public Builder serializer(final String mimeType) {
            serializer = Serializers.valueOf(mimeType).simpleInstance();
            return this;
        }
Set the {@link MessageSerializer} to use given the exact name of a {@link Serializers} enum.  Note that
setting this value this way will not allow specific configuration of the serializer itself.  If specific
configuration is required * please use {@link #serializer(MessageSerializer)}.
gremlin-driver/src/main/java/org/apache/tinkerpop/gremlin/driver/Cluster.java