Instruct: Given a scientific paper title, retrieve paper titles that are cited by the given paper.
Query: MARKETING EFFECTIVENESS BY WAY OF METRICS
Measurement of return on marketing investment: A conceptual framework and the future of marketing metrics
Social Media Marketing: Measuring Its Effectiveness and Identifying the Target Market
MARKETING MIX AND CONSUMER BEHAVIOR
Marketing campaign evaluation in targeted display advertising
Data + Intuition: A Hybrid Approach to Developing Product North Star Metrics
Quantifying the Ripple: Word-of-Mouth and Advertising Effectiveness
DRIVING CONSUMER ACCEPTANCE OF MOBILE MARKETING : A THEORETICAL FRAMEWORK AND EMPIRICAL STUDY
Increasing Advertising Value of Mobile Marketing - An Empirical Study of Antecedents
Applying Quantitative Marketing Techniques to the Internet
Metrics that matter
Tutorial on Metrics of User Engagement: Applications to News, Search and E-Commerce
Measuring E-Marketing Mix Elements for Online Business
Return on marketing: Using customer equity to focus marketing strategy
Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis
Effective advertising and its influence on consumer buying behavior
When sales and marketing align: impact on performance
Evolving to a New Dominant Logic for Marketing
Brand analysis framework for online marketing: ranking web pages and analyzing popularity of brands on social media
A glimpse on big data analytics in the framework of marketing strategies
Enhancing and Measuring Consumers' Motivation, Opportunity, and Ability to Process Brand Information From Ads
Action Detection from a Robot-Car Perspective
Miniaturized Rat Race Coupler With Suppression of Spurious Passband
Meeting the Sustainable Development Goals leads to lower world population growth
Benchmarking commercial OCR engines for technical drawings indexing
Measuring Marketing Productivity: Current Knowledge and Future Directions