 = The Family Jewels ( Marina and the Diamonds album ) = 
 
 The Family Jewels is the debut studio album recorded by Welsh singer Marina Diamandis , professionally known as Marina and the Diamonds . It was released on 15 February 2010 by 679 Recordings and Atlantic Records . Diamandis collaborated with several producers including Pascal Gabriel , Liam Howe , Greg Kurstin , Richard " <unk> " <unk> , and <unk> during its recording . She identifies the lyrical themes as " the seduction of commercialism , modern social values , family and female sexuality . " 
 Contemporary music critics gave The Family Jewels fairly positive reviews , with the vocal delivery dividing opinions . The record debuted at number five on the UK Albums Chart with first @-@ week sales of 27 @,@ 618 copies . The album was eventually certified Gold by the British Phonographic Industry and has sold 195 @,@ 358 units in the United Kingdom . The Family Jewels performed moderately on international record charts ; it peaked at number 138 on the Billboard 200 in the United States . 
 The Family Jewels was supported by five singles , all of which were supplemented by accompanying music videos . " Mowgli 's Road " was released on 13 November 2009 , although " Hollywood " became its first charting track after reaching number 12 on the UK Singles Chart . Follow @-@ up singles " I Am Not a Robot " , " Oh No ! " , and " Shampain " respectively peaked at numbers 26 , 38 , and 141 in the United Kingdom . The record was additionally promoted by Diamandis ' headlining The Family Jewels Tour , which visited Australia , Europe and North America from January 2010 through December 2011 . 
 
 = = Background = = 
 
 Born and raised in South East Wales , Diamandis moved to London at the age of 18 to study music , despite not having a musical background . After dropping out of four institutions and failing in auditions , she began composing her own music . After the success of her <unk> @-@ released debut EP <unk> vs. <unk> in 2007 , she was signed by <unk> Gold Records the following year and by 679 Artists in October 2008 . In 2009 , after playing at a variety of festivals including Glastonbury in the summer , she ranked in second place in the BBC 's Sound of 2010 and was one of the three nominees for the Critics ' Choice Award at the 2010 BRIT Awards . 
 In a 2012 interview with <unk> , Diamandis said that the album 's title came from a slang term for <unk> , but she had been too coy to admit it before . 
 
 = = Composition = = 
 
 Diamandis explained that the album is " a body of work largely inspired by the seduction of commercialism , modern social values , family and female sexuality " , intended to be " enjoyed and consumed as a story and theory that encourages people to question themselves " . 
 In a review for Q , writer Hugh Montgomery noted genres such as disco ( " Shampain " ) , <unk> punk ( " Girls " ) and cabaret ( " Hermit The Frog " ) . The opening track , " Are You Satisfied ? " , <unk> the meaning of a fulfilling life ; a writer for The Line of Best <unk> likened it to the thinking of Danish <unk> philosopher <unk> <unk> . In a January 2010 interview with The Daily Telegraph , Diamandis admitted that she " <unk> " at the lyrics of the song " Girls " , which " could be seen as a bit <unk> " , including the lines " Girls they never befriend me / ' Cause I fall asleep when they speak / Of all the calories they eat " ; she clarified that the lyrics concerned her own psychological problems with weight . A <unk> Gold press release for a limited double A @-@ side of " Obsessions " and " Mowgli 's Road " described the former as a " bold and ambitious ... master work " and the latter as a " a high intensity , left field pop smash " . 
 Diamandis reportedly made producer Liam Howe take 486 vocal takes for " The Outsider " . " Hollywood " takes inspiration from Diamandis ' previous obsession with American celebrity culture , while in " I Am Not a Robot " , her favourite track from the album , she sings to tell herself to accept <unk> , with lines such as " you 've been acting awful tough lately , smoking a lot of cigarettes lately ... don 't be so pathetic " ; she expected audiences to be able to relate to the song . " <unk> " reflects on the dedication and sacrifice needed during her early years in London ; " Oh No ! " and " Are You Satisfied ? " have similar lyrical themes . " Oh No ! " was a late addition to the track listing , causing some reviews of the album to not include it . The album had initially been scheduled for release in October 2009 , and was delayed by Diamandis ' self @-@ confessed <unk> . 
 
 = = Release and promotion = = 
 
 
 = = = Music videos = = = 
 
 In 2008 , Diamandis filmed videos for the tracks " Seventeen " and " Obsessions " . The following year , photographer Rankin directed the accompaniment for " I Am Not a Robot " , which used much body <unk> . The video for " Mowgli 's Road " featured Diamandis and two dancers , with puppeteers standing in front of them to give them the impression of having <unk> limbs ; it was shot over 17 hours . 
 Polish artist <unk> Burza shot the " classic pop video " for " Hollywood " , with the aim to " make her audiences fall in love her even more , perhaps <unk> a little popcorn and feel inspired to dress up for fun " . Burza also filmed the video for " Oh No ! " , with an aesthetic based on " <unk> neon " MTV graphics and the fame @-@ hungry lyrics . The video to " Shampain " made an homage to Michael Jackson 's Thriller . 
 Dan Knight made a video for <unk> Gonzales ' " stripped @-@ down " remix of " Hollywood " that was intended to be the opposite of Burza 's official video . In the video , Gonzales and Diamandis perform on a 1980s <unk> music show complete with <unk> . 
 
 = = = Singles = = = 
 
 " Obsessions " was Diamandis ' first single , released on 14 February 2009 , and " Mowgli 's Road " followed on 13 November 2009 . She chose the song as an " <unk> " <unk> due to its <unk> , but it received attention after being shared by bloggers including <unk> Hilton and Kanye West . 
 " Hollywood " was released as the album 's second single and Diamandis ' first major release on 1 February 2010 . It reached number 12 on the UK Singles Chart . It was followed on 26 April by " I Am Not a Robot " , which peaked at number 26 on the same listing . " Oh No ! " was released as the album 's fourth single on 2 August only in the UK and Ireland ; it charted at number 38 . " Shampain " was released as the album 's fifth and final single on 11 October , again only in the same region , and reached number 141 in the UK . 
 " I Am Not a Robot " was nominated for the 2010 <unk> £ 20 Music Prize for best British single , eventually losing to " <unk> " by <unk> . 
 
 = = = Tour = = = 
 
 Diamandis went on her first headlining tour to promote the album , performing in Europe , North America and Australia . <unk> included the Glastonbury Festival 2010 , South by Southwest and the Falls Festival . In parallel to headlining her own tour in the United States in mid @-@ 2011 , she was an opening act for Katy Perry 's California Dreams Tour , and finished by opening for Coldplay 's <unk> <unk> Tour at the Manchester Arena that December . 
 After a performance at Manchester 's <unk> Institute on 21 February 2010 , Contactmusic.com writer Katy <unk> awarded Diamandis a 9 / 10 rating , stating " Next time she plays Manchester , it will be to a sold out Academy 2 audience , with a top @-@ selling album <unk> the merchandising stand . Marina won 't be playing to a few hundred people above a <unk> bar in the foreseeable future " . 
 
 = = Critical reception = = 
 
 The Family Jewels received mostly positive reviews . At Metacritic , which assigns a <unk> rating out of 100 to reviews from mainstream critics , the album received an average score of 68 , based on 21 reviews , which indicates " generally favorable reviews " . 
 Hugh Montgomery of Q magazine noted that the singer 's " imaginative reach " was " complemented by a winning pop <unk> " , while Luke O 'Neil from The Phoenix stated that " [ t ] he likes of Kate Nash and company have <unk> through this piano <unk> / <unk> dance @-@ diva territory , but never mind , because this gorgeous genre starts now . " <unk> Cooper from NME rated the album nine out of ten stars , finding flaw only in the titles of " Shampain " and " Hermit the Frog " . 
 More mixed reviews were critical of Diamandis ' vocal delivery . Lou Thomas from BBC Music commented that " [ t ] he consistently diverting changes in style across the album are fine — the <unk> 80s shoulder @-@ pad pop of ' The Outsider ' is nothing like anything else here , for example . But over 13 songs of Sparks @-@ voice and many similar staccato piano riffs listeners may feel <unk> by Marina and her slightly overbearing presence " , concluding that her eccentric vocals would <unk> opinions . Sean O <unk> wrote on The <unk> Club that after " dozens of <unk> Regina <unk> @-@ <unk> <unk> " and " Kate Bush <unk> " , the " overbearing need to prove herself just ends up being exhausting " . Joe Rivers of No <unk> praised " Are You Satisfied ? " , " Hollywood " and " Oh No ! " but was put off by sudden " <unk> " in " Hermit the Frog " and a " <unk> <unk> " in " The Outsider " . 
 A negative review came from The Independent 's Andy Gill who considered " Shampain " and " Hermit the Frog " as " every bit as annoying as their <unk> titles , with <unk> , <unk> piano and synth figures " . He found certain vocal techniques in " Mowgli 's Road " and " I Am Not a Robot " to be " <unk> " , and evaluated the lyrics of " Girls " and " Hollywood " as shallow . Gill added that the content of " <unk> " , " Obsessions " and " The Outsider " did not match with what would be expected from the titles . 
 The NME placed the album at number 33 on its list of the Top 75 Albums of 2010 . 
 
 = = Commercial performance = = 
 
 The Family Jewels debuted at number five on the UK Albums Chart with first @-@ week sales of 27 @,@ 618 copies . It remains Diamandis ' best @-@ selling debut week , after her second studio album <unk> Heart entered the chart at number one with first @-@ week sales of 21 @,@ 358 units . The Family Jewels was later certified gold by the British Phonographic Industry , and had sold 195 @,@ 358 copies in the United Kingdom as of April 2015 . The record debuted at number seven in Greece and number nine in Ireland ; it was eventually certified gold by the Irish Recorded Music Association . 
 The Family Jewels performed moderately on several international record charts . The record reached number 12 on the German Media Control Charts , and entered the <unk> Austria Top 40 at number 18 . It peaked at number 88 on the Dutch <unk> , number 100 on the Swiss <unk> , and number 132 in France . In Oceania , the album reached number 79 on the Australian ARIA Charts . With first @-@ week sales of 4 @,@ 000 copies in the United States , The Family Jewels entered the Billboard 200 at number 138 ; furthermore , it respectively charted at numbers 2 and 49 on the Billboard Top Heatseekers and Top Rock Albums charts . 
 In an interview for Australian radio in January 2011 , Diamandis said that her career that far had been " more like a failure than a success " , particularly in the American market . She attributed this to the inaction of <unk> Shop Records , her label in the United States , as well as a move in musical tastes to " pumping beats " by artists like Lady Gaga . She cancelled performances in the United States in order to begin work on a new album . 
 
 = = Track listing = = 
 
 Credits adapted from the liner notes of The Family Jewels . 
 Notes 
 ^ a signifies an additional producer 
 ^ b signifies an original producer 
 ^ c signifies a <unk> 
 
 = = Credits and personnel = = 
 
 Credits adapted from the liner notes of The Family Jewels . 
 
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 = = Release history = = 
 
 
 