Instruct: Given the title of a paper, retrieve paper titles that are cited by the given paper.
Query: Marketing campaign evaluation in targeted display advertising
Real-time bidding algorithms for performance-based display ad allocation
Consumer Attitudes Toward Mobile Advertising: An Empirical Study
Quantifying the Ripple: Word-of-Mouth and Advertising Effectiveness
Forecasting user visits for online display advertising
Evaluating the influence of YouTube advertising for attraction of young customers
Research on the frequency capping issue in RTB advertising: A computational experiment approach
Implicit Look-alike Modelling in Display Ads: Transfer Collaborative Filtering to CTR Estimation
Breaking for commercials: characterizing mobile advertising
Online Model Evaluation in a Large-Scale Computational Advertising Platform
Understanding Online Interruption-Based Advertising: Impacts of Exposure Timing, Advertising Intent, and Brand Image
Keyword advertising is not what you think: Clicking and eye movement behaviors on keyword advertising
Practical Lessons from Predicting Clicks on Ads at Facebook
Children as Consumers: Advertising and Marketing
Learning to target: what works for behavioral targeting
Statistical Arbitrage Mining for Display Advertising
Causally motivated attribution for online advertising
Do Affective Variables Make a Difference in Consumers Behavior Toward Mobile Advertising?
Perceived effectiveness of text vs. multimedia Location-Based Advertising messaging
Communicating Algorithmic Process in Online Behavioral Advertising
The Role of Advertising in Consumer Decision Making
A SURVEY ON NON ADAPTIVE IMAGE INTERPOLATION ALGORITHMS BASED ON QUANTITATIVE MEASURES
A Rational Model of Eye Movement Control in Reading
Logical-shapelets: an expressive primitive for time series classification
Ad Exchanges: Research Issues
Non-invasive blood glucose measurement scheme based on near-infrared spectroscopy