 = L.A.M.B. = 
 
 L.A.M.B. is a fashion line by American singer Gwen Stefani , the lead vocalist of the rock band No Doubt . The line manufactures apparel and fashion accessories . It was founded in 2003 and made its runway debut in 2004 . The fashion line manufactures accessories like shoes , watches , bags and a fragrance called " L. " The name is an acronym of her debut solo album Love . Angel . Music . Baby . 
 The line is influenced by a variety of <unk> cultures , including <unk> , Japanese , Indian and Jamaican styles . Stefani came from a family of <unk> . This further inspired her to launch her own fashion line . The line achieved popularity among celebrities and is worn by stars such as Teri Hatcher , Nicole Kidman , Paris Hilton and Stefani herself . The fashion line made a runway debut in the spring collection of 2004 and achieved mainstream success at New York Fashion Week in 2005 . It currently makes an annual gross income of $ 90 million . The line , as well as the fashion shows , were well received by critics and appreciated the indulgence of a celebrity into the fashion world . An additional fashion line was launched by Stefani called Harajuku Lovers . 
 In late 2014 Stefani announced she would be producing an animated series that was based on the characters Love , Angel , Music and Baby . The series , <unk> Harajuku follows the Harajuku Girls , known together as <unk> , as they fight evil and try to pursue their music career . 
 
 = = History = = 
 
 Stefani first came face to face with designing clothes when she and her mother would <unk> clothes for themselves when she was young . Stefani comes from a long line of <unk> , as even her great @-@ grandmother would <unk> clothes . Stefani made most of the things she wore onstage during concerts . When she became successful and began to tour constantly , she felt she lost her way . Then she met the stylist Andrea Lieberman . Lieberman introduced her to <unk> couture clothing . Later Lieberman became her creative consultant and <unk> <unk> took over as the head designer . <unk> later parted ways with L.A.M.B. 
 L.A.M.B. started out as a collaboration with LeSportsac in 2003 . The name L.A.M.B. is an acronym which stands for Love . Angel . Music . Baby . , which is also the name of Stefani 's first solo album . 
 
 = = <unk> = = 
 
 The fashion line manufactures clothes , shoes , bags and a fragrance called " L " . The brand started out as a line for women but claims the track items are <unk> . The clothes were manufactured by <unk> Girl LLC , which was founded in 2003 by Ken <unk> , president of L.A.M.B. While for its other products , L.A.M.B has been more of a collaborative fashion line . Now the line is teaming up with another manufacturer , which explains why the official website is down . 
 L.A.M.B joined with Royal <unk> for the shoe line . Stefani is widening her footwear line for adults to include boots and <unk> . L.A.M.B collaborated with Coty Inc. for the fragrance and with LeSportsac for handbags in 2003 . Stefani went on to design a new line of handbags with <unk> and Partners in 2006 . The bags feature LeSportsac 's signature rip @-@ stop nylon along with a variety of <unk> metal hardware , leather <unk> and colorful <unk> . Stefani plans to design lingerie as well as make @-@ up products for L.A.M.B. L.A.M.B. partnered with <unk> Group on a line of women 's watches . The line consists of 39 <unk> . 
 L.A.M.B. products are relatively expensive , with apparel priced $ 55 to $ 1100 , handbags priced $ 80 to $ <unk> , and watches priced $ 125 to $ 995 . 
 
 = = = <unk> = = = 
 
 Coty Inc. announced a global licensing agreement with Stefani , to develop and market <unk> for L.A.M.B. Catherine Walsh , senior vice president , American <unk> , Coty <unk> , said in a statement - " From the packaging to the bottle design to the distinctive scent itself , we will be working very closely with Stefani to ensure that her signature fragrance captures her rare spirit , style and warmth , " Stefani said , " <unk> a fragrance is one of the most prestigious things a designer can do . " 
 The fragrance called " L " was launched in September , 2007 at <unk> House in New York . Stefani worked with <unk> Harry <unk> to develop the scent . Stefani described the fragrance as " it 's another thing you can wear and another thing I can be part of creatively . I created it for myself -- it 's like me shrunk into a box . " The perfume is a blend of the <unk> of <unk> , white <unk> , fresh pear , violet , <unk> , rose , <unk> , sweet pea , orange blossom , peach , <unk> , <unk> and <unk> . The perfume is available in 50 ml and 100 ml bottles . 
 
 = = Promotion and fashion shows = = 
 
 Stefani frequently refers to her clothing line in her music , as one of the brand 's promotional strategies . Stefani refers to her clothing line in her songs " Wind It Up , " " Harajuku Girls , " and " Crash " ( which even incorporates the brand 's slogan , " I want you all over me like L.A.M.B. " ) . Stefani is often seen wearing her own designs , especially when making public appearances . A thirty @-@ second commercial directed by Sophie <unk> was also released to promote the brand 's fragrance . 
 L.A.M.B. has participated in the Spring / Summer 2006 , 2007 , and 2008 New York Fashion Weeks . Stefani described her first line , which debuted on September 16 , 2005 , as " a little Sound of Music , some Orange County <unk> girl , some <unk> , and a bit of The Great <unk> . " The highlights of the show were purple cars bouncing using <unk> while Stefani 's song " Wind It Up " made its debut as the models walked the runway . 
 For Spring / Summer 2007 , Stefani opted for a presentation rather than a catwalk show . The models , all donning identical blond <unk> , wore designs Stefani said were inspired by Michelle Pfeiffer 's role as Elvira Hancock in the 1983 <unk> . The show included some of Stefani 's trademark <unk> and extensively referenced prints from Guatemala , India , and Japan . On September 5 , 2007 , L.A.M.B opened New York 's Spring / Summer 2008 Mercedes @-@ Benz Fashion Week . The collection " looked like the sixties as seen by someone who grew up in the eighties " and incorporated influences from Stefani 's <unk> roots . Fashion week organizer Fern <unk> said that celebrity designers provided <unk> and energy to the fashion industry , which made Stefani 's collection a desirable opener . 
 
 = = Critical reception = = 
 
 The line was mostly well received by critics and Stefani was appreciated for taking fashion seriously even though she is a celebrity . Fern <unk> of <unk> praised the line and Stefani as well and said , " the L.A.M.B. line is clearly at the top of these lines and is as unique and individual as Gwen herself . " The shoes were well received by the critics , though considered to be <unk> . Desiree <unk> of About.com said , " ... these shoes aren 't for everyone , but will most definitely appeal to fans of Ms. Stefani 's music and fashion - sense . " Tim <unk> of Entertainment Weekly said , " L.A.M.B. ' s embellished <unk> , <unk> @-@ inspired <unk> , and <unk> @-@ heel <unk> deliver the edge " Nicole <unk> of <unk> said , " The collection , which looked like the sixties as seen by someone who grew up in the eighties , was altogether more <unk> and on trend . " Fashion journalist <unk> <unk> of The New York Times differed and said , " If ever there was a reason for a pop star to concentrate on her vocal skills , it was Gwen Stefani 's fashion <unk> . " 
 
 = = Commercial success = = 
 
 The brand is sold in 275 stores worldwide and is worn by celebrities including Teri Hatcher , Nicole Kidman , Kelly <unk> , Paris Hilton , and Stefani herself . L.A.M.B sales have expanded from $ 40 million in 2005 to a predicted $ 90 million in 2007 . According to a <unk> spokesperson , the debut of L.A.M.B. ' s watch line , which sold out in two days , was the store 's most successful watch launch ever . The brand 's designs have appeared in W , Marie Claire , Elle , Lucky and <unk> . 
 
 