayesian Approach to Context-aware Recommendation and Search for Twitter Users
Optimal Search Engine Marketing Strategy
User Response Learning for Directly Optimizing Campaign Performance in Display Advertising
Tracking the Trackers: Towards Understanding the Mobile Advertising and Tracking Ecosystem
Which clicks lead to conversions? Modeling user-journeys across multiple types of online advertising
Mapping Information Flows on Twitter.
Implicit Look-alike Modelling in Display Ads: Transfer Collaborative Filtering to CTR Estimation
Generating brand awareness in Online Social Networks
Advertising Keyword Recommendation based on Supervised Link Prediction in Multi-Relational Network
Research on the frequency capping issue in RTB advertising: A computational experiment approach
Statistical techniques for online personalized advertising: a survey
Internet Advertising Formats and Effectiveness
Attitude Toward the Viral Ad: Expanding Traditional Advertising Models to Interactive Advertising
Effective Audience Extension in Online Advertising
Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook
Family planning and population control in developing countries: Ethical and sociocultural dilemmas.
Estimation of fractal dimension and fractal curvatures from digital images
A taxonomy of web search
Algorithmically Generated Domain Detection and Malware Family Classification
Deformable model for estimating clothed and naked human shapes from a single image