private long parseTime(String value, String format) throws java.text.ParseException {  // epoch
    java.text.SimpleDateFormat dtFmt = new java.text.SimpleDateFormat(format);
    dtFmt.setTimeZone(TimeZone.getTimeZone("UTC"));
    return dtFmt.parse(value).getTime();
  }
Send to the generator, the value of the cell, using column type

@param value The attribute value as the object given by Hive
@param fieldIndex column index of field in row
@param jsonGen JsonGenerator
@throws JsonProcessingException
@throws IOException
ql/src/java/org/apache/hadoop/hive/ql/udf/esri/serde/BaseJsonSerDe.java